Take a deep dive into the social media habits of MuscleTech, BSN, Muscle Milk, Isopure, Cellucor and other top protein drink brands on Facebook. Discover the content and strategies these brands use to drive engagement with their target community.

1. Comparison of
Protein Drink
Brands on
Facebook
Aug 01, 2015 – Aug 31, 2015

2. Top Protein Drink Brands on Facebook
In this report we looked at the top protein drink
brands such as MuscleTech and BSN Nutrition.
Read on to find out how their social media
performance stacked up against the
competition.

3. Key Findings
• Among the 10 brands analyzed, Isopure was engaging best with their
Fans.
• With a growth rate of 2.1%, Isopure enjoyed the highest Fan Growth Rate
among the 10 brands.
• 1,489 new Posts were written across these 10 ‘brand walls’. That’s an
average of 4.8 Posts per day - per wall!
• The average Food/Beverage Page from North America added 7,091 Fans
in the period.

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5. Fans
MuscleTech had the largest fan base of 1,463,309 while Isopure showed the highest fan growth of
2.15%.
Protein Drinks
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K
Growth%
Number of Fans
dymatize Isopure Muscle Pharm Bpi sports Cellucor EAS Muscle Milk BSN Optimum Nutrition MuscleTech

6. Fans - Geography
Protein Drinks
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
dymatize EAS Isopure Optimum NutritionCellucor BSN Muscle Milk Muscle Pharm MuscleTech Bpi sports
United States Countries < 2% Mexico Canada Thailand
Brazil Australia Other Countries United Kingdom India

7. Conversations
Bpi sports had the highest PTAT of 7.78% as a percentage of its average number of Fans during
this time period.
Protein Drinks
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K
Peopletalkingabout(as%ofFans)
Average Number of Fans
dymatize Isopure Muscle Pharm Bpi sports Cellucor EAS BSN Muscle Milk MuscleTech Optimum Nutrition

8. Engagement - Posts
Muscle Pharm published the greatest number of posts (158). Isopure had the highest average
engagement, with a score of 539.
Protein Drinks
0 20 40 60 80 100 120 140 160 180
0 100 200 300 400 500 600
dymatize
Isopure
Muscle Pharm
Bpi sports
Cellucor
EAS
Muscle Milk
BSN
Optimum…
MuscleTech
Number of Posts
Engagement Score
Engagement Score Number of Posts

9. Engagement Breakdown
0 10000 20000 30000 40000 50000 60000 70000
dymatize
Isopure
Muscle Pharm
Bpi sports
Cellucor
EAS
Muscle Milk
BSN
Optimum Nutrition
MuscleTech
Likes Comments Shares
Muscle Pharm received the most number of Likes (63,652), Muscle Pharm got the most number of
Comments (12,742) and Muscle Pharm had the most number of Shares (22,282).
Protein Drinks

10. Most Engaging Brand Posts
Protein Drinks
Muscle Pharm
Sun, Aug 30 at 8:00 PM EDT
Muscle Pharm Contest!
Win this massive #MP prize pack filled with everything
from Assault Black to W ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 4,101 2,547 2,573
Uncategori
zed
Muscle Pharm
Sun, Aug 23 at 8:29 PM EDT
Muscle Pharm Hardcore Series Contest!
Want to win an entire Hardcore Series stack?
#like, #share and ..
Bpi sports
Mon, Aug 3 at 9:00 PM EDT
Join us in wishing our partner 4x Mr. Olympia Jay
Cutler a Happy Birthday!
Engagement
Score
Likes Comments Shares Sentiment
999 4,053 2,198 2,137 Positive
Engagement
Score
Likes Comments Shares Sentiment
998 2,132 155 1,459 Positive

11. Most Engaging Brand Posts
Protein Drinks
Muscle Pharm
Sat, Aug 8 at 4:30 PM EDT
How focused are you in the gym?
Take this advice from Arnold Schwarzenegger and
concentrate on the t ..
Engagement
Score
Likes Comments Shares Sentiment
997 4,532 435 2,195 Positive
Muscle Pharm
Thu, Aug 20 at 8:04 PM EDT
Did you make the time today?
Muscle Pharm
Sun, Aug 2 at 7:30 PM EDT
Muscle Pharm Contest!
We are giving away an Ultimate Fat Loss Stack that
includes 2 of the brand NEW ..
Engagement
Score
Likes Comments Shares Sentiment
994 1,533 130 2,299 Positive
Engagement
Score
Likes Comments Shares Sentiment
981 1,811 1,182 1,151 Positive

12. Fan Posts
0 50 100 150 200 250
dymatize
Isopure
Muscle Pharm
Bpi sports
Cellucor
BSN
Muscle Milk
EAS
MuscleTech
Optimum Nutrition
Number of Fan Posts
Optimum Nutrition's Facebook Page saw the highest number of Fan posts (223).
Protein Drinks

13. Sentiment Analysis
Muscle Milk received the highest percentage of Positive Sentiment (67.00%).
Protein Drinks
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
BSN
MuscleTech
Muscle Milk
EAS
Optimum Nutrition
dymatize
Muscle Pharm
Bpi sports
Isopure
Negative Neutral Positive

14. Brand Responses
Isopure responded to the highest percentage of Fan posts (69.05%).
Protein Drinks
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0 500 1000 1500 2000 2500 3000 3500 4000 4500
%ofFanPostsBrandRespondedto
Average Response Time (mins)
BSN MuscleTech Muscle Milk EAS Optimum Nutrition dymatize Muscle Pharm Bpi sports Isopure

15. Share Of Voice – Volume of Posts
Muscle Pharm published the most with 158 posts, among the brands in "Group 2" Group.
Protein Drinks
3%
8% 2%
0%
13%
4%
35%
8%
16%
11%
BSN Cellucor EAS Muscle Milk dymatize Optimum Nutrition Muscle Pharm Isopure Bpi sports MuscleTech

16. Share Of Voice – Likes
Muscle Pharm received the largest volume of Likes (63,652), among the brands in "Group 2"
Group.
Protein Drinks
3%
11% 1% 0%
3%
4%
36%
29%
9%
4%
BSN Cellucor EAS Muscle Milk dymatize Optimum Nutrition Muscle Pharm Isopure Bpi sports MuscleTech

17. Share Of Voice – Comments
Muscle Pharm received the largest volume of Comments (12,742), among the brands in "Group 2"
Group.
Protein Drinks
4%
8%
1%
0%
1%
2%
66%
6%
5%
7%
BSN Cellucor EAS Muscle Milk dymatize Optimum Nutrition Muscle Pharm Isopure Bpi sports MuscleTech

18. Share Of Voice – Shares
Muscle Pharm received the largest volume of Shares (22,282), among the brands in "Group 2"
Group.
Protein Drinks
2%
6%
1% 0% 1%
1%
63%
15%
10%
1%
BSN Cellucor EAS Muscle Milk dymatize Optimum Nutrition Muscle Pharm Isopure Bpi sports MuscleTech

19. Analysis of MuscleTech
Facebook Page
Aug 01, 2015 - Aug 31, 2015

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21. Brand Overview
MuscleTech
Fans 1,463,309
New Fans 2,565
Fan Growth .18%
Country Worldwide
Demographics Not Available
MuscleTech has 2,565 new Likes and an audience base of 1,463,309 fans.
MuscleTech

22. Brand Overview
Posts
Brand User
Engagement Score 40 Total Fan Posts 222
Total Posts 51 Brand Response Rate 13.06%
Total Likes 6,565 Average Reply Time 19 hrs, 20 mins
Total Comments 1,262 General Sentiment Neutral
Total Shares 498
MuscleTech had 51 new Posts.
MuscleTech

23. Fan Growth
1,459,000
1,459,500
1,460,000
1,460,500
1,461,000
1,461,500
1,462,000
1,462,500
1,463,000
1,463,500
1,464,000
MuscleTech had a growth rate of 0.18% between Aug 01, 2015 and Aug 31, 2015.
Total Fans 1,463,309
New Fans 2,565
MuscleTech

24. Engagement
0
10
20
30
40
50
60
70
80
90
100
1-Aug
2-Aug
3-Aug
4-Aug
5-Aug
6-Aug
7-Aug
8-Aug
9-Aug
10-Aug
11-Aug
12-Aug
13-Aug
14-Aug
15-Aug
16-Aug
17-Aug
18-Aug
19-Aug
20-Aug
21-Aug
22-Aug
23-Aug
24-Aug
25-Aug
26-Aug
27-Aug
28-Aug
29-Aug
30-Aug
31-Aug
MuscleTech had an average engagement score of 40 and its highest was 95.
MuscleTech

25. Community Analysis
MuscleTech fans are largely from United States followed by India.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K
United States
India
Thailand
Mexico
Canada
Brazil
United Kingdom
Pakistan
Malaysia
Belgium
MuscleTech

26. 0
1
2
3
4
5
6 MuscleTech posted a total of 51 Posts
between Aug 01, 2015 and Aug 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
voting 13
2015
Bodybuilding.com
Supplement
Awards
10
http://bbcom.me/1
Df40DI
10
Supplement
Awards
10
Plasma Muscle 8
MuscleTech

27. 59%
41%
Brand Participation Brand Non Participation
94%
3%
3%
Posititve Negative Neutral
Brand Posts - Engagement
MuscleTech responded to 30 conversations generated
by the 51 Posts they published.
MuscleTech receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
MuscleTech

28. Most Engaging Brand Posts
Mon, Aug 17 at 11:55 PM EDT
The next evolution of #Shatter pre-workout is here.
New #Shatter SX-7 Black Onyx delivers more explo ..
Engagement
Score
Likes Comments Shares Sentiment
231 615 181 73 Positive
Tue, Aug 4 at 9:35 AM EDT
MuscleTech fans, we need you to take action now and
help us WIN! And you could win too! Here is what ..
Wed, Aug 26 at 10:50 AM EDT
Olympia Weekend Trivia: True or False: no
bodybuilder has ever won the Mr. Olympia 9 times. 5
rand ..
Engagement
Score
Likes Comments Shares Sentiment
139 396 122 27 Positive
Engagement
Score
Likes Comments Shares Sentiment
137 180 197 10
Uncategori
zed
MuscleTech

29. 0 10 20 30 40 50
0 10 20 30 40 50
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 10 20 30 40 50 60
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of MuscleTech posts were Photos, and posts with
Videos received the highest engagement.
Most of MuscleTech posts were published on Tuesday
and posts on Wednesday received the highest
engagement.
Brand Post Types Days of the Week
MuscleTech

30. 0
5
10
15
20
25
30
35
40
Positive Neutral Negative Users posted a total of 222 Posts between
Aug 01, 2015 and Aug 31, 2015 on
MuscleTech's wall.
User Posts
Top keywords used in
the Posts
Frequency
MuscleTech 82
Nitrotech 29
Muscle 23
grape
Cell tech
20
strawberry
Clear muscle
19
MuscleTech

31. 13%
87%
Brand Participation Brand Non Participation
33%
10%
57%
Posititve Negative Neutral
User Posts - Engagement
MuscleTech responded to 29 conversations generated
by the 222 Posts fans published.
MuscleTech appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
MuscleTech

32. Analysis of Optimum
Nutrition Facebook Page
Aug 01, 2015 - Aug 31, 2015

33. Brand Overview
Optimum Nutrition
Fans 1,164,903
New Fans 22,382
Fan Growth 1.96%
Country United States
Demographics Not Available
Optimum Nutrition has 22,382 new Likes and an audience base of 1,164,903 fans.
Optimum Nutrition

34. Brand Overview
Posts
Brand User
Engagement Score 102 Total Fan Posts 223
Total Posts 17 Brand Response Rate 8.97%
Total Likes 6,471 Average Reply Time 3 hrs, 40 mins
Total Comments 352 General Sentiment Neutral
Total Shares 466
Optimum Nutrition had 17 new Posts.
Optimum Nutrition

35. Fan Growth
1,130,000
1,135,000
1,140,000
1,145,000
1,150,000
1,155,000
1,160,000
1,165,000
1,170,000
Optimum Nutrition had a growth rate of 1.96% between Aug 01, 2015 and Aug 31, 2015.
Total Fans 1,164,903
New Fans 22,382
Optimum Nutrition

36. Engagement
0
50
100
150
200
250
300
350
400
1-Aug
2-Aug
3-Aug
4-Aug
5-Aug
6-Aug
7-Aug
8-Aug
9-Aug
10-Aug
11-Aug
12-Aug
13-Aug
14-Aug
15-Aug
16-Aug
17-Aug
18-Aug
19-Aug
20-Aug
21-Aug
22-Aug
23-Aug
24-Aug
25-Aug
26-Aug
27-Aug
28-Aug
29-Aug
30-Aug
31-Aug
Optimum Nutrition had an average engagement score of 102 and its highest was 343.
Optimum Nutrition

37. Community Analysis
Optimum Nutrition fans are largely from United States followed by Turkey.
Distribution of Fans
0K 100K 200K 300K 400K 500K
United States
Turkey
Egypt
Canada
Pakistan
Peru
Italy
Algeria
Morocco
Optimum Nutrition

38. 0
1
2
3 Optimum Nutrition posted a total of 17
Posts between Aug 01, 2015 and Aug 31,
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
TrueStrength 11
chance 8
Email 7
11:59PM CST 7
August 9th 6
Optimum Nutrition

39. 71%
29%
Brand Participation Brand Non Participation
87%
0% 13%
Posititve Negative Neutral
Brand Posts - Engagement
Optimum Nutrition responded to 12 conversations
generated by the 17 Posts they published.
Optimum Nutrition receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Optimum Nutrition

40. Most Engaging Brand Posts
Mon, Aug 3 at 11:26 AM EDT
Optimum Nutrition has been nominated for 18
Bodybuilding.com 2015 Supplement Awards including
BRAND ..
Engagement
Score
Likes Comments Shares Sentiment
530 3,157 101 164 Positive
Fri, Aug 14 at 11:12 AM EDT
There is no doubt that mornings can be hectic! How
many times are you rushing around to get out the ..
Mon, Aug 10 at 12:15 PM EDT
Amino Energy’s foundational ingredients are caffeine
from natural sources and micronized free-form ..
Engagement
Score
Likes Comments Shares Sentiment
136 478 35 38 Positive
Engagement
Score
Likes Comments Shares Sentiment
119 354 29 39 Positive
Optimum Nutrition

41. 0 5 10 15 20
0 20 40 60 80 100 120
Videos
Photos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 50 100 150 200 250 300
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Optimum Nutrition posts were Photos, and
posts with Photos received the highest engagement.
Most of Optimum Nutrition posts were published on
Wednesday and posts on Monday received the highest
engagement.
Brand Post Types Days of the Week
Optimum Nutrition

42. 0
5
10
15
20
25
30
Positive Neutral Negative Users posted a total of 223 Posts between
Aug 01, 2015 and Aug 31, 2015 on
Optimum Nutrition's wall.
User Posts
Top keywords used in
the Posts
Frequency
Optimum Nutrition 172
Bodybuilding.com 24
protein 18
Supplement 17
Whey 17
Optimum Nutrition

43. 9%
91%
Brand Participation Brand Non Participation
26%
3%
71%
Posititve Negative Neutral
User Posts - Engagement
Optimum Nutrition responded to 20 conversations
generated by the 223 Posts fans published.
Optimum Nutrition appears to participate more when
Fan conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Optimum Nutrition

44. Analysis of BSN Facebook
Page
Aug 01, 2015 - Aug 31, 2015

45. Brand Overview
BSN
Fans 956,583
New Fans 9,006
Fan Growth .95%
Country United States
Demographics Not Available
BSN has 9,006 new Likes and an audience base of 956,583 fans.
BSN

46. Brand Overview
Posts
Brand User
Engagement Score 227 Total Fan Posts 140
Total Posts 11 Brand Response Rate 4.29%
Total Likes 6,445 Average Reply Time 10 hrs, 17 mins
Total Comments 794 General Sentiment Neutral
Total Shares 672
BSN had 11 new Posts.
BSN

47. Fan Growth
942,000
944,000
946,000
948,000
950,000
952,000
954,000
956,000
958,000
BSN had a growth rate of 0.95% between Aug 01, 2015 and Aug 31, 2015.
Total Fans 956,583
New Fans 9,006
BSN

48. Engagement
0
100
200
300
400
500
600
700
800
1-Aug
2-Aug
3-Aug
4-Aug
5-Aug
6-Aug
7-Aug
8-Aug
9-Aug
10-Aug
11-Aug
12-Aug
13-Aug
14-Aug
15-Aug
16-Aug
17-Aug
18-Aug
19-Aug
20-Aug
21-Aug
22-Aug
23-Aug
24-Aug
25-Aug
26-Aug
27-Aug
28-Aug
29-Aug
30-Aug
31-Aug
BSN had an average engagement score of 227 and its highest was 676.
BSN

49. Community Analysis
BSN fans are largely from United States followed by Canada.
Distribution of Fans
0K 50K 100K 150K 200K 250K 300K 350K
United States
Canada
Mexico
Iran
Egypt
Malaysia
Italy
Puerto Rico
Poland
BSN

50. 0
1
2
3 BSN posted a total of 11 Posts between
Aug 01, 2015 and Aug 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Tune 4
Bodybuilding 3
Flex Lewis IFBB Pro 3
PUSH Challenge 3
first hardcore
workout
2
BSN

51. 18%
82%
Brand Participation Brand Non Participation
89%
11%
0%
Posititve Negative Neutral
Brand Posts - Engagement
BSN responded to 2 conversations generated by the 11
Posts they published.
BSN receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment on Brand Posts
BSN

52. Most Engaging Brand Posts
Wed, Aug 19 at 11:49 AM EDT
And in the news….
What is the bear thinking? Give us a caption. The
caption with the most “likes” ..
Engagement
Score
Likes Comments Shares Sentiment
676 1,229 592 264 Positive
Tue, Aug 4 at 11:45 AM EDT
Help BSN FINISH FIRST! We are excited to be
nominated for an impressive 11 Bodybuilding.com
supplem ..
Thu, Aug 13 at 2:51 PM EDT
Episode 2 of the PUSH Challenge is here! Watch as
the three contestants endure their first hardcore ..
Engagement
Score
Likes Comments Shares Sentiment
493 2,650 68 112 Positive
Engagement
Score
Likes Comments Shares Sentiment
229 576 29 85 Positive
BSN

53. 0 1 2 3 4 5 6
0 200 400 600 800
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5 6
0 100 200 300 400 500 600
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of BSN posts were Videos, and posts with Links
received the highest engagement.
Most of BSN posts were published on Thursday and
posts on Tuesday received the highest engagement.
Brand Post Types Days of the Week
BSN

54. 0
5
10
15
20
25
Positive Neutral Negative Users posted a total of 140 Posts between
Aug 01, 2015 and Aug 31, 2015 on BSN's
wall.
User Posts
Top keywords used in
the Posts
Frequency
Flex Lewis 34
pushchallenge 24
BSN 19
BSN booth 19
AB Arsenal 18
BSN

55. 4%
96%
Brand Participation Brand Non Participation
40%
2%
58%
Posititve Negative Neutral
User Posts - Engagement
BSN responded to 6 conversations generated by the
140 Posts fans published.
BSN appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
BSN

56. Analysis of Cellucor
Facebook Page
Aug 01, 2015 - Aug 31, 2015

57. Brand Overview
Cellucor
Fans 806,717
New Fans 8,410
Fan Growth 1.05%
Country United States
Demographics Not Available
Cellucor has 8,410 new Likes and an audience base of 806,717 fans.
Cellucor

58. Brand Overview
Posts
Brand User
Engagement Score 226 Total Fan Posts 0
Total Posts 36 Brand Response Rate 0%
Total Likes 20,330 Average Reply Time 0 sec
Total Comments 1,589 General Sentiment
NO User Post For
TimePeriod
Total Shares 2,044
Cellucor had 36 new Posts.
Cellucor

59. Fan Growth
794,000
796,000
798,000
800,000
802,000
804,000
806,000
808,000
Cellucor had a growth rate of 1.05% between Aug 01, 2015 and Aug 31, 2015.
Total Fans 806,717
New Fans 8,410
Cellucor

60. Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Aug
2-Aug
3-Aug
4-Aug
5-Aug
6-Aug
7-Aug
8-Aug
9-Aug
10-Aug
11-Aug
12-Aug
13-Aug
14-Aug
15-Aug
16-Aug
17-Aug
18-Aug
19-Aug
20-Aug
21-Aug
22-Aug
23-Aug
24-Aug
25-Aug
26-Aug
27-Aug
28-Aug
29-Aug
30-Aug
31-Aug
Cellucor had an average engagement score of 226 and its highest was 895.
Cellucor

61. Community Analysis
Cellucor fans are largely from United States followed by Brazil.
Distribution of Fans
0K 100K 200K 300K 400K 500K
United States
Brazil
Canada
Australia
United Kingdom
India
Spain
Germany
Mexico
Norway
Cellucor

62. 0
1
2
3
4 Cellucor posted a total of 36 Posts between
Aug 01, 2015 and Aug 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
CellucorNation 6
sure 5
Cellucor 4
TeamCellucor
Athlete
4
Alex Silver-Fagan 3
Cellucor

63. 31%
69%
Brand Participation Brand Non Participation
68%
14%
18%
Posititve Negative Neutral
Brand Posts - Engagement
Cellucor responded to 11 conversations generated by
the 36 Posts they published.
Cellucor receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Cellucor

64. Most Engaging Brand Posts
Wed, Aug 5 at 12:37 PM EDT
All of these products have been nominated for
Bodybuilding.com Supplement Awards and YOU CAN
WIN THE ..
Engagement
Score
Likes Comments Shares Sentiment
895 4,431 174 659 Positive
Mon, Aug 3 at 2:34 PM EDT
Say Hello to CN3, our newest product. This 2 in 1
Super Compound will amplify your strength in the g ..
Wed, Aug 12 at 11:30 AM EDT
Be one of the FIRST to try our new Strength and
Pump Amplifier, CN3. Go to -> bit.ly/xhellocn3 <- to ..
Engagement
Score
Likes Comments Shares Sentiment
851 3,664 613 329 Positive
Engagement
Score
Likes Comments Shares Sentiment
589 2,769 175 105 Positive
Cellucor

65. 0 5 10 15 20 25
0 50 100 150 200 250 300 350
Videos
Links
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 100 200 300 400 500
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Cellucor posts were Photos, and posts with
Photos received the highest engagement.
Most of Cellucor posts were published on Friday and
posts on Wednesday received the highest engagement.
Brand Post Types Days of the Week
Cellucor

66. Analysis of Muscle Pharm
Facebook Page
Aug 01, 2015 - Aug 31, 2015

67. Brand Overview
Muscle Pharm
Fans 724,154
New Fans 7,075
Fan Growth .99%
Country United States
Demographics Not Available
Muscle Pharm has 7,075 new Likes and an audience base of 724,154 fans.
Muscle Pharm

68. Brand Overview
Posts
Brand User
Engagement Score 366 Total Fan Posts 156
Total Posts 158 Brand Response Rate 14.10%
Total Likes 63,652 Average Reply Time 7 hrs, 40 mins
Total Comments 12,742 General Sentiment Neutral
Total Shares 22,282
Muscle Pharm had 158 new Posts.
Muscle Pharm

69. Fan Growth
712,000
714,000
716,000
718,000
720,000
722,000
724,000
726,000
Muscle Pharm had a growth rate of 0.99% between Aug 01, 2015 and Aug 31, 2015.
Total Fans 724,154
New Fans 7,075
Muscle Pharm

70. Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Aug
2-Aug
3-Aug
4-Aug
5-Aug
6-Aug
7-Aug
8-Aug
9-Aug
10-Aug
11-Aug
12-Aug
13-Aug
14-Aug
15-Aug
16-Aug
17-Aug
18-Aug
19-Aug
20-Aug
21-Aug
22-Aug
23-Aug
24-Aug
25-Aug
26-Aug
27-Aug
28-Aug
29-Aug
30-Aug
31-Aug
Muscle Pharm had an average engagement score of 366 and its highest was 952.
Muscle Pharm

71. Community Analysis
Muscle Pharm fans are largely from United States followed by United Kingdom.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K
United States
United Kingdom
Canada
India
Brazil
Mexico
Australia
Philippines
Egypt
Muscle Pharm

72. 0
1
2
3
4
5
6
7
8 Muscle Pharm posted a total of 158 Posts
between Aug 01, 2015 and Aug 31, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Muscle Pharm 128
Day 65
MusclepharmPres 40
USA Wrestling 26
Workout
Form Videos
26
Muscle Pharm

73. 5%
95%
Brand Participation Brand Non Participation
61%
5%
34%
Posititve Negative Neutral
Brand Posts - Engagement
Muscle Pharm responded to 8 conversations
generated by the 158 Posts they published.
Muscle Pharm receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Muscle Pharm

74. Most Engaging Brand Posts
Sun, Aug 30 at 8:00 PM EDT
Muscle Pharm Contest!
Win this massive #MP prize pack filled with everything
from Assault Black to W ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 4,101 2,547 2,573
Uncategori
zed
Sun, Aug 23 at 8:29 PM EDT
Muscle Pharm Hardcore Series Contest!
Want to win an entire Hardcore Series stack?
#like, #share and ..
Sat, Aug 8 at 4:30 PM EDT
How focused are you in the gym?
Take this advice from Arnold Schwarzenegger and
concentrate on the t ..
Engagement
Score
Likes Comments Shares Sentiment
999 4,053 2,198 2,137 Positive
Engagement
Score
Likes Comments Shares Sentiment
997 4,532 435 2,195 Positive
Muscle Pharm

75. 0 20 40 60 80 100 120 140
0 200 400 600 800
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 200 400 600 800 1,000
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Muscle Pharm posts were Photos, and posts
with Videos received the highest engagement.
Most of Muscle Pharm posts were published on
Monday and posts on Sunday received the highest
engagement.
Brand Post Types Days of the Week
Muscle Pharm

76. 0
2
4
6
8
10
12
14
16
18
20
Positive Neutral Negative Users posted a total of 156 Posts between
Aug 01, 2015 and Aug 31, 2015 on Muscle
Pharm's wall.
User Posts
Top keywords used in
the Posts
Frequency
Muscle Pharm 103
360 Albany Sleep 10
one comic book 10
Maddie 10
Aski Palomino 10
Muscle Pharm

77. 14%
86%
Brand Participation Brand Non Participation
41%
3%
56%
Posititve Negative Neutral
User Posts - Engagement
Muscle Pharm responded to 22 conversations
generated by the 156 Posts fans published.
Muscle Pharm appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts

78. Thanks For Reading!
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