My wish is to exercise my passion for digital marketing and technology as well as use my creativity every day in my professional life and to share my knowledge with forward thinking companies and entrepreneurs

1. VISUAL RESUME
Genevieve Lachance
genevievelachance.com | vasimpleservices.com | info@vasimpleservices.com

2. MY MISSION
Search for opportunities which will allow me to
combine my diverse professional background with
my unique personal abilities in order to create
incredible value and make a positive difference in
each business relationship I encounter.
My wish is to exercise my passion for digital
marketing and technology as well as use my
creativity every day in my professional life and to
share my knowledge with forward thinking
companies and entrepreneurs.

3. EDUCATION
STUDIES

4. STUDIES
University of Waterloo- General BA
Carleton University- Psychology / Sociology
LaSalle College- Fashion Design

5. PERSONAL
ATTRIBUTES

6. LIKE YOUR BEST FRIEND
I’M COMPLETELY DEPENDABLE

7. MULTI-TASKING WITHOUT A DOUBT
IS IN MY GENES

8. I CAN DEFINITELY WEAR
MANY HATS

9. I’M ALSO VERY FLEXIBLE

10. TOTALLY ORGANIZED

11. A LITTLE TECH CRAZY

12. CREATIVITY…I GET IT
FROM MY MOMMY

13. CARING FOR THE IMPORTANT
AND LITTLE THINGS

14. PROBLEM SOLVING IS LIKE
A STRATEGIC GAME

15. READY TO TAKE ON
WHAT’S THROWN AT ME

16. I DO HAVE EXPERIENCE
UNDER MY BELT

17. PROFESSIONAL
EXPERIENCE

18. between 1995-2005
I SUPPORTED AND MANAGED
SEVERAL OFFICES
FINANCIAL SERVICE INDUSTRY
SENIOR ADMINISTRATIVE ASSISTANT AND OFFICE MANAGER
I organised, supervised and managed all daily activities to facilitate the
smooth running of the office. I especially enjoyed solving complex
problems and taking initiative to improve the daily business flow. As well, I
proudly completed both the Investment Fund of Canada (IFIC) and the
Canadian Securities Course (CSC) in order to advance in my career. My
goal was to serve as point of contact for clients, answer their requests
and at the same time ease up the work load for all Advisors.

19. between 2006-2009
I BECAME A FINANCIAL
SERVICES MANAGER
NATIONAL BANK OF CANADA
FINANCIAL SERVICES WITH THE SIXTH LARGEST BANK IN CANADA
Trusted advisor focused on banking, investments and credit needs
for banking clients. I enjoyed working with clients in order to identify
their needs and create action plans tailored to their situation. My
main goal was to develop my client base by establishing trust-based
relationships and to build client loyalty by listening to their
requirements and offering the right solutions.

20. in 2006
I BECAME A
BUSINESS PARTNER
PLATINUM SOLUTIONS INC.
SUPPLY CHAIN MANAGEMENT AND SAP CONSULTING SERVICES
My position is fundamentally at the heart of the team’s business
operations. I play a key role in managing every aspect of the office
including all day-to-day responsibilities. My main goal is to support
and anticipate the needs of the consultants to help them stay focused
on their projects. I take care of all the small details so they can
concentrate on providing the best possible results for our clients.

21. in 2009
I STARTED MY OWN
BUSINESS
VA SIMPLE SERVICES
DIGITAL AND SOCIAL MEDIA MARKETING SERVICES
I develop and support different marketing strategies in creative ways
to provide results in an efficient and reliable manner. I especially
enjoy being a go-to resource and educator for businesses who are
looking to learn about various topics around digital marketing or
social media. My goal is to share my knowledge in a way that people
can easily understand and quickly implement in their own business.

22. SOME TOOLS
I LIKE TO USE

23. Facebook
Twitter
LinkedIn
Google+
Pinterest
Youtube
Triberr
MailChimp
Constant Contact
Google Analytics
Hootsuite
Tweetdeck
Buffer
WordPress
Microsoft Office (Word,
Excel, PowerPoint)
Simply Accounting
CRM tools

24. WHAT PEOPLE ARE
SAYING ABOUT ME

27. HERE’S WHAT
I BELIEVE

28. GOOD COMMUNICATION IS
FUNDAMENTAL TO GREAT
RELATIONSHIPS

29. THE QUALITY OF A TEAM
CAN MAKE OR BREAK YOU

30. NOURISHING A BUSINESS SHOULD
BE A CONTINUAL ACTIVITY

31. TOOLS IN YOUR TRUNK
IS WHAT HELPS YOU
KEEP WORKING

32. PROCESSES ARE WHAT
KEEP THINGS MOVING

33. NON-LINEAR WORK IS WHAT
KEEPS THINGS INTERESTING

34. WHAT ELSE SHOULD
YOU KNOW ABOUT ME

35. I LIVE IN MONTREAL
CANADA

36. I AM FULLY BILINGUAL
FRENCH AND ENGLISH

37. THE PATH LED ME HERE
Past life and professional experiences are stepping stones and
learning opportunities which helps us become who we are today.
My diverse background made me understand my strengths and
explore my true potential. As a life-long learner, I’m constantly looking
to improve myself and strive for excellence in everything I do.
My greatest potential for success lies in building on my natural
talents which drives me to be more productive, effective, and
engaged. The path that led me here made me realize that having the
opportunity to do what I do best every day will result in positively
impacting and contributing to the lives of others.

38. YOU CAN FIND ME HERE…
INFO@VASIMPLESERVICES.COM
GENEVIEVELACHANCE.COM and VASIMPLESERVICES.COM
FACEBOOK.COM/VASIMPLESERVICES
LINKEDIN.COM/IN/GENEVIEVELACHANCE
TWITTER.COM/VASIMPLESERVICE
PLUS.GOOGLE.COM/+GENEVIEVELACHANCE