071129 The I Tv Company

Business Platform Establishment Investment Cases Proprietary and confidential (Colour Coded)

80m 40m 30m Today 8m 6 Months 12 Months 18 Months 24 Months 20m

Opportunities and Projected Outcomes

Technology – Under Development

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Made For Interactive Broadband Distribution TVC / Advertorial Production Facilities Professional Resources

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Solution for End-to-End Live Broadcasting From anywhere in Australia, to any-broadband connected device, anywhere in the world. Live Digital Media Production System Media Streaming - Network Operations Centre (NOC) StreamingPlatform.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Production to End-User Delivery On-Location Solution

Indicative pricing schedule Managed Service End-to-End Live Production and Digital Distribution Services 1. Including 100GB distribution, Additional Distribution GB’s available @ $3.30 2. Live Transmission to a range of streaming format 3. Post live encoding into a range of digital formats 4. Storage of Content available @ $3.00 Per GB 5. On-Site Satellite Installation $1,500 End-to-End Solution Production Services Digital Broadcasting Rate Camera and Sound Crew TOTAL EVENT COST 4 Hour Broadcast $3,402.26 $4,071.43 $7,473.69 8 Hour Broadcast $3,402.26 $8,142.86 $11,545.12 20 Hours Broadcast $3,402.26 $16,285.72 $19,687.98

STREAMING PLATFORM StreamingPlatform.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What does “Streaming Platform” do?

iTV Channels Wholesale Costs Including Level 3 Support Only Indicative pricing schedule Set-up Charge (12 Month Contract) $40,000 Packaged Data Monthly Excess (Per MB) 100GB Data $5,800.71 $0.0028 200GB Data $5,973.06 $0.0021 500GB Data $6,817.57 $0.0019 1,000GB Data $12,694.62 $0.0016 5,000GB Data $18,726.80 $0.0014 10,000GB Data $30,791.14 $0.0010 25,000GB Data $43,717.22 $0.0008 50,000GB Data $61,813.73 $0.0006

AN INDUSTRY STRATEGY FOR COMMERCIALISING DIGITAL ITV MediaGuideNetworks.net

Existing IPTV Sales Cycle Traditional cost of implementation has required end-to-end investment Purchasing the Environment prior to making sales Sell Premium Content to Broadband Connected End-Users

[object Object],[object Object],[object Object],[object Object],[object Object],Broadcast Revenues Revenue Drivers for Portal Owners

Why is iTV Different to Internet? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Revenue iTV Revenue Competes with all TV Connected Sectors

What’s Happening to the Media Sector? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.computerhope.com/history/2000.htm http://www.computerhope.com/history/19902000.htm http://www.researchandmarkets.com/reports/446873/foxtel.htm Effective Advertising = Free To Air Effective Advertising = Broadband

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Free to Air? “ Free Television is like the beach. It’s free to use, for all Australians.”

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Providing Free TV Broadcasters an “interactive Feed” to combine Broadcast with Broadband through the Set-Top Box. Free TV Broadcasters are able to expand their (“Advertising”) Territory Business Processes - EXPANSION Broadcasters Sell the STB and the IPTV Service as a Means to Acquire Advertising Revenue

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ISP’s Needs to Sell iTV Set-Top Boxes

FTA provide ISP / IPTV Solutions ,[object Object],[object Object],[object Object],[object Object]

Premium Content Providing Additional Channels Via Broadband Programming

STB Subscriptions ,[object Object],[object Object],[object Object]

Additional Content - IPTV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technology Overview What technologies are involved with iTV?

TV Technologies The Broadcast Layer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],DVB – Enabling iTV

iTV Technologies The Interactive Layer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Revenue Model for iTV / IPTV Network Operator A path to profitability Leveraging ISP’s as Broadband Sales Channels for Media.

Integration of Technology with Broadcasters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On-Going iTV Charges to Portal Owner (i.e. Portal Owner = Broadcaster) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IPTV Distribution, Production and Post Production Charges ITV Service Installation Enterprise Portal Intergration (STB and Web) Installation Charges Broadcast iTV Platform - Feed Fee (inc. Web) Monthly Charges Broadcast iTV SERVER Equipment Purchase Per Unit (Min. 2 Required) Content Enablement Production - Software Tools (API Specs, etc.) Per CPU New Content Charge - Per GB of Content Uploaded to iTV Head-END HD New Content Charge - Per GB of Content Uploaded to iTV Head-END (SD + HD Title) Encoding Charges - Per Title or Per Hour (h.264, WMV, etc.) Set-top box development & deployement fees STB - Software / Activation Fees STB Intergration Fee (New STB Hardware via CE) Distribution Charges - Content Usage Charges (Per Feed. whether “Forward and Store” or otherwise.) IPTV (video) Content Delivery (Per Minute) - Standard Definition (576i + 5.1 / 2.0) IPTV (video) Content Delivery (Per Minute) - High Definition (upto 1080i DTS) IPTV (Web Content) Delivery (Per MB to STB)

[object Object],[object Object],[object Object],What about Web Distribution?

[object Object],[object Object],[object Object],[object Object],[object Object],Don’t Forget High Definition...

THE END Thankyou for your time. Timothy Holborn The iTV Company Pty. Ltd. [email_address]

071129 The I Tv Company

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071129 The I Tv Company