Workshop guerrilla testing methods @ ux bristol 2011 by valsplat

•

3 likes•666 views

Valsplat

Design Technology

We want people to
experience the joy
and ease of great
digital products.

test participant
moderator
test participant

simulator observer
9

Many great ways to get
user insights on mobile UX:
›  Ethnographic research
›  Concept & Usability testing
›  Shadowing
›  Eye tracking
›  Etc.

Weapons of choice
› Paper prototyping
› Mock up testing

All you need:
› Test material
› “Real” users
› Realistic scenario’s
› Sharp observation

Test material
› Most important flows
› Not just happy path
› Real copy

Real users
› No UX-designers
› Not involved
› Ideally: target group

Realistic scenario’s
› Situations
› No freebies
› Open questions

Sharp observation
› Focus on expectation,
behavior and
interaction first
› Opinions second

Assignment
Test a mobile app for tax
consultants in a
Paper prototype
or

HTML demo

About the app
›  For tax consultants
›  Reference, research,
referral tool for laws
and articles

Research questions
›  To what extent can
people interact with this
app?
›  Can it be improved?
›  If so: how?

Roles & activities
›  Test participant
›  Moderator
›  Observer(s)

Scenarios
›  Formulate scenarios,
tasks and questions

(about 5 min.)

Moderator
›  Let users perform the
tasks as independently
as possible.

Observer(s)
›  Pay close attention to
what the test participant
does while performing
the task(s).
›  Note down every aspect
and detail.

Divide the roles

Let test participants
grab some coffee!

Moderator & Observer
›  Example scenario:
‘You are at a client. You are
wondering what the
exceptions are regarding the
window tax. You want to
look this up on your tax
app.’

The usability lab
was only the beginning…
48

Thank you!
denise@valsplat.nl, @denisepires
stijn@valsplat,nl @stijnn

www.valsplat.com

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Workshop guerrilla testing methods @ ux bristol 2011 by valsplat

1. Workshop Guerrilla research methods for mobile UX UX Bristol 2011 valsplat | usability research Denise Pires & Stijn Nieuwendijk @denisepires, @stijnn, @valsplat

2. lab 2

3. lab

4. 4

5. Valsplat?

6. We want people to experience the joy and ease of great digital products.

7. lab 7

9. test participant moderator test participant simulator observer 9

10.

11. 11 11

12.

13. context Zoek de man!

14. context

15. Many great ways to get user insights on mobile UX: ›  Ethnographic research ›  Concept & Usability testing ›  Shadowing ›  Eye tracking ›  Etc.

16. 16

17. 17

18. Go light & lo fi

19. Test early and often

20.

21. Weapons of choice › Paper prototyping › Mock up testing

22. How?

23. All you need: › Test material › “Real” users › Realistic scenario’s › Sharp observation

24. Test material › Most important flows › Not just happy path › Real copy

25. iPhone 10:15 PM Company logo Mobile tax guide Search the tax guide Advanced Search Browse by category My files About Home Help

26.

27. Real users › No UX-designers › Not involved › Ideally: target group

28. Realistic scenario’s › Situations › No freebies › Open questions

29. 29

30. Sharp observation › Focus on expectation, behavior and interaction first › Opinions second

31. Your turn!

32. Assignment Test a mobile app for tax consultants in a Paper prototype or HTML demo

33. About the app ›  For tax consultants ›  Reference, research, referral tool for laws and articles

34. Research questions ›  To what extent can people interact with this app? ›  Can it be improved? ›  If so: how?

35. Roles & activities ›  Test participant ›  Moderator ›  Observer(s)

36. Scenarios ›  Formulate scenarios, tasks and questions (about 5 min.)

37. Moderator ›  Let users perform the tasks as independently as possible.

38. Observer(s) ›  Pay close attention to what the test participant does while performing the task(s). ›  Note down every aspect and detail.

39. Divide the roles Let test participants grab some coffee!

40. Moderator & Observer ›  Example scenario: ‘You are at a client. You are wondering what the exceptions are regarding the window tax. You want to look this up on your tax app.’

41. Mock-up demo: madebypit.com/tax

42. Start the test!

43.

44.

45.

46. What did you see & learn?

47.

48. The usability lab was only the beginning… 48

49. Go light & lo fi

50. Test early and often

51. Kill your darlings!

52. Thank you! denise@valsplat.nl, @denisepires stijn@valsplat,nl @stijnn www.valsplat.com