Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pharmaceutical Brands Social Media Comparison Q4 2015

993 views

Published on

Have a look at the social media metrics behind many of the top Pharmaceutical brands' incredible social media efforts. See the strategies that drove audience engagement and the brand content that outperformed all others.

Published in: Social Media
  • Be the first to comment

Pharmaceutical Brands Social Media Comparison Q4 2015

  1. 1. Pharmaceutical Brands on Social Media Oct 01 2015 - Dec 31 2015
  2. 2. Pharmaceutical Brands: Social Media Report This report looks at how Pharmaceutical Brands performed on social media between October 1st – December 31st, 2015
  3. 3. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  4. 4. Comparison of Pharmaceutical Facebook Pages Oct 01, 2015 - Dec 31, 2015
  5. 5. Novo Nordisk had the largest fan base of 461,144 and showed the highest fan growth of 53.45%. 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K Growth% Number of Fans Eli Lilly and Company Boehringer Ingelheim(US) Pfizer McKesson Corporation Novartis Genentech Merck Bayer(US) Novo Nordisk Medtronic Diabetes Fans
  6. 6. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Medtronic Diabetes Novartis Novo Nordisk Pfizer Merck Boehringer Ingelheim(US) Genentech McKesson Corporation Bayer(US) Eli Lilly and Company Egypt United States Countries < 2% Pakistan Puerto Rico Brazil Indonesia Other Countries Algeria India Fans - Geography
  7. 7. Genentech had the highest PTAT of 31.86% as a percentage of its average number of Fans during this time period. 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 0K 50K 100K 150K 200K 250K 300K 350K Peopletalkingabout(as%ofFans) Average Number of Fans Eli Lilly and Company Boehringer Ingelheim(US) Pfizer Novartis McKesson Corporation Genentech Merck Novo Nordisk Bayer(US) Medtronic Diabetes Conversations
  8. 8. Pfizer published the greatest number of posts (255). Genentech had the highest average engagement, with a score of 1,000. 0 50 100 150 200 250 300 0 200 400 600 800 1000 1200 Eli Lilly and… Boehringer… Pfizer McKesson… Novartis Genentech Merck Bayer(US) Novo Nordisk Medtronic… Number of Posts Engagement Score Engagement Score Number of Posts Engagement - Posts
  9. 9. Novo Nordisk received the most number of Likes (59,173), Medtronic Diabetes got the most number of Comments (5,252) and Merck had the most number of Shares (12,681). 0K 10K 20K 30K 40K 50K 60K 70K Eli Lilly and Company Boehringer Ingelheim(US) Pfizer Novartis McKesson Corporation Genentech Merck Medtronic Diabetes Novo Nordisk Bayer(US) Likes Comments Shares Engagement Breakdown
  10. 10. Most Engaging Brand Posts Novartis 18-DEC-15, FRI 12:19PM Providing affordable access to medicines starts with great partnerships. That’s why we’re grateful t .. ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 9,613 23 49 Positive Boehringer Ingelheim(US) 17-DEC-15, THU 1:00PM Varios factores pueden atribuir a la diabetes tipo 2, como el sobrepeso, historial familiar, edad y .. Merck 16-DEC-15, WED 4:23PM It’s time to learn more about HPV (human papillomavirus). Get #HPVFacts and get informed. ENGM T. LIKES COMMENTS SHARE S SENTIMENT 1,000 18,747 286 2,201 Positive ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 1,580 202 1,043 Positive
  11. 11. Most Engaging Brand Posts Novo Nordisk 10-DEC-15, THU 12:00PM Today we announced a partnership with IBM - our aim to improve the lives of people with diabetes by .. ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 28,755 39 147 Positive Genentech 10-DEC-15, THU 10:56AM “Every individual needs our help, and I want to have better medicines and better predictors of benef .. Merck 10-DEC-15, THU 10:48AM We congratulate William C. Campbell, Ph.D., who shares this year’s Nobel Prize in Physiology or Medi .. ENGM T. LIKES COMMENTS SHARE S SENTIMENT 1,000 1,824 28 188 Positive ENGMT . LIKES COMMENT S SHARE S SENTIMENT 1,000 832 18 204 Positive
  12. 12. Novo Nordisk's Facebook Page saw the highest number of Fan posts (393). 0 50 100 150 200 250 300 350 400 450 Eli Lilly and Company Boehringer Ingelheim(US) Pfizer McKesson Corporation Novartis Genentech Merck Bayer(US) Novo Nordisk Medtronic Diabetes Number of Fan Posts Fan Posts
  13. 13. Novo Nordisk received the highest percentage of Positive Sentiment (55.00%). 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Boehringer Ingelheim(US) Novo Nordisk Medtronic Diabetes Negative Neutral Positive Sentiment Analysis
  14. 14. Pfizer published the most with 255 posts, among the brands. 5% 5% 30% 5% 4% 13% 14% 11% 8% 5% Novo Nordisk Merck Pfizer Genentech Bayer(US) Boehringer Ingelheim(US) Eli Lilly and Company Medtronic Diabetes Novartis McKesson Corporation Share Of Voice – Volume of Posts
  15. 15. Novo Nordisk received the largest volume of Likes (59,173), among the brands. 17% 11% 7% 12% 0% 10% 11% 14% 15% 3% Novo Nordisk Merck Pfizer Genentech Bayer(US) Boehringer Ingelheim(US) Eli Lilly and Company Medtronic Diabetes Novartis McKesson Corporation Share Of Voice – Likes
  16. 16. Medtronic Diabetes received the largest volume of Comments (5,252), among the brands. 3% 15% 4% 12% 1% 10% 7% 41% 5% 2% Novo Nordisk Merck Pfizer Genentech Bayer(US) Boehringer Ingelheim(US) Eli Lilly and Company Medtronic Diabetes Novartis McKesson Corporation Share Of Voice – Comments
  17. 17. Merck received the largest volume of Shares (12,681), among the brands. 7% 22% 8% 18% 0% 12% 6% 20% 6% 1% Novo Nordisk Merck Pfizer Genentech Bayer(US) Boehringer Ingelheim(US) Eli Lilly and Company Medtronic Diabetes Novartis McKesson Corporation Share Of Voice – Shares
  18. 18. During this time period, #BeWell125 was the most engaging run by Merck. Novo Nordisk published the most (6) in its #MeetTheHERO 2015 campaign. 0 1 2 3 4 5 6 7 0 200 400 600 800 1000 1200 LGBT Pride Month(Eli… NO DATA(Boehringer… #MentalWellnessMonth… NO DATA(McKesson… World Leprosy… NO DATA(Genentech) #BeWell125(Merck) NO DATA(Bayer(US)) #MeetTheHERO… NO DATA(Medtronic… Number of Posts Engagement Score Engagement Score Number of Posts Campaign Comparison
  19. 19. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  20. 20. Analysis of Pfizer Facebook Page Oct 01, 2015 - Dec 31, 2015
  21. 21. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY 194,107 42,843 28.32% Worldwide Pfizer
  22. 22. Engagement Score 175 Total Posts 255 Total Likes 26,401 Total Comments 549 Total Shares 4,425 BRAND POSTS Brand Overview
  23. 23. 0K 50K 100K 150K 200K 250K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 194,107 New Fans 42,843
  24. 24. Engagement 0 250 500 750 1,000 1,250 Pfizer had an average engagement score of 175 and a highest of 996.
  25. 25. Community Analysis Pfizer fans are largely from United States followed by Egypt. Distribution of Fans 0K 10K 20K 30K 40K 50K 60K 70K United States Egypt India Brazil Pakistan Mexico Philippines Turkey Algeria
  26. 26. 0 1 2 3 4 5 6 7 8 9 10 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency Pfizer 44 Pfizer Photo Archives 26 PFEScience 26 disease 25 patients 25
  27. 27. 0% 100% Brand Participation Brand Non Participation 45% 8% 47% Posititve Negative Neutral Brand Posts - Engagement Pfizer responded to 0 conversations generated by the 255 Posts they published. Pfizer receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  28. 28. Most Engaging Brand Posts 16-NOV-15, MON 11:30AM We’ve donated #500milliondoses of antibiotics to help end #trachoma, the leading infectious cause of .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 9,441 200 1,059 Positive 16-NOV-15, MON 11:40AM Pfizer has joined forces with over 100 partners to help put an end to trachoma, the leading infectio .. 05-NOV-15, THU 8:26AM We’ve listened and we’re acting. In response to the challenges patients face paying out-of-pocket co .. ENGMT . LIKES COMMENTSSHARESSENTIMENT 999 2,605 70 713 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 714 224 4 153 Positive NO IMAGE NO IMAGE
  29. 29. Brand Posts - Analysis Brand Post Types Days of the week 0 20 40 60 80 100 120 0 50 100 150 200 250 300 Links Photos Videos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 10 20 30 40 50 60 0 100 200 300 400 500 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  30. 30. Most of Pfizer posts were around 'Others', and posts around 'Corporate Social Responsibility' received the highest engagement. Content Intel 0 10 20 30 40 50 60 0 100 200 300 400 500 600 700 Patient Stories Brand News Product/Offering Photos Others Event R&D Contest Question to fans Corporate Social… Facebook App New Drug Discovery Number of Posts Engagement Score Engagement Score Number of Posts
  31. 31. In Pfizer Posts about Pharma & Health, News posts received the highest engagement. In Pfizer Posts about General Happenings, the category Current Affairs received the highest engagement. Content Intel About Pharma & Health About General Happenings 0 20 40 60 80 0 50 100 150 200 Healthcare Advice/Awareness Fact Others Event Question to fans News Number of Posts Engagement Score Engagement Score Number of Posts 0 1 2 3 4 0 50 100 150 On Social Media On Sports Others Entertainment Question to fans Festival/Greetings Current Affairs Number of Posts Engagement Score Engagement Score Number of Posts
  32. 32. Campaign Intel Oct 01, 2015 - Dec 31, 2015 0 2 4 6 8 0 20 40 60 80 #MentalWellnessMont h #NewYear 2016 #Clinicaltrials Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 0 100 200 300 #MentalWellnessMont h #NewYear 2016 #Clinicaltrials Number of Posts Engagement Score Engagement Score Number of Posts
  33. 33. Analysis of Novo Nordisk Facebook Page Oct 01, 2015 - Dec 31, 2015
  34. 34. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 461,144 160,628 53.45% Worldwide Mostly Older, Female and Attached. Novo Nordisk
  35. 35. Engagement Score Total Fan Posts 601 393 Total Posts Brand Response Rate 42 1.78% Total Likes Avg. Reply Time 59,173 3 days, 3 hrs, 27 mins Total Comments General Sentiment 415 Positive Total Shares 3,720 BRAND POSTS FAN POSTS Brand Overview
  36. 36. 0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 461,144 New Fans 160,628
  37. 37. Engagement 0 250 500 750 1,000 1,250 Novo Nordisk had an average engagement score of 601 and a highest of 1000.
  38. 38. Community Analysis Novo Nordisk fans are mostly Older, Female and Attached. Novo Nordisk fans are largely from Algeria followed by Pakistan. Fan Demographics Distribution of Fans 39% 61% male female 0% 10% 20% 30% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 20K 40K 60K 80K 100K 120K Algeria Pakistan Egypt Indonesia India Peru Brazil Denmark United States Japan
  39. 39. 0 1 1 2 2 3 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency Novo Nordisk 14 diabetes 10 World Diabetes Day 2015 10 comments section 5 photo album 5
  40. 40. 19% 81% Brand Participation Brand Non Participation 53% 7% 40% Posititve Negative Neutral Brand Posts - Engagement Novo Nordisk responded to 8 conversations generated by the 42 Posts they published. Novo Nordisk receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  41. 41. Most Engaging Brand Posts 10-DEC-15, THU 12:00PM Today we announced a partnership with IBM - our aim to improve the lives of people with diabetes by .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 28,755 39 147 Positive 12-OCT-15, MON 11:39AM We're proud to share the news that our CEO Lars Rebien Sørensen has today been announced as the No. .. 03-DEC-15, THU 3:27PM See how we create value by having a patient centred business approach in the new issue of our TBL Qu .. ENGMT . LIKES COMMENTSSHARESSENTIMENT 997 2,179 89 1,180 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 967 7,989 9 22 Neutral NO IMAGE NO IMAGE NO IMAGE
  42. 42. Brand Posts - Analysis Brand Post Types Days of the week 0 5 10 15 20 0 100 200 300 400 500 600 700 Links Videos Photos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 10 12 0 200 400 600 800 1,000 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  43. 43. Top Keywords Used Frequency Novo Nordisk 355 diabetes 87 5 years 79 Harvard Business Review 78 stigma 50 User Posts 0 10 20 30 40 50 60 70 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  44. 44. Novo Nordisk responded to 7 conversations generated by the 393 Posts fans published. Novo Nordisk appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 2% 98% Brand Participation Brand Non Participation 55% 14% 31% Posititve Negative Neutral
  45. 45. Campaign Intel Oct 01, 2015 - Dec 31, 2015 0 2 4 6 8 10 12 14 16 18 20 0 100 200 300 400 500 600 700 #MeetTheHERO 2015 World Diabetes Day Changing Diabetes® in Children programme Number of Posts Engagement Score Engagement Score Number of Posts
  46. 46. Analysis of Novartis Facebook Page Oct 01, 2015 - Dec 31, 2015
  47. 47. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 120,703 13,767 12.87% Worldwide Mostly Young, Male and Attached. Novartis
  48. 48. Engagement Score 672 Total Posts 73 Total Likes 52,650 Total Comments 670 Total Shares 3,466 BRAND POSTS Brand Overview
  49. 49. 100K 105K 110K 115K 120K 125K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 120,703 New Fans 13,767
  50. 50. Engagement 0 250 500 750 1,000 1,250 Novartis had an average engagement score of 672 and a highest of 1000.
  51. 51. Community Analysis Novartis fans are mostly Young, Male and Attached. Novartis fans are largely from Egypt followed by India. Fan Demographics Distribution of Fans 0% 20% 40% 60% 80% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% Single In a Relationship Engaged Married 0K 5K 10K 15K 20K Egypt India Brazil United States Pakistan Italy Kenya Portugal Turkey Norway
  52. 52. 0 1 1 2 2 3 3 4 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency disease 16 medicine 11 Novartis Access 10 health 10 patients 10
  53. 53. 0% 100% Brand Participation Brand Non Participation 55% 9% 36% Posititve Negative Neutral Brand Posts - Engagement Novartis responded to 0 conversations generated by the 73 Posts they published. Novartis receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  54. 54. Most Engaging Brand Posts 18-DEC-15, FRI 12:19PM Providing affordable access to medicines starts with great partnerships. That’s why we’re grateful t .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 9,613 23 49 Positive 29-OCT-15, THU 1:23PM “We want to empower the whole community to reduce the burden of hypertension, and improve the health .. 16-DEC-15, WED 12:11PM On December 1, the Novartis Foundation, FHI 360 and other global health experts convened in London t .. ENGMT . LIKES COMMENTSSHARESSENTIMENT 999 6,332 20 85 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 997 6,196 8 28 Positive NO IMAGE NO IMAGE NO IMAGE
  55. 55. Brand Posts - Analysis Brand Post Types Days of the week 0 5 10 15 20 25 30 35 40 0 200 400 600 800 1,000 Videos Links Photos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 0 200 400 600 800 1,000 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  56. 56. Most of Novartis posts were around 'Brand News', and posts around 'Event' received the highest engagement. Content Intel 0 2 4 6 8 10 12 14 16 18 0 100 200 300 400 500 600 700 800 900 1000 Patient Stories Brand News Product/Offering Photos Others Event R&D Contest Question to fans Corporate Social… Facebook App New Drug Discovery Number of Posts Engagement Score Engagement Score Number of Posts
  57. 57. In Novartis Posts about Pharma & Health, News posts received the highest engagement. In Novartis Posts about General Happenings, the category Festival/Greetings received the highest engagement. Content Intel About Pharma & Health About General Happenings 0 2 4 6 0 200 400 600 800 1000 Healthcare Advice/Awareness Fact Others Event Question to fans News Number of Posts Engagement Score Engagement Score Number of Posts 0 1 2 0 200 400 600 800 On Social Media On Sports Others Entertainment Question to fans Festival/Greetings Current Affairs Number of Posts Engagement Score Engagement Score Number of Posts
  58. 58. Campaign Intel Oct 01, 2015 - Dec 31, 2015 0 2 4 6 8 10 12 14 0 100 200 300 400 500 600 700 World Leprosy Day #MelanomaJustGotPersonal #BeautifulMedicine Number of Posts Engagement Score Engagement Score Number of Posts
  59. 59. Analysis of Genentech Facebook Page Oct 01, 2015 - Dec 31, 2015
  60. 60. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY 12,109 2,216 22.40% United States Genentech
  61. 61. Engagement Score 1,000 Total Posts 41 Total Likes 44,093 Total Comments 1,532 Total Shares 10,277 BRAND POSTS Brand Overview
  62. 62. 0K 2K 4K 6K 8K 10K 12K 14K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 12,109 New Fans 2,216
  63. 63. Engagement 0 250 500 750 1,000 1,250 Genentech had an average engagement score of 1000 and a highest of 1000.
  64. 64. Community Analysis Genentech fans are largely from United States followed by India. Distribution of Fans 0K 1K 2K 3K 4K 5K 6K 7K 8K 9K 10K United States India Italy United Kingdom Brazil Mexico Egypt Canada Pakistan
  65. 65. 0 1 1 2 2 3 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency people 14 disease 7 multiple sclerosis 4 Metastatic Breast Cancer 4 relapses 3
  66. 66. 12% 88% Brand Participation Brand Non Participation 82% 8% 10% Posititve Negative Neutral Brand Posts - Engagement Genentech responded to 5 conversations generated by the 41 Posts they published. Genentech receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  67. 67. Most Engaging Brand Posts 10-DEC-15, THU 10:56AM “Every individual needs our help, and I want to have better medicines and better predictors of benef .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 1,824 28 188 Positive 09-DEC-15, WED 3:01PM “I knew going in the outcome was uncertain, but looking back I’m glad I participated,” Carla says ab .. 04-DEC-15, FRI 3:00PM While today's treatments may be effective at removing blood cancer from the body, cancer cells can l .. ENGMT . LIKES COMMENTSSHARESSENTIMENT 1,000 763 13 86 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 647 10 179 Positive NO IMAGE NO IMAGE NO IMAGE
  68. 68. Brand Posts - Analysis Brand Post Types Days of the week 0 5 10 15 20 25 30 35 0 200 400 600 800 1,000 1,200 Links Videos Photos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 10 12 0 200 400 600 800 1,000 1,200 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  69. 69. Analysis of Boehringer Ingelheim Facebook Page Oct 01, 2015 - Dec 31, 2015
  70. 70. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY 11,771 3,749 46.73% United States Boehringer Ingelheim
  71. 71. Engagement Score Total Fan Posts 998 27 Total Posts General Sentiment 108 Neutral Total Likes 36,078 Total Comments 1,325 Total Shares 6,820 BRAND POSTS FAN POSTS Brand Overview
  72. 72. 0K 2K 4K 6K 8K 10K 12K 14K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 11,771 New Fans 3,749
  73. 73. Engagement 0 250 500 750 1,000 1,250 Boehringer Ingelheim had an average engagement score of 998 and a highest of 1000.
  74. 74. Community Analysis Boehringer Ingelheim fans are largely from United States followed by Philippines. Distribution of Fans 0K 2K 4K 6K 8K 10K 12K 14K United States Philippines Egypt Pakistan Bangladesh Afghanistan Mexico Germany China
  75. 75. 0 1 1 2 2 3 3 4 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency idiopathic pulmonary fibrosis 17 patients 17 communities 12 BI Cares Foundation 11 diabetes tipo 2 10
  76. 76. 5% 95% Brand Participation Brand Non Participation 49% 4% 47% Posititve Negative Neutral Brand Posts - Engagement Boehringer Ingelheim responded to 5 conversations generated by the 108 Posts they published. Boehringer Ingelheim receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  77. 77. Most Engaging Brand Posts 17-DEC-15, THU 1:00PM Varios factores pueden atribuir a la diabetes tipo 2, como el sobrepeso, historial familiar, edad y .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 18,747 286 2,201 Positive 02-DEC-15, WED 1:00PM Una vez al año debes hacerte la prueba del colesterol, así como también un examen dental y visual. V .. 19-NOV-15, THU 1:00PM Brindando por tu salud. Sigue estos Consejos Saludables y Cuida Tu Don de La Salud: https://www.cuid .. ENGMT . LIKES COMMENTSSHARESSENTIMENT 1,000 2,557 78 876 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 1,000 1,944 62 656 Neutral NO IMAGE NO IMAGE NO IMAGE
  78. 78. Brand Posts - Analysis Brand Post Types Days of the week 0 10 20 30 40 50 60 70 80 0 200 400 600 800 1,000 1,200 Photos Plain Text Videos Links Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 25 0 200 400 600 800 1,000 1,200 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  79. 79. Top Keywords Used Frequency Boehringer Ingelheim 14 rebate 3 upcoming months 2 mastitis 2 Boehringer IngelheimGruno 2 User Posts 0 1 1 2 2 3 3 4 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  80. 80. Boehringer Ingelheim responded to 0 conversations generated by the 27 Posts fans published. Boehringer Ingelheim appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 0% 100% Brand Participation Brand Non Participation 33% 8% 59% Posititve Negative Neutral
  81. 81. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  82. 82. Thanks! Please contact us at NotJustNumbers@unmetric.com for more information.

×