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PRIVATE & CONFIDENTIAL DO NOT DISTRIBUTE
Questions - Research - Development
Questions:
• Why do energy drinks give people jitters, heart palpitations or even cardiac arrest?
• Is there a drink that provides cognitive boost rather than an elevated heart rate?
• Why do all energy drinks taste virtually the same?
Research:
• Jitters are caused by a physiological reaction to the ingredients that are in virtually all energy drinks. The body can react with the same symptoms as
an overdose. This is from the combination of caffeine with Guarana, Taurine, Niacin, Yohimbe, Ginseng and high amounts of Vitamin B.
• Caffeine is not the culprit. It’s what is mixed with caffeine that becomes the problem.
• Cognitive boost is simply not the objective of most ED’s. Interestingly, we have found most ED consumers would prefer a cognitive boost and do
without the physical overdose feeling.
• Virtually all ED’s taste the same because they’re all made with the same ingredients. It’s nearly impossible to mask the chemical like flavor.
Development: After multiple years of experimentation on various ingredients and flavor, Unique was formulated utilizing Reishi Mushroom. The
result is a sustainable feel good experience only found with UNIQUE. And it tastes AMAZING!
• Unique was created for the purpose of eliminating physiological overdose feeling while providing a cognitive feel good experience without a crash.
• An amazing clean palette, universally enjoyed flavor profile far and away from the typical energy drink taste.
• Finally an energy drink built with HEALTH in mind!
1
Unique is the culmination of research based on fundamental questions sparked by a health issue
Chris Cook, its founder experienced from consuming energy drinks.
The Caffeine/Energy Drink Consumer Market
77.74%
62.74%
57.02%
48.01%
31.75%
24.69%
16.60%
REGULAR TEA (IN BAGS OR PACKAGES)
GROUND OR WHOLE BEAN COFFEE
REGULAR COLA (NOT DIET)
ICED TEA (READY TO DRINK)
DIET OR SUGAR-FREE COLAS
COFFEE DRINKS (BOTTLED OR CANNED)
ENERGY DRINKS
The Caffeine/Energy Drink Consumer Market
0% 20%
40mm People
Source: Simmons panel data A18+(2014)
(HH)
40% 60% 80% 90%
AvgCaffeineConsumer
% Of American Household
Traditional Caffeine
Consumer Market:
The Energy Drink market is big at apx 40mm consumers, but limited by its reputation on health, lack of
innovation and narrowly focused marketing. Unique’s focus on health, Innovation and differentiated
marketing has it gaining loyalty from current energy drink consumers and traditional caffeine consumers.
3
195mm People
Energy Drink Consumer
Market:
The Unique Opportunity!
Source: Simmons panel data A18+ (2014). Drank in last month
Action Seekers Truth-Seekers!
5
Through our own research, we found both traditional caffeine and energy drink consumers are
looking for a better, healthier alternative.
• The traditional caffeine consumer (Truth Seeker) is seeking a non-coffee cold shelf option
that doesn’t make them feel overstimulated.
• The Energy Drink Consumer (Action Seeker) is looking for a safer, more enjoyable option.
Unique: Expanding the Energy Drink Category
Truth-Seekers: Who are they? You and me!
Market Size: >50 MM Adults
Lifestage: Top two segments of Young and Family
Social/Urbanicity: Urban, Suburban, Second city
Income producing assets: Above average +
Age: 18-49
Education: College graduate, graduate plus
Employment: Management & Professional
Corr. Prizm Sgmts: 4, 6, 8, 13, 18, 29
Source: Claritas Prizm segmentation 2016
Unique’s track record has been consistent with not only taking meaningful market share from the
current energy drink consumer defined as the ‘Action Seeker’. But also adding new consumers
(Truth Seekers) to the energy drink category. This is due to Unique being a premium, health
conscious and safe cold shelf option.
6
Truth-Seekers are Committed, Health-Conscious, Hard-Working, Strivers
Unique’s Go To Market Strategy
4 Phase Strategic Go To Market Strategy
Pathway to a National Household Brand
Nov 2013 – May 2015 March 2017 ~ December 2018
Build In Store Marketing
POS – POP - POI
R&D/In-House Testing
Case Study
Product & Packaging Refinement
Invest in Inventory
COMPLETED
Prove National Capability
Significant Distribution Expansion
Infrastructure – Human Capital
Significant Customer
Expansion/Acquisition
Incentives – Slotting – Street Teams
Inventory Expansion
Additional Sku’s
Significant Marketing Expansion
Expansive National Marketing
Campaign – Expanded Social Media
Phase 4
National Expansion/Scale
Proof of Concept
Build Self-Distribution
Infrastructure – Human Capital
Establish Customer Base
Sales team – Slotting - Street Teams
Establish Sales Track Record
Meaningful Velocity
COMPLETED
May 2015 – March 2017
Phase 2
Go to Market/Prove the Model
Prove Regional Capability
Outsource Distribution Regionally
Infrastructure – Human Capital
Significant Customer
Expansion/Acquisition
Incentives – Slotting – Street Teams
Inventory Expansion
Additional Sku’s
Moderate Marketing Expansion
In-Store – Social Media – Selective
Events – Paid Marketing
Phase 3
Regional Expansion/Scale
IN PROCESS
8
Phase 1
Research and Development
Phase 1: R&D – Kaizen
Kaizen: Japanese word meaning “Change for Better”
Unique was created through a process of deconstructing what exists and rebuilding it in a better way!
(改善)
Strength in Differentiation
Through proprietary ingredients, distinct brand and logo; Unique is changing what the world
understands energy drinks to be!
Reishi Mushroom
• Life extending properties
• Brain neuron stimulant (mental focus)
• Seeks and destroys cancer cells
• Prevents development of new fat cells
• Boosts immune system
• Reduces stress and so much more!
Green Tea Extract
• Antioxidants and nutrients
• Lowers LDL (bad) cholesterol
• Increases fat burning
• Boosts metabolic rate
B-Vitamins
• Increases energy production
• Helps regulate nervous system
• Maintains healthy digestive system
Caffeine
• Appropriately dosed, no jitters, no crash
• Boosts memory
• Improves concentration
No toxic ingredients!
Unique Flavor
• Proprietary real fruit blend with differentiated taste
• No bitter aftertaste
• Leaves palate clean and refreshed
Distinct Brand and Logo
• Wide appeal of name and brand logo
• Significant differentiation in design
• Logo conveys premium brand
10
Coming Soon: Unique
Lemonade…
12oz Slim
8oz Sugar Free
8oz 4 Packs
Unique Product Lineup
Unique is offered in Cane Sugar and Sugar Free singles (case of 24), 4-Packs (case of 6), and 12oz
Slim (case 12)
8oz Cane Sugar
11
Phase 2: Go to Market/Prove the Model
WA
OR
CA
MT
ID
NV
AZ
UT
WY
CO
NM
TX
OK
KS
NE
SD
ND
MN
IA
MO
AR
LA
MS
AL
GA
FL
SC
TN
NC
IL
WI
MI
OH
IN
KY
WV VA
PA
NY
ME
VT
NH
NJ
DE
MD
Washington D.C.
MA
CT
RI
AK
HI
Colorado: Self-Dist
~100 C&G Locations
NorCal: Self-Dist
~80 C&G Locations
LA & OC: Self-Dist
~350 C&G Locations
San Diego: Self-Dist
~70 C&G Locations
Peninsula Bottling: WA
~50 C&G Locations
Phase 1 & 2 Implementation
Unique invested in a self-distribution model within select geographies and partnered with one
distributor to build a meaningful track record
*Successfully Implemented
13
The Unique Brand Outsells*
21 of 30 Monster SKUs
est 2002
11 of 19 Red Bull SKUs
est 1987
27 of 35 Rockstar SKUs
est 2001
9 of 10 Nos SKUs
est 2005
3 of 4 Full Throttle SKUs
est 2004
6 of 6 Amp SKUs
est 2001
6 of 6 Venom SKUs
est 2002
7 of 7 Redline SKUs
est 1993
6 of 6 Xyience SKUs
est 2006
*May 2017
8oz Sales: 1st Year
Unique has consistently experienced immediate reception in various geographies
In less than 1 year, the Unique Brand outsells 9 other
ED brands, which have been in distribution
for over 11+ years.
These brands include 26 individual SKUs
vs Unique - 2 SKUs.
*April 2017
Unique Regular 8oz ranks 38th out of 136 ED SKUs in
total dollar volume*.
Outperforming 23 Rockstar, 19 Monster Energy and
and 12 Red Bull SKUs.
*April 2017
2017 data provided by Unique’s largest C&G client > 300 stores
8oz Sales Metrics: 1st Year
Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17
Trailing 12
Mo
000086610800010 8oz Cane Sugar
Dollar Sales
Total Dollar Sales 4,659.41 8,680.05 8,605.44 8,799.21 9,409.71 10,389.61 11,520.05 8,815.69 6,426.69 9,302.52 9,244.63 7,713.60 6,173.64 105,080.84
CAGR Monthly CAGR
MoM% 86.29% -0.86% 2.25% 6.94% 10.41% 10.88% -23.48% -27.10% 44.75% -0.62% -16.56% -19.96% 32.50% 2.71%
Market Share ($) - Excl Big 3 4.42% 7.03% 6.72% 7.38% 8.08% 8.86% 9.84% 8.12% 6.15% 5.94% 5.86% 4.75% 3.97% 6.71%
Market Share ($) 0.29% 0.48% 0.47% 0.51% 0.55% 0.66% 0.76% 0.61% 0.45% 0.51% 0.52% 0.43% 0.34% 0.52%
Unit Sales
Total Unit Sales 1,799 3,485 3,456 3,535 3,779 4,879 5,504 3,604 2,581 4,200 4,306 3,562 2,826 45,717.00
CAGR Monthly CAGR
MoM% 93.72% -0.83% 2.29% 6.90% 29.11% 12.81% -34.52% -28.39% 62.73% 2.52% -17.28% -20.66% 57.09% 4.76%
Market Share (Units) - Excl Big 3 3.31% 5.95% 5.87% 6.49% 7.11% 8.63% 9.67% 7.07% 5.14% 5.63% 5.81% 4.67% 3.86% 6.19%
Market Share (Units) 0.23% 0.43% 0.43% 0.47% 0.51% 0.71% 0.83% 0.56% 0.40% 0.52% 0.55% 0.44% 0.35% 0.51%
Penetration & Same-Store Sales
Store Penetration 174 208 217 220 220 232 228 213 212 232 227 223 207 216
000086610800011 8oz Sugar Free
Dollar Sales
Total Dollar Sales 2,113.44 4,044.86 3,864.48 4,213.08 4,153.32 4,898.85 5,374.18 3,915.89 3,299.25 5,036.15 5,029.50 4,061.34 2,938.13 50,829.03
CAGR Monthly CAGR
MoM% 91.39% -4.46% 9.02% -1.42% 17.95% 9.70% -27.14% -15.75% 52.65% -0.13% -19.25% -27.66% 39.02% 3.25%
Market Share ($) - Excl Big 3 2.00% 3.28% 3.02% 3.53% 3.57% 4.18% 4.59% 3.61% 3.16% 3.22% 3.19% 2.50% 1.89% 3.24%
Market Share ($) 0.13% 0.22% 0.21% 0.24% 0.24% 0.31% 0.35% 0.27% 0.23% 0.28% 0.29% 0.22% 0.16% 0.25%
Unit Sales
Total Unit Sales 816 1,624 1,552 1,692 1,668 2,311 2,569 1,600 1,325 2,275 2,344 1,863 1,358 22,181.00
CAGR Monthly CAGR
MoM% 99.02% -4.43% 9.02% -1.42% 38.55% 11.16% -37.72% -17.19% 71.70% 3.03% -20.52% -27.11% 66.42% 5.54%
Market Share (Units) - Excl Big 3 1.50% 2.77% 2.64% 3.11% 3.14% 4.09% 4.51% 3.14% 2.64% 3.05% 3.16% 2.44% 1.86% 3.01%
Market Share (Units) 0.10% 0.20% 0.19% 0.22% 0.23% 0.33% 0.39% 0.25% 0.21% 0.28% 0.30% 0.23% 0.17% 0.25%
Penetration & Same-Store Sales
Store Penetration 145 199 194 217 203 211 212 206 205 219 213 203 196
000074427140055 12oz Cane Sugar Apr-17 May-17 Jun-17 Trailing 12 Mo
Dollar Sales
Total Dollar Sales - 2,462.32 5,592.22 8,054.54
MoM% 127.11%
Market Share ($) - Excl Big 3 0.00% 1.52% 3.59% 0.51%
Market Share ($) 0.00% 0.14% 0.31% 0.04%
Unit Sales
Total Unit Sales - 863 2,015 2,878.00
MoM% 133.49%
Market Share (Units) - Excl Big 3 0.00% 1.13% 2.75% 0.39%
Market Share (Units) 0.00% 0.11% 0.25% 0.03%
Penetration & Same-Store Sales
Store Penetration - 121 155
Penetration Rate 40.47% 52.01%
000074427140056 12oz Sugar Free
Dollar Sales
Total Dollar Sales - 1,008.75 2,618.84 3,627.59
MoM% 159.61%
Market Share ($) - Excl Big 3 0.00% 0.62% 1.68% 0.23%
Market Share ($) 0.00% 0.06% 0.14% 0.02%
Unit Sales
Total Unit Sales - 356 938 1,294.00
MoM% 163.48%
Market Share (Units) - Excl Big 3 0.00% 0.47% 1.28% 0.18%
Market Share (Units) 0.00% 0.04% 0.12% 0.01%
Penetration & Same-Store Sales
Store Penetration - 90 137
Penetration Rate 30.10% 45.97%
12oz Sales Metrics: 1st 45 Days
Unique continues to invested in infrastructure to provide full service distribution and support for
all territories
Infrastructure
16
Unique’s street team is an invaluable component to the growth of its customer base.
Unique’s Street Team
17
Phase 3: Regional Expansion/Scale
Prove Regional Capability
Outsource Distribution Regionally
Infrastructure – Human Capital
Significant Customer
Expansion/Acquisition
Incentives – Slotting – Street Teams
Inventory Expansion
Additional Sku’s
Moderate Marketing Expansion
In-Store – Social Media – Selective
Events – Paid Marketing
IN PROCESS
Phase 3 Implementation: Regional Expansion/Scale
Within each region Unique hires 1 RSM, 1-2 ASM’s and 1-2 TDM’s to support the distributor and
expand their customer base.
Unique will invest in sales incentives for the distributor sales teams, slotting fee’s for chain stores and
Street Teams to promote loyal Unique consumers.
Unique’ s investing in a significant expansion of it’s inventory to fulfill demand while decreasing the
cost of manufacturing through bottler/manufacturer partnership relationships.
Continued thoughtful investment in marketing in an effort to maximize customer acquisition through
in-store POS, social media, local events and selective paid advertising.
Successful sell-through in all regions and demographics such as rural parts of Washington State, Los
Angeles California and New York State will provide the foundation for Nation Expansion (Phase 4).
19
WA
OR
CA
MT
ID
NV
AZ
UT
WY
CO
NM
TX
OK
KS
NE
SD
ND
MN
IA
MO
AR
LA
MS
AL
GA
FL
SC
TN
NC
IL
WI
MI
OH
IN
KY
WV VA
PA
NY
ME
VT
NH
NJ
DE
MD
Washington D.C.
MA
CT
RI
AK
HI
CO: New Age Bev
2000+ Locations
Stanislaus Distribution:
~1500 Locations
OC: Target
~1000 C&G Locations
San Diego: Self Dist: Target:
~ 150 Locations
WA, Peninsula Bottling:
~50 Locations
Phase 3 Implementation: Regional Expansion/Scale
After the successful completion of phase 1 & 2, Unique is currently working with and targeting
distributors to build out significant regional growth over the next 18-24 months.
LA County: Mission
Beverage ~4000 Locations
WA, Walton Beverage:
~1283 C&G Locations
Harbor Pacific:
~450 Locations
Oregon, Target:
~1000 Locations
Weinstein Bev:
~500 Locations
Hawaii: Youngs Market:
~ 500 Locations
Alaska: Target:
~ 700 Locations
New York: Sanzone Dist:
2100 Locations
SE WA, NE OR Target:
~1500 Locations
South Central WA Target:
~500 Locations
Las Vegas: ~1000
Locations
East Peninsula, WA Target:
~200 Locations
Expansion Target
Signed Partnership Agreements
20
SW WA Target:
~1000 Locations
New York: Lake Bev:
1000 Locations New York: DeCrescente:
2100 Locations
New York: Eagle Bev:
1000 Locations
New York: Certo Bro:
200 Locations
WA, CoreMark:
~75 Locations
Sacramento:
~1000 Locations
Bay Area: ~2000
Locations
High Desert:
~2000 Locations
Inland Empire:
~2000 Locations
NorCal: ~1000
Locations
AZ: ~2000
Locations
Manhatton: Target:
2000 Locations
Unique’s converting its self distribution infrastructure to provide support within each territory as
it’s taken over by distributors.
Distribution Support
• Self-Distribution Conversion - Unique originally built a
DSD platform to ensure service at the highest level.
Recognizing consistent in store service is vital to the
success of the brand and it’s customers. This experience
provided significant insight to the support that’s vital to a
successful distribution partnership.
• Distribution Support – Unique has RSM’s, ASM’s and
TDM’s in each region. We recognize meaningful support
for distributors is absolutely critical for the growth of the
brand and customer base.
“Unique Energy is a great brand ran by great people!
They have provided overwhelming support to Peninsula
Bottling, and sales have been very strong.” – Jim Gossard,
Peninsula Bottling Sales Director
21
Distribution Partner Vehicle
Christopher Cook
Unique Energy Drink
Managing Partner
Office: 818.280.6327
Email: Chris@UniqueEnergyDrink.com
Website: http://www.UniqueEnergy.com
Email: Info@UniqueEnergyDrink.com
Phone: 818.280.6327
Social Media:
Facebook: /uniqueenergydrink
Instagram: @uniqueenergydrink
Twitter: @alwaysbunique
YouTube: unique energy
22
THIS PRESENTATION HAS BEEN PREPARED SOLELY FOR THE USE BY PROSPECTIVE INVESTORS OF UNIQUE ENERGY DRINK, LLC. (‘COMPANY”) AND INFORMATION PRESENTED
HEREIN IS GENERAL AND NEITHER AN OFFER TO SELL, NOR A SOLICITATION OF AN OFFER TO BUY, AN INTEREST IN THE COMPANY. ANY OFFER TO SELL OR SOLICITATION OF AN
OFFER TO BUY AN INTEREST IN THE COMPANY MUST BE ACCOMPANIED BY ITS CURRENT CONFIDENTIAL OFFERING OR RISK DISCLOSURE DOCUMENT. FURTHER, THIS
PRESENTATION IS PROVIDED IN CONNECTION WITH A PRIVATE OFFERING TO ACCREDITED INVESTORS, WHEREBY SUCH INTERESTS ARE NOT REGISTERED WITH THE SECURITIES
ACT OF 1933. AS AMENDED, OR ANY STATE SECURITIES LAWS OR THE LAWS OF ANY FOREIGN JURISDICTION. THE COMPANY IS NOT REGISTERED AS ON INVESTMENT
COMPANY UNDER THE U.S. INVESTMENT COMPANY ACT OF 1940, AS AMENDED (THE “COMPANY ACT”). CONSEQUENTLY, INVESTORS WILL NOT BE AFFORDED THE
PROTECTION OF THE COMPANY ACT.
BY YOUR ACCEPTANCE OF THIS PRESENTATION, YOU UNDERSTAND, ACKNOWLEDGE, AND AGREE THAT THE INFORMATION IS CONFIDENTIAL AND PROPRIETARY, AND YOU MAY
NOT COPY, TRANSMIT OR DISTRIBUTE SUCH INFORMATION OR THE PRESENTATION, OR ANY DATA OR OTHER INFORMATION CONTAINED THEREIN, OR AUTHORIZE SUCH
ACTIONS BY OTHERS, WITHOUT THE COMPANY’S EXPRESS PRIOR WRITTEN CONSENT, EXCEPT THAT YOU MAY SHARE THIS PRESENTATION WITH YOUR PROFESSIONAL
ADVISORS. ANY VIOLATION OF THE ABOVE MAY CONSTITUTE A BREACH OF CONTRACT AND APPLICABLE COPYRIGHT LAWS. IN ADDITION YOU (i) ACKNOWLEDGE THAT YOU
MAY RECEIVE MATERIAL NONPUBLIC INFORMATION RELATING TO PARTICULAR SECURITIES OR OTHER FINANCIAL INSTRUMENTS AND/OR NONPUBLIC INFORMATION
REGARDING PARTICULAR SECURITIES AND/OR AN ISSUER THEREOF FROM (a) PURCHASING OR SELLING SUCH SECURITIES OR OTHER SECURITIES OF SUCH ISSUER OR (b)
COMMUNICATING SUCH INFORMATION TO ANY OTHER PERSON UNDER CIRCUMSTANCES IN WHICH IT IS REASONABLY FORESEEABLE THAT SUCH PERSON IS LIKELY TO
PURCHASE OR SELL SUCH SECURITIES OR OTHER SECURITIES OF SUCH ISSUER; AND (iii) AGREE TO COMPLY IN ALL MATERIAL RESPECTS WITH SUCH SECURITIES LAWS. UNIQUE
ENERGY DRINK AND ITS AFFILIATES HAVE NOT INDEPENDENTLY VERIFIED THIRD-PARTY INFORMATION THAT MAY BE INCLUDED AND MAKES NO REPRESENTATION OR
WARRANTY AS TO ITS ACCURACY OR COMPLETENESS. THE INFORMATION AND OPINIONS EXPRESSED ARE AS OF THE DATE SET FORTH THEREIN.
ALL GRAPHS AND CHARTS ARE FOR ILLUSTRATIVE PURPOSES ONLY UNLESS OTHERWISE THEREIN DEFINED.
THIS CLIENT LIST IS NOT IN ANY WAY PURPORTED TO BE A COMPLETE LIST OF UNIQUE ENERGY DRINK CLIENTS. THE EXPERIENCE OF THE EXISTING CLIENTS WHOSE NAMES ARE
INCLUDED ON THIS LIST IS NOT NECESSARILY REPRESENTATIVE OF THE EXPERIENCE OF OTHER CLIENTS.
PAST PERFORMANCE IS NOT NECESSARILY INDICATIVE OF FUTURE RESULTS, AND THE PERFORMANCE OF EACH INVESTMENT PRODUCT COULD BE VOLATILE. AN
INVESTMENT IN AN INVESTMENT PRODUCT IS SPECULATIVE AND INVOLVES SUBSTANTIAL RISK (INCLUDING THE POSSIBLE LOSS OF THE ENTIRE INVESTMENT). NO
ASSURANCE CAN BE GIVEN THAT ANY INVESTMENT PRODUCT WILL ACHIEVE ITS OBJECTIVE OR AVOID SIGNIFICANT LOSSES.
ANY PRODUCTION OR DISTRIBUTION OF THIS PRESENTATION, IN WHOLE OR IN PART, OR THE DISCLOSURE OF ITS CONTENTS, WITHOUT THE PRIOR WRITTEN CONSENT OF THE
COMPANY IS PROHIBITED. THIS PRESENTATION WILL BE RETURNED TO UNIQUE ENERGY DRINK UPON REQUEST. THE EXISTENCE AND NATURE OF ALL CONVERSATIONS
REGARDING THE COMPANY MUST BE KEPT CONFIDENTIAL. TO THE EXTENT OF THIS PRESENTATION CONTAINS “FORWARD-LOOKING” STATEMENTS, SUCH STATEMENTS
PRESENT UNIQUE ENERGY DRINK, LLC GOOD-FAITH EXPECTATIONS CONCERNING FUTURE ACTIONS, EVENTS OR CONDITIONS, AND CAN NEVER BE VIEWED AS INDICATIONS OF
WHETHER PERTICULAR ACTIONS, EVENTS OR CONDITIONS WILL OCCUR. ©2016 Unique Energy Drink, LLC. All rights reserved
Disclaimers
23
Appendix
Unique invests in its retailers!
In Store Equipment
25
Unique works with marketing managers and store owners in designing promotions to maximize
velocity
In Store Promotions
26

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Ued

  • 1. PRIVATE & CONFIDENTIAL DO NOT DISTRIBUTE
  • 2. Questions - Research - Development Questions: • Why do energy drinks give people jitters, heart palpitations or even cardiac arrest? • Is there a drink that provides cognitive boost rather than an elevated heart rate? • Why do all energy drinks taste virtually the same? Research: • Jitters are caused by a physiological reaction to the ingredients that are in virtually all energy drinks. The body can react with the same symptoms as an overdose. This is from the combination of caffeine with Guarana, Taurine, Niacin, Yohimbe, Ginseng and high amounts of Vitamin B. • Caffeine is not the culprit. It’s what is mixed with caffeine that becomes the problem. • Cognitive boost is simply not the objective of most ED’s. Interestingly, we have found most ED consumers would prefer a cognitive boost and do without the physical overdose feeling. • Virtually all ED’s taste the same because they’re all made with the same ingredients. It’s nearly impossible to mask the chemical like flavor. Development: After multiple years of experimentation on various ingredients and flavor, Unique was formulated utilizing Reishi Mushroom. The result is a sustainable feel good experience only found with UNIQUE. And it tastes AMAZING! • Unique was created for the purpose of eliminating physiological overdose feeling while providing a cognitive feel good experience without a crash. • An amazing clean palette, universally enjoyed flavor profile far and away from the typical energy drink taste. • Finally an energy drink built with HEALTH in mind! 1 Unique is the culmination of research based on fundamental questions sparked by a health issue Chris Cook, its founder experienced from consuming energy drinks.
  • 3. The Caffeine/Energy Drink Consumer Market
  • 4. 77.74% 62.74% 57.02% 48.01% 31.75% 24.69% 16.60% REGULAR TEA (IN BAGS OR PACKAGES) GROUND OR WHOLE BEAN COFFEE REGULAR COLA (NOT DIET) ICED TEA (READY TO DRINK) DIET OR SUGAR-FREE COLAS COFFEE DRINKS (BOTTLED OR CANNED) ENERGY DRINKS The Caffeine/Energy Drink Consumer Market 0% 20% 40mm People Source: Simmons panel data A18+(2014) (HH) 40% 60% 80% 90% AvgCaffeineConsumer % Of American Household Traditional Caffeine Consumer Market: The Energy Drink market is big at apx 40mm consumers, but limited by its reputation on health, lack of innovation and narrowly focused marketing. Unique’s focus on health, Innovation and differentiated marketing has it gaining loyalty from current energy drink consumers and traditional caffeine consumers. 3 195mm People Energy Drink Consumer Market:
  • 6. Source: Simmons panel data A18+ (2014). Drank in last month Action Seekers Truth-Seekers! 5 Through our own research, we found both traditional caffeine and energy drink consumers are looking for a better, healthier alternative. • The traditional caffeine consumer (Truth Seeker) is seeking a non-coffee cold shelf option that doesn’t make them feel overstimulated. • The Energy Drink Consumer (Action Seeker) is looking for a safer, more enjoyable option. Unique: Expanding the Energy Drink Category
  • 7. Truth-Seekers: Who are they? You and me! Market Size: >50 MM Adults Lifestage: Top two segments of Young and Family Social/Urbanicity: Urban, Suburban, Second city Income producing assets: Above average + Age: 18-49 Education: College graduate, graduate plus Employment: Management & Professional Corr. Prizm Sgmts: 4, 6, 8, 13, 18, 29 Source: Claritas Prizm segmentation 2016 Unique’s track record has been consistent with not only taking meaningful market share from the current energy drink consumer defined as the ‘Action Seeker’. But also adding new consumers (Truth Seekers) to the energy drink category. This is due to Unique being a premium, health conscious and safe cold shelf option. 6 Truth-Seekers are Committed, Health-Conscious, Hard-Working, Strivers
  • 8. Unique’s Go To Market Strategy
  • 9. 4 Phase Strategic Go To Market Strategy Pathway to a National Household Brand Nov 2013 – May 2015 March 2017 ~ December 2018 Build In Store Marketing POS – POP - POI R&D/In-House Testing Case Study Product & Packaging Refinement Invest in Inventory COMPLETED Prove National Capability Significant Distribution Expansion Infrastructure – Human Capital Significant Customer Expansion/Acquisition Incentives – Slotting – Street Teams Inventory Expansion Additional Sku’s Significant Marketing Expansion Expansive National Marketing Campaign – Expanded Social Media Phase 4 National Expansion/Scale Proof of Concept Build Self-Distribution Infrastructure – Human Capital Establish Customer Base Sales team – Slotting - Street Teams Establish Sales Track Record Meaningful Velocity COMPLETED May 2015 – March 2017 Phase 2 Go to Market/Prove the Model Prove Regional Capability Outsource Distribution Regionally Infrastructure – Human Capital Significant Customer Expansion/Acquisition Incentives – Slotting – Street Teams Inventory Expansion Additional Sku’s Moderate Marketing Expansion In-Store – Social Media – Selective Events – Paid Marketing Phase 3 Regional Expansion/Scale IN PROCESS 8 Phase 1 Research and Development
  • 10. Phase 1: R&D – Kaizen Kaizen: Japanese word meaning “Change for Better” Unique was created through a process of deconstructing what exists and rebuilding it in a better way! (改善)
  • 11. Strength in Differentiation Through proprietary ingredients, distinct brand and logo; Unique is changing what the world understands energy drinks to be! Reishi Mushroom • Life extending properties • Brain neuron stimulant (mental focus) • Seeks and destroys cancer cells • Prevents development of new fat cells • Boosts immune system • Reduces stress and so much more! Green Tea Extract • Antioxidants and nutrients • Lowers LDL (bad) cholesterol • Increases fat burning • Boosts metabolic rate B-Vitamins • Increases energy production • Helps regulate nervous system • Maintains healthy digestive system Caffeine • Appropriately dosed, no jitters, no crash • Boosts memory • Improves concentration No toxic ingredients! Unique Flavor • Proprietary real fruit blend with differentiated taste • No bitter aftertaste • Leaves palate clean and refreshed Distinct Brand and Logo • Wide appeal of name and brand logo • Significant differentiation in design • Logo conveys premium brand 10
  • 12. Coming Soon: Unique Lemonade… 12oz Slim 8oz Sugar Free 8oz 4 Packs Unique Product Lineup Unique is offered in Cane Sugar and Sugar Free singles (case of 24), 4-Packs (case of 6), and 12oz Slim (case 12) 8oz Cane Sugar 11
  • 13. Phase 2: Go to Market/Prove the Model
  • 14. WA OR CA MT ID NV AZ UT WY CO NM TX OK KS NE SD ND MN IA MO AR LA MS AL GA FL SC TN NC IL WI MI OH IN KY WV VA PA NY ME VT NH NJ DE MD Washington D.C. MA CT RI AK HI Colorado: Self-Dist ~100 C&G Locations NorCal: Self-Dist ~80 C&G Locations LA & OC: Self-Dist ~350 C&G Locations San Diego: Self-Dist ~70 C&G Locations Peninsula Bottling: WA ~50 C&G Locations Phase 1 & 2 Implementation Unique invested in a self-distribution model within select geographies and partnered with one distributor to build a meaningful track record *Successfully Implemented 13
  • 15. The Unique Brand Outsells* 21 of 30 Monster SKUs est 2002 11 of 19 Red Bull SKUs est 1987 27 of 35 Rockstar SKUs est 2001 9 of 10 Nos SKUs est 2005 3 of 4 Full Throttle SKUs est 2004 6 of 6 Amp SKUs est 2001 6 of 6 Venom SKUs est 2002 7 of 7 Redline SKUs est 1993 6 of 6 Xyience SKUs est 2006 *May 2017 8oz Sales: 1st Year Unique has consistently experienced immediate reception in various geographies In less than 1 year, the Unique Brand outsells 9 other ED brands, which have been in distribution for over 11+ years. These brands include 26 individual SKUs vs Unique - 2 SKUs. *April 2017 Unique Regular 8oz ranks 38th out of 136 ED SKUs in total dollar volume*. Outperforming 23 Rockstar, 19 Monster Energy and and 12 Red Bull SKUs. *April 2017 2017 data provided by Unique’s largest C&G client > 300 stores
  • 16. 8oz Sales Metrics: 1st Year Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Trailing 12 Mo 000086610800010 8oz Cane Sugar Dollar Sales Total Dollar Sales 4,659.41 8,680.05 8,605.44 8,799.21 9,409.71 10,389.61 11,520.05 8,815.69 6,426.69 9,302.52 9,244.63 7,713.60 6,173.64 105,080.84 CAGR Monthly CAGR MoM% 86.29% -0.86% 2.25% 6.94% 10.41% 10.88% -23.48% -27.10% 44.75% -0.62% -16.56% -19.96% 32.50% 2.71% Market Share ($) - Excl Big 3 4.42% 7.03% 6.72% 7.38% 8.08% 8.86% 9.84% 8.12% 6.15% 5.94% 5.86% 4.75% 3.97% 6.71% Market Share ($) 0.29% 0.48% 0.47% 0.51% 0.55% 0.66% 0.76% 0.61% 0.45% 0.51% 0.52% 0.43% 0.34% 0.52% Unit Sales Total Unit Sales 1,799 3,485 3,456 3,535 3,779 4,879 5,504 3,604 2,581 4,200 4,306 3,562 2,826 45,717.00 CAGR Monthly CAGR MoM% 93.72% -0.83% 2.29% 6.90% 29.11% 12.81% -34.52% -28.39% 62.73% 2.52% -17.28% -20.66% 57.09% 4.76% Market Share (Units) - Excl Big 3 3.31% 5.95% 5.87% 6.49% 7.11% 8.63% 9.67% 7.07% 5.14% 5.63% 5.81% 4.67% 3.86% 6.19% Market Share (Units) 0.23% 0.43% 0.43% 0.47% 0.51% 0.71% 0.83% 0.56% 0.40% 0.52% 0.55% 0.44% 0.35% 0.51% Penetration & Same-Store Sales Store Penetration 174 208 217 220 220 232 228 213 212 232 227 223 207 216 000086610800011 8oz Sugar Free Dollar Sales Total Dollar Sales 2,113.44 4,044.86 3,864.48 4,213.08 4,153.32 4,898.85 5,374.18 3,915.89 3,299.25 5,036.15 5,029.50 4,061.34 2,938.13 50,829.03 CAGR Monthly CAGR MoM% 91.39% -4.46% 9.02% -1.42% 17.95% 9.70% -27.14% -15.75% 52.65% -0.13% -19.25% -27.66% 39.02% 3.25% Market Share ($) - Excl Big 3 2.00% 3.28% 3.02% 3.53% 3.57% 4.18% 4.59% 3.61% 3.16% 3.22% 3.19% 2.50% 1.89% 3.24% Market Share ($) 0.13% 0.22% 0.21% 0.24% 0.24% 0.31% 0.35% 0.27% 0.23% 0.28% 0.29% 0.22% 0.16% 0.25% Unit Sales Total Unit Sales 816 1,624 1,552 1,692 1,668 2,311 2,569 1,600 1,325 2,275 2,344 1,863 1,358 22,181.00 CAGR Monthly CAGR MoM% 99.02% -4.43% 9.02% -1.42% 38.55% 11.16% -37.72% -17.19% 71.70% 3.03% -20.52% -27.11% 66.42% 5.54% Market Share (Units) - Excl Big 3 1.50% 2.77% 2.64% 3.11% 3.14% 4.09% 4.51% 3.14% 2.64% 3.05% 3.16% 2.44% 1.86% 3.01% Market Share (Units) 0.10% 0.20% 0.19% 0.22% 0.23% 0.33% 0.39% 0.25% 0.21% 0.28% 0.30% 0.23% 0.17% 0.25% Penetration & Same-Store Sales Store Penetration 145 199 194 217 203 211 212 206 205 219 213 203 196
  • 17. 000074427140055 12oz Cane Sugar Apr-17 May-17 Jun-17 Trailing 12 Mo Dollar Sales Total Dollar Sales - 2,462.32 5,592.22 8,054.54 MoM% 127.11% Market Share ($) - Excl Big 3 0.00% 1.52% 3.59% 0.51% Market Share ($) 0.00% 0.14% 0.31% 0.04% Unit Sales Total Unit Sales - 863 2,015 2,878.00 MoM% 133.49% Market Share (Units) - Excl Big 3 0.00% 1.13% 2.75% 0.39% Market Share (Units) 0.00% 0.11% 0.25% 0.03% Penetration & Same-Store Sales Store Penetration - 121 155 Penetration Rate 40.47% 52.01% 000074427140056 12oz Sugar Free Dollar Sales Total Dollar Sales - 1,008.75 2,618.84 3,627.59 MoM% 159.61% Market Share ($) - Excl Big 3 0.00% 0.62% 1.68% 0.23% Market Share ($) 0.00% 0.06% 0.14% 0.02% Unit Sales Total Unit Sales - 356 938 1,294.00 MoM% 163.48% Market Share (Units) - Excl Big 3 0.00% 0.47% 1.28% 0.18% Market Share (Units) 0.00% 0.04% 0.12% 0.01% Penetration & Same-Store Sales Store Penetration - 90 137 Penetration Rate 30.10% 45.97% 12oz Sales Metrics: 1st 45 Days
  • 18. Unique continues to invested in infrastructure to provide full service distribution and support for all territories Infrastructure 16
  • 19. Unique’s street team is an invaluable component to the growth of its customer base. Unique’s Street Team 17
  • 20. Phase 3: Regional Expansion/Scale
  • 21. Prove Regional Capability Outsource Distribution Regionally Infrastructure – Human Capital Significant Customer Expansion/Acquisition Incentives – Slotting – Street Teams Inventory Expansion Additional Sku’s Moderate Marketing Expansion In-Store – Social Media – Selective Events – Paid Marketing IN PROCESS Phase 3 Implementation: Regional Expansion/Scale Within each region Unique hires 1 RSM, 1-2 ASM’s and 1-2 TDM’s to support the distributor and expand their customer base. Unique will invest in sales incentives for the distributor sales teams, slotting fee’s for chain stores and Street Teams to promote loyal Unique consumers. Unique’ s investing in a significant expansion of it’s inventory to fulfill demand while decreasing the cost of manufacturing through bottler/manufacturer partnership relationships. Continued thoughtful investment in marketing in an effort to maximize customer acquisition through in-store POS, social media, local events and selective paid advertising. Successful sell-through in all regions and demographics such as rural parts of Washington State, Los Angeles California and New York State will provide the foundation for Nation Expansion (Phase 4). 19
  • 22. WA OR CA MT ID NV AZ UT WY CO NM TX OK KS NE SD ND MN IA MO AR LA MS AL GA FL SC TN NC IL WI MI OH IN KY WV VA PA NY ME VT NH NJ DE MD Washington D.C. MA CT RI AK HI CO: New Age Bev 2000+ Locations Stanislaus Distribution: ~1500 Locations OC: Target ~1000 C&G Locations San Diego: Self Dist: Target: ~ 150 Locations WA, Peninsula Bottling: ~50 Locations Phase 3 Implementation: Regional Expansion/Scale After the successful completion of phase 1 & 2, Unique is currently working with and targeting distributors to build out significant regional growth over the next 18-24 months. LA County: Mission Beverage ~4000 Locations WA, Walton Beverage: ~1283 C&G Locations Harbor Pacific: ~450 Locations Oregon, Target: ~1000 Locations Weinstein Bev: ~500 Locations Hawaii: Youngs Market: ~ 500 Locations Alaska: Target: ~ 700 Locations New York: Sanzone Dist: 2100 Locations SE WA, NE OR Target: ~1500 Locations South Central WA Target: ~500 Locations Las Vegas: ~1000 Locations East Peninsula, WA Target: ~200 Locations Expansion Target Signed Partnership Agreements 20 SW WA Target: ~1000 Locations New York: Lake Bev: 1000 Locations New York: DeCrescente: 2100 Locations New York: Eagle Bev: 1000 Locations New York: Certo Bro: 200 Locations WA, CoreMark: ~75 Locations Sacramento: ~1000 Locations Bay Area: ~2000 Locations High Desert: ~2000 Locations Inland Empire: ~2000 Locations NorCal: ~1000 Locations AZ: ~2000 Locations Manhatton: Target: 2000 Locations
  • 23. Unique’s converting its self distribution infrastructure to provide support within each territory as it’s taken over by distributors. Distribution Support • Self-Distribution Conversion - Unique originally built a DSD platform to ensure service at the highest level. Recognizing consistent in store service is vital to the success of the brand and it’s customers. This experience provided significant insight to the support that’s vital to a successful distribution partnership. • Distribution Support – Unique has RSM’s, ASM’s and TDM’s in each region. We recognize meaningful support for distributors is absolutely critical for the growth of the brand and customer base. “Unique Energy is a great brand ran by great people! They have provided overwhelming support to Peninsula Bottling, and sales have been very strong.” – Jim Gossard, Peninsula Bottling Sales Director 21 Distribution Partner Vehicle
  • 24. Christopher Cook Unique Energy Drink Managing Partner Office: 818.280.6327 Email: Chris@UniqueEnergyDrink.com Website: http://www.UniqueEnergy.com Email: Info@UniqueEnergyDrink.com Phone: 818.280.6327 Social Media: Facebook: /uniqueenergydrink Instagram: @uniqueenergydrink Twitter: @alwaysbunique YouTube: unique energy 22
  • 25. THIS PRESENTATION HAS BEEN PREPARED SOLELY FOR THE USE BY PROSPECTIVE INVESTORS OF UNIQUE ENERGY DRINK, LLC. (‘COMPANY”) AND INFORMATION PRESENTED HEREIN IS GENERAL AND NEITHER AN OFFER TO SELL, NOR A SOLICITATION OF AN OFFER TO BUY, AN INTEREST IN THE COMPANY. ANY OFFER TO SELL OR SOLICITATION OF AN OFFER TO BUY AN INTEREST IN THE COMPANY MUST BE ACCOMPANIED BY ITS CURRENT CONFIDENTIAL OFFERING OR RISK DISCLOSURE DOCUMENT. FURTHER, THIS PRESENTATION IS PROVIDED IN CONNECTION WITH A PRIVATE OFFERING TO ACCREDITED INVESTORS, WHEREBY SUCH INTERESTS ARE NOT REGISTERED WITH THE SECURITIES ACT OF 1933. AS AMENDED, OR ANY STATE SECURITIES LAWS OR THE LAWS OF ANY FOREIGN JURISDICTION. THE COMPANY IS NOT REGISTERED AS ON INVESTMENT COMPANY UNDER THE U.S. INVESTMENT COMPANY ACT OF 1940, AS AMENDED (THE “COMPANY ACT”). CONSEQUENTLY, INVESTORS WILL NOT BE AFFORDED THE PROTECTION OF THE COMPANY ACT. BY YOUR ACCEPTANCE OF THIS PRESENTATION, YOU UNDERSTAND, ACKNOWLEDGE, AND AGREE THAT THE INFORMATION IS CONFIDENTIAL AND PROPRIETARY, AND YOU MAY NOT COPY, TRANSMIT OR DISTRIBUTE SUCH INFORMATION OR THE PRESENTATION, OR ANY DATA OR OTHER INFORMATION CONTAINED THEREIN, OR AUTHORIZE SUCH ACTIONS BY OTHERS, WITHOUT THE COMPANY’S EXPRESS PRIOR WRITTEN CONSENT, EXCEPT THAT YOU MAY SHARE THIS PRESENTATION WITH YOUR PROFESSIONAL ADVISORS. ANY VIOLATION OF THE ABOVE MAY CONSTITUTE A BREACH OF CONTRACT AND APPLICABLE COPYRIGHT LAWS. IN ADDITION YOU (i) ACKNOWLEDGE THAT YOU MAY RECEIVE MATERIAL NONPUBLIC INFORMATION RELATING TO PARTICULAR SECURITIES OR OTHER FINANCIAL INSTRUMENTS AND/OR NONPUBLIC INFORMATION REGARDING PARTICULAR SECURITIES AND/OR AN ISSUER THEREOF FROM (a) PURCHASING OR SELLING SUCH SECURITIES OR OTHER SECURITIES OF SUCH ISSUER OR (b) COMMUNICATING SUCH INFORMATION TO ANY OTHER PERSON UNDER CIRCUMSTANCES IN WHICH IT IS REASONABLY FORESEEABLE THAT SUCH PERSON IS LIKELY TO PURCHASE OR SELL SUCH SECURITIES OR OTHER SECURITIES OF SUCH ISSUER; AND (iii) AGREE TO COMPLY IN ALL MATERIAL RESPECTS WITH SUCH SECURITIES LAWS. UNIQUE ENERGY DRINK AND ITS AFFILIATES HAVE NOT INDEPENDENTLY VERIFIED THIRD-PARTY INFORMATION THAT MAY BE INCLUDED AND MAKES NO REPRESENTATION OR WARRANTY AS TO ITS ACCURACY OR COMPLETENESS. THE INFORMATION AND OPINIONS EXPRESSED ARE AS OF THE DATE SET FORTH THEREIN. ALL GRAPHS AND CHARTS ARE FOR ILLUSTRATIVE PURPOSES ONLY UNLESS OTHERWISE THEREIN DEFINED. THIS CLIENT LIST IS NOT IN ANY WAY PURPORTED TO BE A COMPLETE LIST OF UNIQUE ENERGY DRINK CLIENTS. THE EXPERIENCE OF THE EXISTING CLIENTS WHOSE NAMES ARE INCLUDED ON THIS LIST IS NOT NECESSARILY REPRESENTATIVE OF THE EXPERIENCE OF OTHER CLIENTS. PAST PERFORMANCE IS NOT NECESSARILY INDICATIVE OF FUTURE RESULTS, AND THE PERFORMANCE OF EACH INVESTMENT PRODUCT COULD BE VOLATILE. AN INVESTMENT IN AN INVESTMENT PRODUCT IS SPECULATIVE AND INVOLVES SUBSTANTIAL RISK (INCLUDING THE POSSIBLE LOSS OF THE ENTIRE INVESTMENT). NO ASSURANCE CAN BE GIVEN THAT ANY INVESTMENT PRODUCT WILL ACHIEVE ITS OBJECTIVE OR AVOID SIGNIFICANT LOSSES. ANY PRODUCTION OR DISTRIBUTION OF THIS PRESENTATION, IN WHOLE OR IN PART, OR THE DISCLOSURE OF ITS CONTENTS, WITHOUT THE PRIOR WRITTEN CONSENT OF THE COMPANY IS PROHIBITED. THIS PRESENTATION WILL BE RETURNED TO UNIQUE ENERGY DRINK UPON REQUEST. THE EXISTENCE AND NATURE OF ALL CONVERSATIONS REGARDING THE COMPANY MUST BE KEPT CONFIDENTIAL. TO THE EXTENT OF THIS PRESENTATION CONTAINS “FORWARD-LOOKING” STATEMENTS, SUCH STATEMENTS PRESENT UNIQUE ENERGY DRINK, LLC GOOD-FAITH EXPECTATIONS CONCERNING FUTURE ACTIONS, EVENTS OR CONDITIONS, AND CAN NEVER BE VIEWED AS INDICATIONS OF WHETHER PERTICULAR ACTIONS, EVENTS OR CONDITIONS WILL OCCUR. ©2016 Unique Energy Drink, LLC. All rights reserved Disclaimers 23
  • 27. Unique invests in its retailers! In Store Equipment 25
  • 28. Unique works with marketing managers and store owners in designing promotions to maximize velocity In Store Promotions 26