This document summarizes Central Ohio COG Inc.'s core competencies in marketing services including strategy development, creative design, data management, consultation, print, direct mail, personalized URLs, email, video, and social media. It discusses how the digital revolution has shifted marketing from one-way broadcast media to dynamic two-way conversations across various digital forums. It emphasizes that successful marketing now involves starting and engaging in ongoing relevant conversations with customers through integrated channels like print, email, personalized URLs, and social media to turn customers into brand advocates.

1. CENTRAL OHIO COG INC.
inspiring change…through communication

2. EACH COG SOLUTION PLAYS A SMALL
PART IN THE BIG JOB OF GROWING
YOUR BUSINESS

3. CORE COMPETENCIES
 Marketing Strategy Development
 Creative Design and Copywriting
 Data Asset Management
 One2one Marketing Consultation
 Targeted Variable Data / Variable Image Print
 Targeted Direct Mail
 Personalized URLs
 Targeted CRM Email
 Video Hosting /Messaging
 Social Messaging

4.  This slide should be the second of the core
competencies slide in our standard
presentation.

5. WE ARE IN THE MIDDLE OF A
MARKETING REVOLUTION

6. THE CHANGE
 How the population consumes media and
interacts with the brands
Expect the unexpected…

7. Creating Brand Advocates
is now just as important as
creating brand awareness

8. Marketing in the Digital
space is about
“conversations”

9. “conversations” that are
conducted 24/7 in digital
forums, on blogs, social
networks, mobile devices,
email, print, and in person

10. CONVERSATION RELEVANCE
DEPENDS ON DATA CAPTURE

11. The
Customer Relationship
Management System (CRM) is
the “conversation” driver
Communication based on Emotional Interests

12. The mix of media channels has
shifted from a one-way broadcast
model to a set of dynamic two
way media forums
Source: Booz Allen Hamilton
HD Marketing 2010: Sharpening the Conversation

13. WHAT IS OUT?
Broadcast
Media
 Television
 Radio
 Newspapers
 Billboards
 Print

14. WHAT IS IN?
Direct Relevant
Media
 VDP (Variable Data Print)
 SMS (Short Message Service)
 VDE (Variable Data Email)
 PURL (Personal Uniform Resource Locator)
 CRM (Customer Relationship Management)

15. THE DIGITAL REVOLUTION
IS HERE! PRINT
 Digital VDP is breathing new life into
Printed Mail
 98% of US Citizens receive Postal Mail
DIRECT MAIL
IS THE WORKHORSE FOR LEAD GENERATION
Study from: Pew Internet and American Life Project 2009

16. PRINT REVOLUTION
 Creating a conversation involves
engagement with relevant printed material
 The strongest form of lead generation
campaigns is Direct Mail
 Use VDP Direct Mail to start a
“conversation”
 Make your mail work 4x to 5x harder
 Print less and get more

22. THE DIGITAL REVOLUTION
IS HERE! EMAIL
 90% of US internet users have gone
online and sent or read email
 57% do this as part of a typical day
 1.4 billion email users in 2009,
expected to rise to 1.9 billion by 2013
 247 billion emails were sent each day
in 2009
Study from: Pew Internet and American Life Project 2009

23. EMAIL REVOLUTION
 Email is a very effective tool to further the
brand “conversation” BUT…
 Challenges exist in capturing email data
 Lists are easily available but often very
costly and out-dated!

24. EMAIL REVOLUTION
 Make your email speak!
 Make it relevant!
 Make it engaging!
 83% of consumers want more control of
what email content they receive
 Use email to further your “conversation”

28. THE DIGITAL REVOLUTION
IS HERE! PERSONAL URL
 The funnel to which all digital tracking
is possible
 Know how consumers are engaging
with your brand
 Learn what Marketing Channel is the
most effective

29. PERSONAL URL
 Know how consumers are engaging
with your brand
 Creating a personal space for each
end user to engage with your brand
allows 2 things:
 A personal experience
 Capture of data to grow a relevant
“conversation”

30. PERSONAL URL
 The PURL allows the brand to conduct
a two-way “conversation”
Capture date to feed the CRM

32. SOCIAL MEDIA GROWTH
 By creating a 2-way conversation that
allows the brand to speak to its
consumers, they soon become “brand
advocates” and the social forward is
born

33. MEDIA IS THE “NEW CREATIVE”
Message distribution is now even more important
than creative execution

34. MARKETING TODAY
IS A 24/7 CONVERSATION
 Are you equipped to communicate?

35. Direct Mail
Postcard
PURL
Email

36. CENTRAL OHIO COG INC.
inspiring change…through communication