From Software To Social Software

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a deck I created early 2009 to summarize some of the work we'd done on ThinkPlace: case study of transforming a conventional application at IBM into social software. It was a fascinating journey to embed "social" features into an enterprise app during 2008-09 and looking back, we were still very ahead of the curve back then.

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  • From Software To Social Software

    1. 1. From Software... to Social Software ThinkPlace as a case study Kapil Gupta, IBM
    2. 2. soft·ware - noun a collection of computer programs and procedures that perform some tasks on a computer system
    3. 3. A place to share ideas and collaborate
    4. 4. 4 years later ... Business impact Number of ideas 1 2 3 4 5 1 2 3 4 5 Year Year
    5. 5. Build it, and they will come: lots of ideas Photo by Flickr user Sister72, licensed under Creative Commons, Attribution 2.0 Generic
    6. 6. ... but that also raises the bar for finding good ideas But Photo by Flickr user MayaEvening, licensed under Creative Commons, Attribution 2.0 Generic
    7. 7. Some good ideas are found but many remain hidden Photo by Flickr user giladr, licensed under Creative Commons, Attribution 2.0 Generic
    8. 8. Ideas can be input in many languages ...
    9. 9. ... presents its own challenges
    10. 10. Bottom line: ideas don’t flow through as fast as we’d like
    11. 11. Historical perspective... Ideas Program 75 years old ThinkPlace concept Values Jam sets corporate World Jam ThinkPlace values WW collaboration launch inside IBM external trends 2003 2004 2005 2006 2007 2008 2009
    12. 12. Historical perspective... Ideas Program 75 years old ThinkPlace concept Values Jam sets corporate World Jam ThinkPlace values WW collaboration launch inside IBM external trends 2003 2004 2005 2006 2007 2008 2009 “The Wisdom of Crowds” published
    13. 13. Historical perspective... Ideas Program 75 years old ThinkPlace concept Values Jam sets corporate World Jam ThinkPlace values WW collaboration launch inside IBM external trends 2003 2004 2005 2006 2007 2008 2009 “The Wisdom of “Web 2.0” Crowds” published gains currency
    14. 14. Historical perspective... Ideas Program 75 years old ThinkPlace concept Values Jam sets corporate World Jam ThinkPlace values WW collaboration launch inside IBM external trends 2003 2004 2005 2006 2007 2008 2009 “The Wisdom of “Web 2.0” “Social Networking” Crowds” published gains currency takes off
    15. 15. Historical perspective... Ideas Program Lotus 75 years old ThinkPlace Connections concept released Values Jam sets corporate World Jam ThinkPlace values WW collaboration launch inside IBM external trends 2003 2004 2005 2006 2007 2008 2009 “The Wisdom of “Web 2.0” “Social Networking” Crowds” published gains currency takes off
    16. 16. Historical perspective... Ideas Program Lotus 75 years old ThinkPlace Connections concept released Values Jam Beehive at IBM sets corporate World Jam ThinkPlace values WW collaboration launch inside IBM external trends 2003 2004 2005 2006 2007 2008 2009 “The Wisdom of “Web 2.0” “Social Networking” Crowds” published gains currency takes off
    17. 17. Historical perspective... Ideas Program Lotus 75 years old ThinkPlace Connections concept released Values Jam Beehive at IBM sets corporate World Jam ThinkPlace values WW collaboration launch ThinkPlace: next gen inside IBM external trends 2003 2004 2005 2006 2007 2008 2009 “The Wisdom of “Web 2.0” “Social Networking” Crowds” published gains currency takes off
    18. 18. So how did we get to the light at the end of the tunnel? Photo by Flickr user Urban_Cougar licensed underAttribution-Noncommercial-No Derivative Works 2.0 Generic
    19. 19. Update design and interface Agile development Open defect reporting Deploy to an early-adopter community first
    20. 20. so·cial soft·ware
    21. 21. so·cial soft·ware - noun
    22. 22. so·cial soft·ware - noun collection of computer programs and procedures which:
    23. 23. so·cial soft·ware - noun collection of computer programs and procedures which: recognize connections between users of the software system; and
    24. 24. so·cial soft·ware - noun collection of computer programs and procedures which: recognize connections between users of the software system; and facilitate discovery of relevant new content or actions
    25. 25. so·cial soft·ware - noun collection of computer programs and procedures which: recognize connections between users of the software system; and facilitate discovery of relevant new content or actions by leveraging knowledge about actions of connected users
    26. 26. Its about people
    27. 27. Identity - who you are Contacts - who you know Activities - what you are doing
    28. 28. Services: Build or Borrow? http://www.flickr.com/photos/17258892@N05/2588347668/
    29. 29. Services used Authentication (e.g. SSO at IBM; OpenID outside) Social network (Sonar at IBM; OpenSocial outside) (Content discovery - built our own)
    30. 30. What about Challenges? http://www.flickr.com/photos/watchsmart/1195627068/
    31. 31. Team distribution Learning curve on use of Agile Managing uncertainty, expectations
    32. 32. Key Insights: Test performance early Refactor Refactor Refactor How to measure “social activity”? http://www.flickr.com/photos/kpwerker/2635694952/sizes/l/
    33. 33. Summary Analyze where social network activity can help Focus on: Identity, Contacts, Activities Add value by enabling discovery Leverage existing services and platforms: IIP, SSO for sign on SaND, SmallBlue, Beehive, Connections for network Engage your users in the process

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