Integrating a course
on applying social
media technologies
to health
communications into
a curriculum

Gillian Mayman
gmayman@umich.edu
Health Sciences Libraries, University of Michigan
Medical Library Association Annual Meeting
Honolulu, Hawaii 2009

Liaison
Program

COURSE
IDEA

COURSE
Met with department chair
1
IDEA

COURSE
Concern over time
1
2
IDEA

COURSE
Wider faculty interest
1 3
2
IDEA

COURSE
Passage of time
1 3 4
2
IDEA

COURSE
Approval from supervisor
5
1 3 4
2
IDEA

COURSE
Write syllabus
5
6
1 3 4
2
IDEA

COURSE
Curriculum Committee
7
5
6
1 3 4
2
IDEA

COURSE
Questions and conflicts
7
5 8
6
1 3 4
2
IDEA

COURSE
9
COURSE APPROVAL!
7
5 8
6
1 3 4
2
IDEA

LESSONS LEARNED
Be brave
Be persistent
Be cost effective (i.e., free)
Focus on your strengths

2

1.5

3

20

13

20

21

2 nd

Afraid of new technology

Really love FaceBook

Just created MySpace
page for community
organization

Want to explore the
sociology of the
intersection between
humanity and technology

2

Using
Social
Technologies
Social bookmarking
Blogging
Social networking site
Screencast
Virtual world presentation
Wiki

Evaluating
Online
Communities
Heuristic review
Usability testing
Data logging
Online survey
Content analysis

Cervical cancer prevention Tween sexual education
Breast feeding Binge drinking
Dental fears 9 Weight loss
Semi-vegetarians Multiple Sclerosis
Domestic violence in Asian American communities

12

Online Online Online
Introduction Communities Communities Communities
(def. and ex.) (people) (new)
Online
Design & Evaluation
Communities Marketing
Marketing (usability)
(existing)
Evaluation Evaluation The Real
Virtual Worlds
(sociability) (effectiveness) World

Online
Communities
(new)

Online Online Online
Introduction Communities Communities Communities
(def. and ex.) (people) (new)
Online
Design & Evaluation
Communities Marketing
Marketing (usability)
(existing)
Evaluation Evaluation The Real
Virtual Worlds
(sociability) (effectiveness) World

Marketing

Online Online Online
Introduction Communities Communities Communities
(def. and ex.) (people) (new)
Online
Design & Evaluation
Communities Marketing
Marketing (usability)
(existing)
Evaluation Evaluation The Real
Virtual Worlds
(sociability) (effectiveness) World

The Real
World

Online Online Online
Introduction Communities Communities Communities
(def. and ex.) (people) (new)
Online
Design & Evaluation
Communities Marketing
Marketing (usability)
(existing)
Evaluation Evaluation The Real
Virtual Worlds
(sociability) (effectiveness) World

12

Social
Tagging
Blogging Networking Images
and RSS
sites
Microcontent Media Sharing Wikis Screencasting
Trouble
Grab Bag Second Life Second Life
shooting

Tagging
and RSS

Social
Tagging
Blogging Networking Images
and RSS
sites
Microcontent Media Sharing Wikis Screencasting
Trouble
Grab Bag Second Life Second Life
shooting

Screencasting

Social
Tagging
Blogging Networking Images
and RSS
sites
Microcontent Media Sharing Wikis Screencasting
Trouble
Grab Bag Second Life Second Life
shooting

Microcontent

Social
Tagging
Blogging Networking Images
and RSS
sites
Microcontent Media Sharing Wikis Screencasting
Trouble
Grab Bag Second Life Second Life
shooting

9

LESSONS LEARNED
Be practical
Teach creatively
Let students lead
Give more homework

Thank you!
Gillian Mayman
Public Health Librarian
University of Michigan
gmayman@umich.edu