Introduction• Directing means giving instructions, guiding, couns elling, motivating and leading the staff in an organisation in doing work to achieve Organisational goals.• Direction is a managerial function performed by the top level officers of management
Defination• According to haimann, “Directing consists of the process and techniques utilized in issuing instructions and making certain that operation are carried on as originally planned• Koontz and O’Donnel, “Direction is the interpersonal aspects of managing by which subordinates are led to understand and contribute effectively to the attainment of enterprise objective
• Urwick and Breach , “Directing is the guidance, the inspiration, the leadership of those men and women that constitute the real core of the responsibilities of management• J.L. Massie, “Directing concerns the total manner in which a manager influences the actions of his subordinates. It is the final action of his subordinates. It is the final action of a manager in getting others to act after all preparations have been completed
• Earnenet Dole, “Direction is telling people what to do and seeing that they do it to best of their ability. It includes making assignments, corresponding procedures, seeing that mistakes are corrected, provided on the job instruction and of course, issuing orders.”• Directing is a continuous process initiated at top level and flows to the bottom through organisational hierarchy
Importance of Directing• Direction initiates actions to get the desired results in an organisation.• Direction attempts to get maximum out of employees by identifying their capabilities.• Direction is essential to keep the elements like Supervision, Motivation, Leadership and Communication effective.• It ensures that every employee work for organisational goals.• Coping up with the changes in the Organisation is possible through effective direction.