1. Health Marketing and Social Media at the CDC Jay M. Bernhardt, PhD, MPH National Center for Health Marketing Centers for Disease Control and Prevention UGA Public Relations & Social Media Conference
7. Health Marketing Products : CDC’s Research, Science, Evidence- based- advice Customers : “ The Public” Individuals Institutions Communities US pops Global pops Customers : Health profs Partners Audience research, Formative research, Public engagement, Partner engagement Translating research to practice (B2B), Health communication and marketing (DTC)
22. CDC 2.0: Whyville Excerpt from www.gamingandtech.com blog: 10,000+ Whyvillians vaccinated during the first week
23. CDC 2.0: Second Life Hygeia, the muse of health, becomes Hygeia Philo, CDC avatar
24. CDC 2.0: Second Life Recently purchased island – new buildings under development Established off-network access to fully develop the Second Life space. Developing in-world activities so users can “do” something
25. CDC 2.0: Podcasts CDC averages about 1000 - 1500 downloads per day Use of facemasks and respirators during an influenza pandemic Climate change: Science, health, and the environment MMWR Reports
31. It is estimated this profile has more than 850 friends, the actual list is kept private at the request of the profile owner Resources were disseminated to two social network profiles. This profile posted the information in a blog to its network of friends. MySpace CDC 2.0 Case Study: Virginia Tech
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33. Thank you from the CDC. www.cdc.gov/healthmarketing [email_address]