Building National CampaignsActivists, Alliances, and How Change Happens<br />This presentation introduces a new book from ...
show how it can be useful
encourage you to add your own experiences to the content</li></ul>Paperback, 216 x 138mm, 104pp, <br />£10.95, ISBN 978-08...
Book contents<br />Introduction<br />1. Contexts<br />2. Building an alliance<br />3. Developing a strategy<br />4. Incorp...
Introduction<br />Draws general lessons about setting up, co-ordinating, and delivering campaigns in alliances, on any iss...
Chapter 1: Contexts<br />Different countries: different activities<br />Q: Which activities have we used/do we plan to use...
Chapter 2: Building an alliance<br />Learning from the start<br />Strong alliances create good campaigns<br />Choose your ...
Chapter 3: Developing a strategy<br />Learning while planning<br />Your strategy must include a vision of how people’s liv...
Chapter 3: Developing a strategy (2)<br />‘Why do we need a strategy?’ Because without one you will be reacting to events....
What is our preferred solution?
Who are our allies?
What skills/contacts/expertise do our allies bring?
Who and what are our targets and audiences?
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Building National Campaigns: Activists, Alliances, and How Change Happens

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This presentation summarises the book in 13 simple slides. Use this to learn more about the book or to present the concepts in the book to your colleagues and partner organisations. There are questions at the end of each slide to encourage you to add your own experiences to the content. Please also use the notes pages at the base of the slides to assist you in understanding and presenting the presentation.

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Building National Campaigns: Activists, Alliances, and How Change Happens

  1. 1. Building National CampaignsActivists, Alliances, and How Change Happens<br />This presentation introduces a new book from Oxfam.<br />The slides:<br /><ul><li>present the contents of the book
  2. 2. show how it can be useful
  3. 3. encourage you to add your own experiences to the content</li></ul>Paperback, 216 x 138mm, 104pp, <br />£10.95, ISBN 978-085598-574-5 <br />
  4. 4. Book contents<br />Introduction<br />1. Contexts<br />2. Building an alliance<br />3. Developing a strategy<br />4. Incorporating gender equality<br />5. Using the media<br />6. Developing policy<br />Conclusion<br />Notes<br />Appendix<br />Resources<br />Index<br />
  5. 5. Introduction<br />Draws general lessons about setting up, co-ordinating, and delivering campaigns in alliances, on any issue<br />Looks in detail at experiences from campaigns on labour standards in five countries<br />Describes how international NGOs can work with local partners<br />Has case studies from Colombia, Morocco, Nicaragua, Sri Lanka, and the USA <br />Q: What can our organisation contribute to the experience in this book?<br />Q: What campaign stories do we want to share?<br />
  6. 6. Chapter 1: Contexts<br />Different countries: different activities<br />Q: Which activities have we used/do we plan to use in our programme?<br />
  7. 7. Chapter 2: Building an alliance<br />Learning from the start<br />Strong alliances create good campaigns<br />Choose your allies carefully<br />Be ready to make compromises<br />Be aware of local attitudes and beliefs<br />Record and share action points<br />Account for funds in a transparent way<br />Q: Who do we work with in alliances? How did we choose our allies?<br />
  8. 8. Chapter 3: Developing a strategy<br />Learning while planning<br />Your strategy must include a vision of how people’s lives will change as a result of your activity<br />Choose strategies that will build people’s capacity<br />Establish goals that are ‘winnable’ as well as aiming for more long-term changes<br />Understand your allies’ strengths and weaknesses<br />Allocate work appropriately<br />Q: What are our ‘winnable’ goals?<br />
  9. 9. Chapter 3: Developing a strategy (2)<br />‘Why do we need a strategy?’ Because without one you will be reacting to events. You need to be in charge! A strategy should provide answers:<br /><ul><li>What is the problem?
  10. 10. What is our preferred solution?
  11. 11. Who are our allies?
  12. 12. What skills/contacts/expertise do our allies bring?
  13. 13. Who and what are our targets and audiences?
  14. 14. What actions should we take, led by whom, and when?</li></ul>Q: Can we answer all the questions? What else can we add?<br />
  15. 15. Chapter 4: Incorporating gender equality<br />‘Just because a campaign concerns women’s rights…does not necessarily mean that it addresses gender inequality’<br />Incorporate gender equality in campaign aims, messages, and actions<br />Challenge gender stereotypes, even among your allies<br />Value the contribution of women and men<br />Encourage dialogue between alliance member organisations<br />Q: How do we incorporate gender equality in our campaign work?<br />
  16. 16. Chapter 4: Incorporating gender equality (2)<br />Gender mainstreaming<br />Including a gender perspective in all aspects of a campaign can produce tensions<br />How do we keep a focus on the main campaign theme and on gender issues?<br />There may need to be external campaigning on gender issues at the same time as internal lobbying of allies/partners to keep gender issues central to the campaign<br />Gender-mainstreaming work can raise questions about different levels of commitment of allies to gender issues<br />Q: How far are gender issues and approaches embedded in our activities?<br />
  17. 17. Chapter 5: Using the media<br />Effective media work can be very influential<br />Carry out a power analysis of all media<br />Personal testimonies are very powerful<br />Ensure you target your media message at the right people<br />Make sure you choose the right medium to reach those people<br />Q: Are we engaging with the media effectively?<br />
  18. 18. Chapter 5: Using the media (2)<br />Effective media work:<br />has a strategy<br />has clear agreed messages that can be adapted by alliance members for different situations and audiences<br />responds to media expectations: press releases, press conferences, photo opportunities, etc.<br />cultivates friendly journalists<br />creates opportunities for media coverage<br />reacts to opportunities within an agreed plan<br />identifies stories for audiences<br />matches audiences with specific media types and channnels<br />Q: What else can we add to this list?<br />
  19. 19. Chapter 6: Developing policy<br />Move beyond identifying problems to proposing alternatives<br />Explain your policy analysis<br />Clarify what alliance members are willing to campaign for<br />Consider international research and global backing<br />Q: Do we have good policy suggestions based on thorough research?<br />
  20. 20. Conclusion and resources<br />The stories in Building National Campaigns describe the ups and downs, the steps forward and the setbacks of campaigning organisations just like yours!<br />It is important to remember that the ideals of justice and development are well worth all the hard work of campaigning.<br />For further information, take a look at:<br /><ul><li>the Resources Section at the end of the book</li>

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