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 By expecting different behaviors from people 
because they are male or female, society nudges 
boys and girls into separate directions from an 
early age 
◦ This foundation carries over into adulthood 
 “gender map”- our culture’s guidelines of what is 
appropriate for our sexes
• Our parents are the first significant others who 
show us how to follow the gender map 
• Studies had concluded that in US society, mothers 
unconsciously reward female children for being 
passive and dependent and male children for 
being active and independent 
• In general, parents teach their children gender 
roles in subtle ways 
– With toys they buy, rules they set, and expectations they 
have
 Gender socialization is reinforced as the child is 
exposed to other aspects of society 
◦ Peer group is one of the most powerful 
 Friends, classmates, etc.
 Mass media reinforces society’s expectations of 
gender 
◦ TV- male characters outnumber females 2:1 and are 
more likely to be portrayed in higher statuses
 Mass media reinforces society’s expectations of 
gender 
◦ TV- male characters outnumber females 2:1 and are 
more likely to be portrayed in higher statuses

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Brain gender and social construction

  • 1.
  • 2.  By expecting different behaviors from people because they are male or female, society nudges boys and girls into separate directions from an early age ◦ This foundation carries over into adulthood  “gender map”- our culture’s guidelines of what is appropriate for our sexes
  • 3. • Our parents are the first significant others who show us how to follow the gender map • Studies had concluded that in US society, mothers unconsciously reward female children for being passive and dependent and male children for being active and independent • In general, parents teach their children gender roles in subtle ways – With toys they buy, rules they set, and expectations they have
  • 4.  Gender socialization is reinforced as the child is exposed to other aspects of society ◦ Peer group is one of the most powerful  Friends, classmates, etc.
  • 5.  Mass media reinforces society’s expectations of gender ◦ TV- male characters outnumber females 2:1 and are more likely to be portrayed in higher statuses
  • 6.  Mass media reinforces society’s expectations of gender ◦ TV- male characters outnumber females 2:1 and are more likely to be portrayed in higher statuses