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2010-09-26 Building Coalitions (AZ Student Leader Conf)
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2010-09-26 Building Coalitions (AZ Student Leader Conf)

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Training on building strong coalitions as a strategy to win campaigns. …

Training on building strong coalitions as a strategy to win campaigns.

26 September 2011
Conference for Arizona Student Leaders
Flagstaff, AZ

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  • 1. Building Coalitions How To Organize Lasting Coalitions That Build Your Organization And Win Campaigns Nicole Allen The Student PIRGs CASL – Sept. 25, 2010
  • 2.
    • “ We must all hang together, or assuredly we shall all hang separately.”
        • - Benjamin Franklin,
        • at the signing of the Declaration of Independence
  • 3. Why Work In Coalitions?
    • Show your strength – coalitions present an image of power.
    • Consolidate resources – volunteers, lobbyists, publicity, materials.
    • Expand your arsenal – access and influence, new constituencies, expertise.
    • Build your organization – regular participation establishes your organization as a leader
  • 4.
    • A coalition is more powerful than the sum of its parts.
  • 5. Types of Coalitions
    • Endorsement model – aka “Paper Tiger.” List of endorsers builds credibility, breadth.
    • Associate model – Other groups actively participate (collecting signatures, etc), but you still “run” the campaign.
    • Partner model – The coalition runs the campaign as a group. All members actively participate and make decisions together.
  • 6. Steps to Coalition Building
    • Outline your vision for the coalition.
    • Make a list of organizations to approach
    • Create packet (incl. endorsement form)
    • Contact other groups
    • Follow up to secure endorsements
    • Establish coalition plan
  • 7. Sample Coalition
  • 8. Brainstorm Step 1: Coalition Vision
  • 9. Brainstorm Step 2: Organizations to Include
  • 10.
    • Cover letter
    • Background articles, fact sheets
    • Endorsement form
    Step 3: Coalition Packet
  • 11.
    • Make Textbooks Affordable Campaign Endorsement Form
    • The cost of college textbooks has become a major affordability issue for many students. The average student spends about $900 per year on textbooks and prices have been rising more than 4 times the rate of inflation for the past two decades. On top of that, publishers exacerbate the problem with practices such as issuing unnecessary new editions, bundling and withholding prices from faculty. We believe that:
    • Textbooks should be priced affordably, and new editions and bundles should come out only when necessary
    • Professors should consider adopting open textbooks and use other cost-reducing practices
    • Foundations, universities and government should fund the creation of more open textbooks
    • It’s time to put an end to outrageous textbook prices, and the Make Textbooks Affordable campaign is working to do that getting the word out about open textbooks and the new law. If publishers start to face competition, they will need to lower their prices and adopt fairer practices toward students.
    • Therefore, I/we endorse the Make Textbooks Affordable campaign:
    • Name ________________________________________________________ Date ______________________
    • Position __________________________________ Organization _____________________________________
    • Address___________________________________________________________________________________
    • Phone __________________________________ Email ____________________________________________
    • I/We will help by:
    • ____ Co-sponsoring events, such as the Day of Action on Oct 21, 2010
    • ____ Organizing a presentation on open textbooks for faculty
    • ____ Distributing information to faculty
    • ____ Writing a letter to the editor or op-ed to the campus or local newspaper
    • ____ Speaking at a press conference
  • 12. Step 4: Contact Other Groups Example
  • 13. Step 5: Follow Up, Get Endorsements
    • Tips:
    • Know their process
    • Emphasize urgency
    • Get them involved immediately
  • 14. Brainstorm Step 6: Coalition Plan
  • 15. Building Coalitions How To Organize Lasting Coalitions That Build Your Organization And Win Campaigns Nicole Allen The Student PIRGs CASL – Sept. 25, 2010