Comparison of
Pharmaceutical
Companies on
Facebook in Q3-2015
Jul 01, 2015 – Sept 30, 2015

Top Pharmaceutical Companies on Facebook Q3-2015
In this report we looked at the top 11
pharmaceutical companies on Facebook.
Read on to find out how brands like Bayer,
Novartis, Novo Nordisk and Pfizer
performed.

Key Findings
• Among the 11 pharmaceutical companies, Genentech was engaging best with their Fans.
• With a growth rate of 11%, Genentech enjoyed the highest Fan Growth Rate among the 11
companies.
• Among the 11 pharmaceutical companies, on an average, 25% of content posted by brands
was “brand related”.
• 1,092 new Posts were written across these 11 ‘brand walls’. That’s an average of 1.1 Posts per
day - per wall!
• Many companies have a significant minority of fans from countries like Egypt and Bangladesh,
suggesting that these are fake fans.

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Fans
Bayer had the largest fan base of 1,258,352 while Genentech showed the highest fan growth of
11.20%.
Comparison
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K
Growth%
Number of Fans
Medtronic Eli Lilly and Company Boehringer Ingelheim
Bayer Pfizer McKesson Corporation
Novartis Genentech Merck
AstraZeneca US Community Connections Novo Nordisk

Fans - Geography
Comparison
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Novartis Medtronic Novo
Nordisk
Pfizer Merck Bayer Boehringer
Ingelheim
AstraZeneca
US
Community
Connections
Genentech McKesson
Corporation
Eli Lilly and
Company
Egypt United States Countries < 2% Pakistan Indonesia Peru Other Countries Algeria Bangladesh India

Conversations
Genentech had the highest PTAT of 9.38% as a percentage of its average number of Fans during
this time period.
Comparison
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Eli Lilly and Company Medtronic
Boehringer Ingelheim Bayer
Pfizer McKesson Corporation

Engagement - Posts
Pfizer published the greatest number of posts (202). Genentech had the highest average
engagement, with a score of 1,000.
Comparison
0 50 100 150 200 250
0 200 400 600 800 1000 1200
Medtronic
Eli Lilly and…
Boehringer…
Bayer
Pfizer
McKesson…
Novartis
Genentech
Merck
AstraZeneca…
Novo Nordisk
Number of Posts
Engagement Score
Engagement Score Number of Posts

Engagement Breakdown
0 10000 20000 30000 40000 50000 60000 70000
Eli Lilly and Company
Medtronic
Boehringer Ingelheim
Bayer
Pfizer
Novartis
McKesson Corporation
Genentech
Merck
AstraZeneca US Community Connections
Novo Nordisk
Likes Comments Shares
Boehringer Ingelheim received the most number of Likes (63,501), Bayer got the most number of
Comments (877) and Bayer had the most number of Shares (5,315).
Comparison

Most Engaging Brand Posts
Comparison
Boehringer Ingelheim
Wed, Sep 30 at 2:34 PM EDT
IPF is a rare disease and information available about
IPF can be confusing.
If you are living with ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 18,926 76 359 Positive
Boehringer Ingelheim
Mon, Sep 7 at 12:00 PM EDT
Did you know almost two thirds of #LungCancer
patients identify daily life challenges as more signi ..
Genentech
Thu, Sep 3 at 12:17 PM EDT
Did you know there are more than 1 million people
living with blood cancer? For #BloodCancerAwarenes
..
Engagement
Score
Likes Comments Shares Sentiment
1,000 30,994 159 397 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 3,082 40 389 Positive

Most Engaging Brand Posts
Comparison
Genentech
Wed, Jul 29 at 12:43 PM EDT
Over the past three decades, more people have been
diagnosed with skin cancer than all other cancers ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 3,432 203 1,755 Positive
McKesson Corporation
Tue, Sep 29 at 1:40 PM EDT
Open House in Clear Lake, IA – October 7th, 2015
Register for the event here: http://on.fb.me/1PLQL ..
Novo Nordisk
Thu, Sep 17 at 4:54 AM EDT
What will the world’s state leaders talk about next
week when they meet in New York for the United N ..
Engagement
Score
Likes Comments Shares Sentiment
998 292 31 74
Uncategori
zed
Engagement
Score
Likes Comments Shares Sentiment
998 13,687 113 33 Positive

Fan Posts
0 20 40 60 80 100 120 140
Medtronic
Eli Lilly and Company
Boehringer Ingelheim
Bayer
Pfizer
McKesson Corporation
Novartis
Genentech
Merck
AstraZeneca US Community Connections
Novo Nordisk
Number of Fan Posts
Novo Nordisk's Facebook Page saw the highest number of Fan posts (132).
Comparison

Sentiment Analysis
Bayer received the highest percentage of Positive Sentiment (17.00%).
Comparison
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Boehringer Ingelheim
Bayer
Novo Nordisk
Negative Neutral Positive

Brand Responses
Boehringer Ingelheim responded to the highest percentage of Fan posts (11.00%).
Comparison
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
0 500 1000 1500 2000 2500 3000 3500
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Boehringer Ingelheim Bayer Novo Nordisk

Share Of Voice – Volume of Posts
Pfizer published the most with 202 posts, among the brands in "Group 2" Group.
Comparison
4%
8%
27%
3%16%
11%
10%
5%
7%
3%
6%
Novo Nordisk Merck Pfizer
Genentech Boehringer Ingelheim Bayer
Eli Lilly and Company AstraZeneca US Community Connections Novartis
Medtronic McKesson Corporation

Share Of Voice – Likes
Boehringer Ingelheim received the largest volume of Likes (63,501), among the brands in "Group
2" Group.
Comparison
12%
2%
8%
3%
31%
31%
2%
1%
4%
1%
5%
Novo Nordisk Merck Pfizer
Genentech Boehringer Ingelheim Bayer
Eli Lilly and Company AstraZeneca US Community Connections Novartis
Medtronic McKesson Corporation

Share Of Voice – Comments
Bayer received the largest volume of Comments (877), among the brands in "Group 2" Group.
Comparison
8%
6%
8%
9%
12%
30%
4%
1%
8%
3%
11%
Novo Nordisk Merck Pfizer
Genentech Boehringer Ingelheim Bayer
Eli Lilly and Company AstraZeneca US Community Connections Novartis
Medtronic McKesson Corporation

Share Of Voice – Shares
Bayer received the largest volume of Shares (5,315), among the brands in "Group 2" Group.
Comparison
5%
5%
16%
13%
11%
30%
4%
1% 9%
2%
4%
Novo Nordisk Merck Pfizer
Genentech Boehringer Ingelheim Bayer
Eli Lilly and Company AstraZeneca US Community Connections Novartis
Medtronic McKesson Corporation

Campaign Comparison
0 2 4 6 8 10 12 14
0 200 400 600 800 1000 1200
NO DATA(Medtronic)
LGBT Pride Month(Eli…
NO DATA(Boehringer…
#WorldCancerDay(Bay…
#ECC2015(Pfizer)
NO DATA(McKesson…
#BeautifulMedicine(No…
NO DATA(Genentech)
#ICAAC 2015(Merck)
NO DATA(AstraZeneca…
#MeetTheHERO…
Number of Posts
Engagement Score
Engagement Score Number of Posts
During this time period, LGBT Pride Month was the most engaging run by Eli Lilly and Company.
Novartis published the most (12) in its #BeautifulMedicine campaign.
Comparison

Analysis of Bayer Facebook
Page
Jul 01, 2015 - Sep 30, 2015

Brand Overview
Bayer
Fans 1,258,352
New Fans 90,786
Fan Growth 7.78%
Country Germany
Demographics Mostly Older, Female and Attached.
Bayer has 90,786 new Likes and an audience base of 1,258,352 fans who are mostly Older, Female
and Attached.
Bayer

Brand Overview
Posts
Brand User
Engagement Score 182 Total Fan Posts 102
Total Posts 82 Brand Response Rate 0.98%
Total Likes 63,455 Average Reply Time 5 hrs, 33 mins
Total Comments 877 General Sentiment Neutral
Total Shares 5,315
Bayer had 82 new Posts, and their most recent campaign is #WorldCancerDay.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign
Bayer's Perspective
on Innovation 2014
Least Engaging Content Type NO DATA Most Recent Campaign #WorldCancerDay
Most Prolific Content Type NO DATA
Bayer

Fan Growth
1,120,000
1,140,000
1,160,000
1,180,000
1,200,000
1,220,000
1,240,000
1,260,000
1,280,000
1-Jul 8-Jul 15-
Jul
22-
Jul
29-
Jul
5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Bayer had a growth rate of 7.78% between Jul 01, 2015 and Sep 30, 2015.
Total Fans 1,258,352
New Fans 90,786
Bayer

Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep
Bayer had an engagement of 182 and the highest engagement was 949.
Bayer

Community Analysis
Bayer fans are mostly Older, Female and Attached. Bayer fans are largely from Brazil followed by Egypt.
Fan Demographics Distribution of Fans
Bayer
29%
71%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K
Brazil
Egypt
India
Mexico
Philippines
Argentina
Peru
Colombia
Germany

0
1
2
3
4
5 Bayer posted a total of 82 Posts between
Jul 01, 2015 and Sep 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
world 18
more 17
Bayer 14
disease 11
scientists 10
Bayer

1%
99%
Brand Participation Brand Non Participation
69%
7%
24%
Posititve Negative Neutral
Brand Posts - Engagement
Bayer responded to 1 conversations generated by the
82 Posts they published.
Bayer receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment on Brand Posts
Bayer

Most Engaging Brand Posts
Bayer
Mon, Jul 20 at 9:14 AM EDT
Stop having a boring life!
Did you ever wonder what would happen in your
everyday life if you add mo ..
Engagement
Score
Likes Comments Shares Sentiment
949 15,745 142 504 Positive
Wed, Aug 5 at 9:02 AM EDT
Stop having a boring life!
Did you ever wonder what would happen in your
everyday life if you add m ..
Fri, Jul 3 at 9:30 AM EDT
Stop having a boring life!
Did you ever wonder what would happen in your
everyday life if you add mo ..
Engagement
Score
Likes Comments Shares Sentiment
923 9,810 176 816 Positive
Engagement
Score
Likes Comments Shares Sentiment
913 8,111 142 866 Positive

0 20 40 60 80
0 100 200 300 400 500 600
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Bayer posts were Photos, and posts with
Videos received the highest engagement.
Most of Bayer posts were published on Tuesday and
posts on Monday received the highest engagement.
Brand Post Types Days of the Week
Bayer

0
2
4
6
8
10
12
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Positive Neutral Negative Users posted a total of 102 Posts between
Jul 01, 2015 and Sep 30, 2015 on Bayer's
wall.
User Posts
Top keywords used in
the Posts
Frequency
Seeds 9
Bayer CropScience 9
services:Bayer 8
biological crop
protection
8
vegetable growers 8
Bayer

1%
99%
Brand Participation Brand Non Participation
17%
2%
81%
Posititve Negative Neutral
User Posts - Engagement
Bayer responded to 1 conversations generated by the
102 Posts fans published.
Bayer appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Bayer

Analysis of Pfizer Facebook
Page
Jul 01, 2015 - Sep 30, 2015

Brand Overview
Pfizer
Fans 151,193
New Fans 7,259
Fan Growth 5.04%
Country Worldwide
Demographics Not Available
Pfizer has 7,259 new Likes and an audience base of 151,193 fans.
Pfizer

Brand Overview
Posts
Brand User
Engagement Score 154 Total Fan Posts 0
Total Posts 202 Brand Response Rate 0%
Total Likes 17,169 Average Reply Time 0 sec
Total Comments 218 General Sentiment
NO User Post For
TimePeriod
Total Shares 2,785
Pfizer had 202 new Posts, and their most recent campaign is #ECC2015.
Content & Campaigns
Most Engaging Content Type Brand News Most Engaging Campaign #PsAM15
Least Engaging Content Type Event Most Recent Campaign #ECC2015
Most Prolific Content Type Brand News
Pfizer

Fan Growth
140,000
142,000
144,000
146,000
148,000
150,000
152,000
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Pfizer had a growth rate of 5.04% between Jul 01, 2015 and Sep 30, 2015.
Total Fans 151,193
New Fans 7,259
Pfizer

Engagement
0
100
200
300
400
500
600
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep
Pfizer had an engagement of 154 and the highest engagement was 499.
Pfizer

Community Analysis
Unmetric could not retrieve Demographic Profile Data
for this brand.
Pfizer fans are largely from Egypt followed by United
States.
Fan Demographics Distribution of Fans
Pfizer
0%
Unknown
0% 50% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 5K 10K 15K 20K 25K 30K
Egypt
United States
India
Brazil
Pakistan
Mexico
Philippines
Turkey
Algeria
Georgia

0
1
2
3
4
5
6
7
8 Pfizer posted a total of 202 Posts between
Jul 01, 2015 and Sep 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Pfizer 50
people 28
patients 23
vaccines 17
health 16
Pfizer

0%
100%
Brand Participation Brand Non Participation
40%
9%
51%
Posititve Negative Neutral
Brand Posts - Engagement
Pfizer responded to 0 conversations generated by the
202 Posts they published.
Pfizer receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment on Brand Posts
Pfizer

Most Engaging Brand Posts
Pfizer
Tue, Jul 21 at 2:00 PM EDT
“The continued commitment by Pfizer has really
helped us in our path to find a cure.” – Tracy Mumfor
..
Engagement
Score
Likes Comments Shares Sentiment
920 1,817 15 151 Positive
Thu, Sep 10 at 12:21 PM EDT
Duchenne Muscular Dystrophy (DMD) is a rare form
of muscular dystrophy that leads to progressively w ..
Thu, Sep 3 at 9:08 AM EDT
Hospira is now part of Pfizer! Learn more
http://on.pfizer.com/1OcdaRY
Engagement
Score
Likes Comments Shares Sentiment
895 370 27 260 Positive
Engagement
Score
Likes Comments Shares Sentiment
887 457 11 249 Positive

0 20 40 60 80 100
0 50 100 150 200 250
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50
0 50 100 150 200 250
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Pfizer posts were Links, and posts with Videos
received the highest engagement.
Most of Pfizer posts were published on Thursday and
posts on Thursday received the highest engagement.
Brand Post Types Days of the Week
Pfizer

Content Intel
0 5 10 15 20 25 30 35
0 50 100 150 200 250 300 350 400
Patient Stories
Brand News
Product/Offering
Photos
Others
Event
R&D
Contest
Question to fans
Corporate Social…
Facebook App
New Drug Discovery
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Pfizer posts were around 'Brand News', and posts around 'Brand News' received the
highest engagement.
Pfizer

0 20 40 60 80
0 50 100 150 200
Healthcare…
Fact
Others
Event
Question to fans
News
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 100 200 300 400
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greeti…
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In Pfizer Posts about Pharma & Health, Question to
fans posts received the highest engagement.
In Pfizer Posts about General Happenings, the category
Current Affairs received the highest engagement.
About Pharma & Health About General Happenings
Pfizer

0 1 2 3 4
0 50 100 150 200
#ECC2015
#HealthyAgingMont
h
#SickleCellAwareness
Month
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 50 100 150 200
#ECC2015
#HealthyAgingMont
h
#SickleCellAwareness
Month
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Jul 01, 2015 and Sep 30, 2015,
#HealthyAgingMonth was the most engaging campaign
run by Pfizer.
Overall, #HealthyAgingMonth engaged the best out of
the recent 3 campaigns run by Pfizer.
Jul 01, 2015 - Sep 30, 2015 Entire Campaign
Pfizer

Analysis of Boehringer
Ingelheim Facebook Page
Jul 01, 2015 - Sep 30, 2015

Brand Overview
Boehringer Ingelheim
Fans 169,839
New Fans 8,609
Fan Growth 5.34%
Country Worldwide
Demographics Mostly Older, Female and Attached.
Boehringer Ingelheim has 8,609 new Likes and an audience base of 169,839 fans who are mostly
Older, Female and Attached.
Boehringer Ingelheim

Brand Overview
Posts
Brand User
Engagement Score 375 Total Fan Posts 100
Total Posts 120 Brand Response Rate 11.00%
Total Likes 63,501 Average Reply Time 1 day, 16 hrs, 40 mins
Total Comments 360 General Sentiment Neutral
Total Shares 1,900
Boehringer Ingelheim had 120 new Posts.
Boehringer Ingelheim

Fan Growth
156,000
158,000
160,000
162,000
164,000
166,000
168,000
170,000
172,000
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Boehringer Ingelheim had a growth rate of 5.34% between Jul 01, 2015 and Sep 30, 2015.
Total Fans 169,839
New Fans 8,609
Boehringer Ingelheim

Engagement
0
200
400
600
800
1,000
1,200
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep
Boehringer Ingelheim had an engagement of 375 and the highest engagement was 1000.
Boehringer Ingelheim

Community Analysis
Boehringer Ingelheim fans are mostly Older, Female
and Attached.
Boehringer Ingelheim fans are largely from Egypt
followed by Philippines.
Fan Demographics Distribution of Fans
Boehringer Ingelheim
43%
57%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 5K 10K 15K 20K 25K 30K
Egypt
Philippines
Pakistan
Turkey
Bangladesh
India
United States
Germany
Afghanistan
Bulgaria

0
1
2
3
4
5
6
7 Boehringer Ingelheim posted a total of 120
Posts between Jul 01, 2015 and Sep 30,
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Boehringer
Ingelheim
13
COPD 13
asthma 12
risk 11
patients 11
Boehringer Ingelheim

9%
91%
Brand Participation Brand Non Participation
35%
10%
55%
Posititve Negative Neutral
Brand Posts - Engagement
Boehringer Ingelheim responded to 11 conversations
generated by the 120 Posts they published.
Boehringer Ingelheim receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Boehringer Ingelheim

Most Engaging Brand Posts
Boehringer Ingelheim
Wed, Sep 30 at 2:34 PM EDT
IPF is a rare disease and information available about
IPF can be confusing.
If you are living with ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 18,926 76 359 Positive
Mon, Sep 7 at 12:00 PM EDT
Did you know almost two thirds of #LungCancer
patients identify daily life challenges as more signi ..
Sat, Sep 26 at 5:30 AM EDT
Learn more about how the distinctive sound of IPF
could help earlier diagnosis. Our IPF Sound Challe ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 30,994 159 397 Positive
Engagement
Score
Likes Comments Shares Sentiment
985 5,437 28 83
Uncategori
zed

0 20 40 60 80 100
0 200 400 600 800 1,000
Links
Videos
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 200 400 600 800
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Boehringer Ingelheim posts were Photos, and
posts with Links received the highest engagement.
Most of Boehringer Ingelheim posts were published on
Monday and posts on Monday received the highest
engagement.
Brand Post Types Days of the Week
Boehringer Ingelheim

0
5
10
15
20
25
30
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Positive Neutral Negative Users posted a total of 100 Posts between
Jul 01, 2015 and Sep 30, 2015 on
Boehringer Ingelheim's wall.
User Posts
Top keywords used in
the Posts
Frequency
Boehringer Ingelheim 76
homem bombinhas 24
Obrigado por 24
para os fracos eu 24
DPOC homem bomba 24
Boehringer Ingelheim

11%
89%
Brand Participation Brand Non Participation
16%
6%
78%
Posititve Negative Neutral
User Posts - Engagement
Boehringer Ingelheim responded to 11 conversations
generated by the 100 Posts fans published.
Boehringer Ingelheim appears to participate more
when Fan conversations have greater positive vibes
than negative.
Brand Responses Sentiment of User Posts
Boehringer Ingelheim

Analysis of Novo Nordisk
Facebook Page
Jul 01, 2015 - Sep 30, 2015

Brand Overview
Novo Nordisk
Fans 300,519
New Fans 27,275
Fan Growth 9.98%
Country Worldwide
Demographics Mostly Older, Female and Attached.
Novo Nordisk has 27,275 new Likes and an audience base of 300,519 fans who are mostly Older,
Female and Attached.
Novo Nordisk

Brand Overview
Posts
Brand User
Engagement Score 378 Total Fan Posts 132
Total Posts 31 Brand Response Rate 9.09%
Total Likes 24,854 Average Reply Time 2 days, 4 hrs, 11 mins
Total Comments 239 General Sentiment Neutral
Total Shares 819
Novo Nordisk had 31 new Posts, and their most recent campaign is #MeetTheHERO 2015.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign World Diabetes Day
Least Engaging Content Type NO DATA Most Recent Campaign
#MeetTheHERO
2015
Most Prolific Content Type NO DATA
Novo Nordisk

Fan Growth
255,000
260,000
265,000
270,000
275,000
280,000
285,000
290,000
295,000
300,000
305,000
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Novo Nordisk had a growth rate of 9.98% between Jul 01, 2015 and Sep 30, 2015.
Total Fans 300,519
New Fans 27,275
Novo Nordisk

Engagement
0
200
400
600
800
1,000
1,200
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep
Novo Nordisk had an engagement of 378 and the highest engagement was 998.
Novo Nordisk

Community Analysis
Novo Nordisk fans are mostly Older, Female and
Attached.
Novo Nordisk fans are largely from Pakistan followed
by Algeria.
Fan Demographics Distribution of Fans
Novo Nordisk
38%
63%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K
Pakistan
Algeria
Indonesia
India
Egypt
Peru
Denmark
Brazil
United States
Japan

0
1
2
3 Novo Nordisk posted a total of 31 Posts
between Jul 01, 2015 and Sep 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Novo Nordisk 10
type 1 diabetes 4
type 2 diabetes 3
Post Danmark
Rundt
2
motor sport racer 2
Novo Nordisk

6%
94%
Brand Participation Brand Non Participation
72%
12%
16%
Posititve Negative Neutral
Brand Posts - Engagement
Novo Nordisk responded to 2 conversations generated
by the 31 Posts they published.
Novo Nordisk receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Novo Nordisk

Most Engaging Brand Posts
Novo Nordisk
Thu, Sep 17 at 4:54 AM EDT
What will the world’s state leaders talk about next
week when they meet in New York for the United N ..
Engagement
Score
Likes Comments Shares Sentiment
998 13,687 113 33 Positive
Tue, Sep 15 at 4:01 AM EDT
Today we zoom in on the relationship between
growth and health, as we kick off the global
#GrowthAwa ..
Thu, Jul 9 at 7:41 AM EDT
Avez-vous un enfant ou connaissez-vous quelqu’un
avec un enfant avec le diabète type 1? Nous avons d ..
Engagement
Score
Likes Comments Shares Sentiment
721 2,620 9 36 Negative
Engagement
Score
Likes Comments Shares Sentiment
679 2,193 12 30 Positive

0 5 10 15 20 25
0 100 200 300 400 500
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800 1,000
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Novo Nordisk posts were Photos, and posts
with Photos received the highest engagement.
Most of Novo Nordisk posts were published on
Monday and posts on Thursday received the highest
engagement.
Brand Post Types Days of the Week
Novo Nordisk

0
5
10
15
20
25
30
35
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Positive Neutral Negative Users posted a total of 132 Posts between
Jul 01, 2015 and Sep 30, 2015 on Novo
Nordisk's wall.
User Posts
Top keywords used in
the Posts
Frequency
Novo Nordisk 99
Fantastisk vigtig timing 22
Tresiba 12
Ryzodeg 12
FDA approval 12
Novo Nordisk

9%
91%
Brand Participation Brand Non Participation
9%
0%
91%
Posititve Negative Neutral
User Posts - Engagement
Novo Nordisk responded to 12 conversations
generated by the 132 Posts fans published.
Novo Nordisk appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Novo Nordisk

Analysis of Novartis
Facebook Page
Jul 01, 2015 - Sep 30, 2015

Brand Overview
Novartis
Fans 106,851
New Fans 8,461
Fan Growth 8.60%
Country Worldwide
Demographics Not Available
Novartis has 8,461 new Likes and an audience base of 106,851 fans.
Novartis

Brand Overview
Posts
Brand User
Engagement Score 366 Total Fan Posts 0
Total Posts 53 Brand Response Rate 0%
Total Likes 7,461 Average Reply Time 0 sec
Total Comments 236 General Sentiment
NO User Post For
TimePeriod
Total Shares 1,620
Novartis had 53 new Posts, and their most recent campaign is #BeautifulMedicine.
Content & Campaigns
Most Engaging Content Type Brand News Most Engaging Campaign #NovartisCPD2015
Least Engaging Content Type R&D Most Recent Campaign #BeautifulMedicine
Most Prolific Content Type Others
Novartis

Fan Growth
94,000
96,000
98,000
100,000
102,000
104,000
106,000
108,000
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Novartis had a growth rate of 8.60% between Jul 01, 2015 and Sep 30, 2015.
Total Fans 106,851
New Fans 8,461
Novartis

Engagement
0
100
200
300
400
500
600
700
800
900
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep
Novartis had an engagement of 366 and the highest engagement was 805.
Novartis

Community Analysis
Unmetric could not retrieve Demographic Profile Data
for this brand.
Novartis fans are largely from Egypt followed by India.
Fan Demographics Distribution of Fans
Novartis
0%
Unknown
0% 50% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 5K 10K 15K 20K
Egypt
India
Brazil
United States
Pakistan
Italy
Portugal
Turkey
Mexico
Georgia

0
1
2
3
4 Novartis posted a total of 53 Posts
between Jul 01, 2015 and Sep 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Basel 12
Switzerland 12
disease 9
researchers 8
patients 8
Novartis

2%
98%
Brand Participation Brand Non Participation
57%
7%
36%
Posititve Negative Neutral
Brand Posts - Engagement
Novartis responded to 1 conversations generated by
the 53 Posts they published.
Novartis receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Novartis

Most Engaging Brand Posts
Novartis
Mon, Aug 24 at 12:52 PM EDT
We’re proud to be #9 on Fortune Magazine's “Change
the World” list, recognizing our work in creating ..
Engagement
Score
Likes Comments Shares Sentiment
852 737 22 111 Positive
Fri, Jul 3 at 5:24 AM EDT
Novartis Pharmaceuticals has just released ViaOpta
Nav, the first turn-by-turn navigation app for th ..
Fri, Aug 28 at 12:43 PM EDT
Our CEO Joseph Jimenez and Dr. Margaret Chan of
the World Health Organization (WHO) renew an
agreeme ..
Engagement
Score
Likes Comments Shares Sentiment
805 302 9 127 Positive
Engagement
Score
Likes Comments Shares Sentiment
672 380 9 72
Uncategori
zed

0 10 20 30 40
0 100 200 300 400 500
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 100 200 300 400 500
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Novartis posts were Photos, and posts with
Links received the highest engagement.
Most of Novartis posts were published on Tuesday and
posts on Monday received the highest engagement.
Brand Post Types Days of the Week
Novartis

Content Intel
0 5 10 15 20 25
0 100 200 300 400 500 600 700 800
Patient Stories
Brand News
Product/Offering
Photos
Others
Event
R&D
Contest
Question to fans
Corporate Social…
Facebook App
New Drug Discovery
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Novartis posts were around 'Others', and posts around 'Brand News' received the highest
engagement.
Novartis

0 1 2 3 4 5
0 200 400 600 800
Healthcare…
Fact
Others
Event
Question to fans
News
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1
0 1
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greeti…
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In Novartis Posts about Pharma & Health, Fact posts
received the highest engagement.
There were no Brand Posts about General Happenings
during this period.
About Pharma & Health About General Happenings
Novartis

0 5 10 15
0 200 400 600
#BeautifulMedicine
BioCamp 2015
World Sickle Cell Day
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600
#BeautifulMedicine
BioCamp 2015
World Sickle Cell Day
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Jul 01, 2015 and Sep 30, 2015, BioCamp 2015
was the most engaging campaign run by Novartis.
Overall, BioCamp 2015 engaged the best out of the
recent 3 campaigns run by Novartis.
Jul 01, 2015 - Sep 30, 2015 Entire Campaign
Novartis

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