Integrating a course on applying social media technologies to health communications into a curriculum

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Presentation from Medical Library Association Annual Meeting Honolulu, Hawaii 2009.

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Integrating a course on applying social media technologies to health communications into a curriculum

  1. 1. Integrating a course on applying social media technologies to health communications into a curriculum
  2. 2. Gillian Mayman gmayman@umich.edu Health Sciences Libraries, University of Michigan Medical Library Association Annual Meeting Honolulu, Hawaii 2009
  3. 3. Liaison Program
  4. 4. COURSE IDEA
  5. 5. COURSE Met with department chair 1 IDEA
  6. 6. COURSE Concern over time 1 2 IDEA
  7. 7. COURSE Wider faculty interest 1 3 2 IDEA
  8. 8. COURSE Passage of time 1 3 4 2 IDEA
  9. 9. COURSE Approval from supervisor 5 1 3 4 2 IDEA
  10. 10. COURSE Write syllabus 5 6 1 3 4 2 IDEA
  11. 11. COURSE Curriculum Committee 7 5 6 1 3 4 2 IDEA
  12. 12. COURSE Questions and conflicts 7 5 8 6 1 3 4 2 IDEA
  13. 13. COURSE 9 COURSE APPROVAL! 7 5 8 6 1 3 4 2 IDEA
  14. 14. LESSONS LEARNED Be brave Be persistent Be cost effective (i.e., free) Focus on your strengths
  15. 15. 2
  16. 16. 1.5
  17. 17. 3
  18. 18. 20
  19. 19. 13
  20. 20. 20
  21. 21. 21
  22. 22. 2 nd
  23. 23. Afraid of new technology
  24. 24. Really love FaceBook
  25. 25. Just created MySpace page for community organization
  26. 26. Want to explore the sociology of the intersection between humanity and technology
  27. 27. 2
  28. 28. Using Social Technologies Social bookmarking Blogging Social networking site Screencast Virtual world presentation Wiki
  29. 29. Evaluating Online Communities Heuristic review Usability testing Data logging Online survey Content analysis
  30. 30. Cervical cancer prevention Tween sexual education Breast feeding Binge drinking Dental fears 9 Weight loss Semi-vegetarians Multiple Sclerosis Domestic violence in Asian American communities
  31. 31. 12
  32. 32. Online Online Online Introduction Communities Communities Communities (def. and ex.) (people) (new) Online Design & Evaluation Communities Marketing Marketing (usability) (existing) Evaluation Evaluation The Real Virtual Worlds (sociability) (effectiveness) World
  33. 33. Online Communities (new)
  34. 34. Online Online Online Introduction Communities Communities Communities (def. and ex.) (people) (new) Online Design & Evaluation Communities Marketing Marketing (usability) (existing) Evaluation Evaluation The Real Virtual Worlds (sociability) (effectiveness) World
  35. 35. Marketing
  36. 36. Online Online Online Introduction Communities Communities Communities (def. and ex.) (people) (new) Online Design & Evaluation Communities Marketing Marketing (usability) (existing) Evaluation Evaluation The Real Virtual Worlds (sociability) (effectiveness) World
  37. 37. The Real World
  38. 38. Online Online Online Introduction Communities Communities Communities (def. and ex.) (people) (new) Online Design & Evaluation Communities Marketing Marketing (usability) (existing) Evaluation Evaluation The Real Virtual Worlds (sociability) (effectiveness) World
  39. 39. 12
  40. 40. Social Tagging Blogging Networking Images and RSS sites Microcontent Media Sharing Wikis Screencasting Trouble Grab Bag Second Life Second Life shooting
  41. 41. Tagging and RSS
  42. 42. Social Tagging Blogging Networking Images and RSS sites Microcontent Media Sharing Wikis Screencasting Trouble Grab Bag Second Life Second Life shooting
  43. 43. Screencasting
  44. 44. Social Tagging Blogging Networking Images and RSS sites Microcontent Media Sharing Wikis Screencasting Trouble Grab Bag Second Life Second Life shooting
  45. 45. Microcontent
  46. 46. Social Tagging Blogging Networking Images and RSS sites Microcontent Media Sharing Wikis Screencasting Trouble Grab Bag Second Life Second Life shooting
  47. 47. 9
  48. 48. LESSONS LEARNED Be practical Teach creatively Let students lead Give more homework
  49. 49. Thank you! Gillian Mayman Public Health Librarian University of Michigan gmayman@umich.edu

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