Mind Mapping           The MarketingSavant Group                             www.marketingsavant.com                      ...
www.marketingsavant.comThe MarketingSavant Group              888.989.7771
After-Event Slides & Resources      • The slides and resource links are available        electronically after the event:  ...
Your Workshop Handout                              www.marketingsavant.comThe MarketingSavant Group                888.989...
Map This Workshop!      • Before we begin – 2 minutes on how to mind        map      • Commit your notes from this worksho...
Mind Mapping in 2 Minutes                                  www.marketingsavant.comThe MarketingSavant Group               ...
Maps:    Defined    generally as a    representation    of the whole or a    part of an area…    They visualize    arrange...
Origins of Mind Mapping      • First described by Tony Buzan, a psychologist        and brain scientist      • In 1974, BB...
The Creator: Tony Buzan                                www.marketingsavant.comThe MarketingSavant Group                  8...
The mind map harnesses      What IS Mind Mapping?                    the full                range of cortical skills—word...
Why?      1. Mind mapping provides us with an alternative to         typical, linear note-taking, and enables us to use   ...
Mind Mapping Theory      The theory behind Radiant Thinking or Mind      Mapping is:      • Radiant Thinking reflects you ...
www.marketingsavant.comThe MarketingSavant Group              888.989.7771
Right Brain – Left Brain
The mind map harnesses the full      range of cortical skills—word, image, number, logic, rhythm, color  and spatial aware...
Keys to Learning –      Association and Emphasis      • Association             – Mind maps associate – based on logic of ...
Mind Mapping Workshop      The Enemy             The Solution                                           www.marketingsavan...
Linear Notes vs. Mind Mapping                                      www.marketingsavant.comThe MarketingSavant Group       ...
Mind Maps as Notes      • Note-making vs. note-taking      • Standard notes – a complete absence of:             –   Visua...
How to Mind Map
Every time you have a thought,   biochemical/magnetic resistance along thepathway carrying that thought is reduced, like  ...
The Five Essential Characteristics      of a Mind Map      1. The main idea, subject or focus is crystallized in         a...
1. Start With a Central Idea or      Core Concept      • Typically this is an idea you want to expand on        or a probl...
2. Radiate Outward      • Basic Ordering Ideas (BOI)      • Great questions to get started on the branches of        a min...
3. Add Keywords and Subtopics      • Use free association and write down all of the        ideas that come to mind      • ...
How to Mind Map      4. Map Outside the Lines      There’s a time and a place for 8 1/2 x 11” paper - mind      maps aren’...
How to Mind Map      6. Map the Rainbow      Give your mind maps another layer of organization with      color. Use at lea...
www.marketingsavant.comThe MarketingSavant Group              888.989.7771
How to Mind Map      8. Make Connections      As topics and subtopics emerge, you’ll start to      notice associations bet...
Activity: Happiness Mind Map                                    www.marketingsavant.comThe MarketingSavant Group          ...
www.marketingsavant.comThe MarketingSavant Group              888.989.7771
Your Happiness Map                            www.marketingsavant.comThe MarketingSavant Group              888.989.7771
The Immense Value of Images in      Mind Maps                                       www.marketingsavant.comThe MarketingSa...
The Immense Value of Images in      Mind Maps      • We must overcome our inhibitions about drawing        “bad images”   ...
www.marketingsavant.comThe MarketingSavant Group              888.989.7771
www.marketingsavant.comThe MarketingSavant Group              888.989.7771
Activity: Happiness Mind Map –CONTINUED                                 www.marketingsavant.comThe MarketingSavant Group  ...
www.marketingsavant.comThe MarketingSavant Group              888.989.7771
Activity: Individual Mind Map                                     www.marketingsavant.comThe MarketingSavant Group        ...
The Map of YOU                            www.marketingsavant.comThe MarketingSavant Group              888.989.7771
Activity: Group Mind Mapping                                   www.marketingsavant.comThe MarketingSavant Group           ...
What Does Current Mean to You?                                       www.marketingsavant.comThe MarketingSavant Group     ...
Mind Map Laws
Mind Map Laws      1.      Use Emphasis      2.      Use Association      3.      Be Clear      4.      Develop a Personal...
www.marketingsavant.comThe MarketingSavant Group              888.989.7771
Use size toThe MarketingSavant Group                            show impact                                  www.marketing...
Lines between topics                            reinforce associations                                             www.mar...
Images engage your mind!                                 www.marketingsavant.comThe MarketingSavant Group                 ...
The only   ‘rule’ to   follow is ‘break therules and dowhat works  for YOU!’
Drawing Maps: VersatilityThe MarketingSavant Group                                 www.marketingsavant.com                ...
Mind Map Examples
Sample Lecture Mind Map                                www.marketingsavant.comThe MarketingSavant Group                  8...
Thought Leadership Marketer      Pheedo                                    www.marketingsavant.comThe MarketingSavant Grou...
Weblog Implementation Map                                  www.marketingsavant.comThe MarketingSavant Group               ...
Software-BasedMind Mapping
Mind Mapping Software      & Tools    MindManager    and other    software based    maps are    interactive    diagrams th...
Mind Mapping Software      • MindManager (http://www.mindjet.com/) allows        users to brainstorm from the desktop or o...
Web-Based Mind Mapping      • MindMeister (http://www.mindmeister.com) allows        users to create, share, and collabora...
MindMeister                            www.marketingsavant.comThe MarketingSavant Group              888.989.7771
iPad Mind Mapping                            www.marketingsavant.comThe MarketingSavant Group              888.989.7771
Tips, Tricks & Uses                              for Mind Maps                                                  www.market...
Apply the 3 A’s of Mind Mapping      • Accept             – Set aside preconceived limitations. Follow the laws of        ...
1. Get Focused
2. Brainstorm
3. Grow YourBusiness
4. SWOT Analysis
5. Weekly Review
6. Organize Research
7. Plan an Event
8. Plan a Project
9. Write a Book
10. Present Your Ideas
11. Create Your Blog                             www.marketingsavant.comThe MarketingSavant Group               888.989.7771
www.marketingsavant.comThe MarketingSavant Group              888.989.7771
QUESTIONS?                             The MarketingSavant Group                              www.marketingsavant.com     ...
After-Event Slides & Resources      • The slides and resource links are available        electronically after the event:  ...
Mind Mapping           The MarketingSavant Group                             www.marketingsavant.com                      ...
Mind Mapping Workshop
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Mind Mapping Workshop

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Mind Mapping Workshop

  1. 1. Mind Mapping The MarketingSavant Group www.marketingsavant.com 888.989.7771 dana@marketingsavant.com Current Young Professionals Aug 8, 2012 www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  2. 2. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  3. 3. After-Event Slides & Resources • The slides and resource links are available electronically after the event: www.marketingsavant.com/mindmapping www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  4. 4. Your Workshop Handout www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  5. 5. Map This Workshop! • Before we begin – 2 minutes on how to mind map • Commit your notes from this workshop to a mind map www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  6. 6. Mind Mapping in 2 Minutes www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  7. 7. Maps: Defined generally as a representation of the whole or a part of an area… They visualize arrangements, distribution, or sequences… www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  8. 8. Origins of Mind Mapping • First described by Tony Buzan, a psychologist and brain scientist • In 1974, BBC TV ran a series by Tony Buzan called Use Your Head. This introduced the term “Mind Map” for the first time www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  9. 9. The Creator: Tony Buzan www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  10. 10. The mind map harnesses What IS Mind Mapping? the full range of cortical skills—word, • Mind mapping is a means of brainstorming image, number, thoughts in a way that and organizing your logic, rhythm, color helps you betterawareness—in a single, and spatial understand and retain information uniquely powerful technique. • This versatile creative thinking tool makes use In doing so, it givesnonlinearityfreedom of free association and you the while encouraging the mind to flow along the path to roamhelping you to access your of least resistance, the infinite expanse best ideas efficiently of your brain Tony Buzan Author, The Mind Map Book www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  11. 11. Why? 1. Mind mapping provides us with an alternative to typical, linear note-taking, and enables us to use all parts of our brain. 2. Mind mapping leverages the power of associative thinking, which is naturally how your brain works. 3. Mind mapping follows your brain’s natural inclination allows for more efficient memorization 4. Mind mapping helps us to generate more creative ideas efficiently www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  12. 12. Mind Mapping Theory The theory behind Radiant Thinking or Mind Mapping is: • Radiant Thinking reflects you internal [brain] structure and processes. The Mind Map is your external mirror of your own Radiant Thinking and allows you access into this vast thinking powerhouse. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  13. 13. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  14. 14. Right Brain – Left Brain
  15. 15. The mind map harnesses the full range of cortical skills—word, image, number, logic, rhythm, color and spatial awareness—in a single, uniquely powerful technique.In doing so, it gives you the freedom to roam the infinite expanse of your brain. Tony Buzan Author, The Mind Map Book
  16. 16. Keys to Learning – Association and Emphasis • Association – Mind maps associate – based on logic of association – Our brains tend to look for pattern and completion (one, two, three…) • Emphasis – Mind maps allow you to differentiate branches based on emphasis • Can’t do this as well in linear notes • BIG difference between constructing a mind map for your own use, and using a mind map to convey information to others who did not participate in creating it www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  17. 17. Mind Mapping Workshop The Enemy The Solution www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  18. 18. Linear Notes vs. Mind Mapping www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  19. 19. Mind Maps as Notes • Note-making vs. note-taking • Standard notes – a complete absence of: – Visual rhythm – Visual pattern, or any pattern – Color – Imagery (Imagination) – Visualization – Dimension – Spatial awareness – Gestalt (Wholeness) – Association(s) www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  20. 20. How to Mind Map
  21. 21. Every time you have a thought, biochemical/magnetic resistance along thepathway carrying that thought is reduced, like trying to clear a path through a forest. Therefore, and of greater significance,repetition in itself increases the probability of repetition.The more times a mental event happens, the more likely it is to happen again. Tony Buzan Author, The Mind Map Book
  22. 22. The Five Essential Characteristics of a Mind Map 1. The main idea, subject or focus is crystallized in a central image 2. The main themes radiate from the central image as branches 3. The branches comprise a key image or key word drawn or printed on its associated line 4. Topics of lesser importance are represented as twigs of the relevant branch 5. The branches form a connected nodal structure www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  23. 23. 1. Start With a Central Idea or Core Concept • Typically this is an idea you want to expand on or a problem you want to solve • Ideally an image, but can be a keyword • Closer to center = abstract • In the branches = concrete www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  24. 24. 2. Radiate Outward • Basic Ordering Ideas (BOI) • Great questions to get started on the branches of a mind map: – What knowledge is required? – If this were a book, what are the chapter headings? – What are my specific objectives? – What are the most important seven categories in the area under consideration? – What are my basic questions? ‘Why?’, ‘What?’, ‘Who?’, ‘How?’, ‘Which?’, ‘When?’ www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  25. 25. 3. Add Keywords and Subtopics • Use free association and write down all of the ideas that come to mind • Think in curved lines and images if you can • No limit to the branches you can add www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  26. 26. How to Mind Map 4. Map Outside the Lines There’s a time and a place for 8 1/2 x 11” paper - mind maps aren’t one of them. Give yourself plenty of real estate to work with so that your ideas aren’t restricted by a tiny piece of paper. Try using ledger paper or better yet, an entire whiteboard wall. 5. Remove Your Filter As you brainstorm, write down all of your thoughts. Even if your mind wanders off to what you’re having for dinner tonight, write it down. If you don’t, you’ll keep coming back to that thought until it is properly addressed. Write first, edit later. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  27. 27. How to Mind Map 6. Map the Rainbow Give your mind maps another layer of organization with color. Use at least 3 different colors in your mind map as a way to further classify ideas and subtopics. 7. Use Images Using images and graphics in your mind map is another way to help your brain process and organize the information. Draw or insert images whenever you think of it to enhance the meaning of different keywords or topics. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  28. 28. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  29. 29. How to Mind Map 8. Make Connections As topics and subtopics emerge, you’ll start to notice associations between ideas that aren’t necessarily grouped together. It’s important to note these relationships using additional lines and arrows. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  30. 30. Activity: Happiness Mind Map www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  31. 31. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  32. 32. Your Happiness Map www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  33. 33. The Immense Value of Images in Mind Maps www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  34. 34. The Immense Value of Images in Mind Maps • We must overcome our inhibitions about drawing “bad images” • The brain has near perfect recall of images – recall of 2560 images with 85 – 95% accuracy (and that’s an “average” person…not photographic memory required) • Images are more evocative than words • Mind mapping can bridge the gap between images and words – the full power of a mind map is realized by having a central image vs. a word www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  35. 35. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  36. 36. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  37. 37. Activity: Happiness Mind Map –CONTINUED www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  38. 38. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  39. 39. Activity: Individual Mind Map www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  40. 40. The Map of YOU www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  41. 41. Activity: Group Mind Mapping www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  42. 42. What Does Current Mean to You? www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  43. 43. Mind Map Laws
  44. 44. Mind Map Laws 1. Use Emphasis 2. Use Association 3. Be Clear 4. Develop a Personal Style www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  45. 45. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  46. 46. Use size toThe MarketingSavant Group show impact www.marketingsavant.com 888.989.7771
  47. 47. Lines between topics reinforce associations www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  48. 48. Images engage your mind! www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  49. 49. The only ‘rule’ to follow is ‘break therules and dowhat works for YOU!’
  50. 50. Drawing Maps: VersatilityThe MarketingSavant Group www.marketingsavant.com 888.989.7771
  51. 51. Mind Map Examples
  52. 52. Sample Lecture Mind Map www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  53. 53. Thought Leadership Marketer Pheedo www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  54. 54. Weblog Implementation Map www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  55. 55. Software-BasedMind Mapping
  56. 56. Mind Mapping Software & Tools MindManager and other software based maps are interactive diagrams that represent ideas, concepts and data, created by one or more people and/or systems, linked around a central theme. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  57. 57. Mind Mapping Software • MindManager (http://www.mindjet.com/) allows users to brainstorm from the desktop or on the web for accessibility anywhere. • iMindMap (http://www.thinkbuzan.com/us/) offers a visually appealing way to help stimulate creativity and illustrate your ideas. Download the free trial to see for yourself what iMindMap has to offer. • XMind (http://www.xmind.net/) is an open source brainstorming software program, which offers both personal and business packages. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  58. 58. Web-Based Mind Mapping • MindMeister (http://www.mindmeister.com) allows users to create, share, and collaborate on mind maps. The free edition allows for up to 3 mind maps • Bubbl.us (https://bubbl.us) is a free mind mapping application. Create mind maps quickly and easily on the web, or create an account in order to save unfinished mind maps • Mindomo (http://www.mindomo.com) allows users to share and embed mind maps onto web pages. The free edition allows for up to 3 mind maps • Mind42 (http://mind42.com) is a free collaborative, browser-based online mind mapping tool www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  59. 59. MindMeister www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  60. 60. iPad Mind Mapping www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  61. 61. Tips, Tricks & Uses for Mind Maps www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  62. 62. Apply the 3 A’s of Mind Mapping • Accept – Set aside preconceived limitations. Follow the laws of mind mapping to where they take you. • Apply – Use what you’ve learned from this course and develop your own mind mapping style. Use them until they become a natural way of organizing your thoughts. • Adapt – Continue to refine and develop your mind mapping skills through hundreds of mind maps. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  63. 63. 1. Get Focused
  64. 64. 2. Brainstorm
  65. 65. 3. Grow YourBusiness
  66. 66. 4. SWOT Analysis
  67. 67. 5. Weekly Review
  68. 68. 6. Organize Research
  69. 69. 7. Plan an Event
  70. 70. 8. Plan a Project
  71. 71. 9. Write a Book
  72. 72. 10. Present Your Ideas
  73. 73. 11. Create Your Blog www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  74. 74. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  75. 75. QUESTIONS? The MarketingSavant Group www.marketingsavant.com 888.989.7771 dana@marketingsavant.com Thanks You for Attending! www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  76. 76. After-Event Slides & Resources • The slides and resource links are available electronically after the event: www.marketingsavant.com/mindmapping www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  77. 77. Mind Mapping The MarketingSavant Group www.marketingsavant.com 888.989.7771 dana@marketingsavant.com Current Young Professionals Aug 8, 2012 www.marketingsavant.comThe MarketingSavant Group 888.989.7771
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