Summary of my take aways from the Better Homes and Gardens Real Estate Convention in Las Vegas 2013. "Fusion"

1. NOTES FROM FUSION 2013

2. NEW GREENHOUSE
 New CRM
 FREE Agent Website – no IDX
 $50 Agent web site with IDX PLUS more
 Upgrade includes cool tools like
 Just
sold email newsletter ability
 Mobile website
 Market insider reports
 Education and training

3. BHGRE & RELIANCE PARTNERS
 Working on transmitting our listings to the world
 Zillow
 Trulia
 Training on how to get the most out of list hub

4. MAKE VIDEO TO PROMOTE YOUR BIZ
 Video Ideas
 What is a home warranty
 How much does it cost to sell your home
 How much does it cost to buy your home
 What type of loans are available
 Local real estate report
 PRE - buyer/seller video

5. PAIGE
 Passion
 Authenticity
 Innovation
 Growth
 Excellence
 Better Agents @ Better Homes and Gardens RE

6. BETTER HOMES AND GARDENS MAGAZINE
 40 Million subscribers
 1 in 6 Adults
 1 in 5 Homeowners
 1 in 4 Women
 7 million visit the website
 Data base of 100 million
 #1 magazine on Facebook
 #1 Brand on Pintrest
 Huge with the Echo Boomers

7. BETTER HOMES AND GARDENS FACEBOOK
 Check ―all things real estate BHGRE
 Use content as your own
 77% of 18-35 year olds say….
 ―Homeownership is the most important goal they
have.‖
 Better Homes and Gardens magazine
 On facebook http://www.facebook.com/groups/bhgrp/
 On Pintrest http://pinterest.com/bhg/

8. MIKE STAVER
 Follow ―the Staver Group‖ on Facebook
 STORM
 Stand Firm
 Take Responsibility
 Observe & Adjust Quickly
 Resist the need to look back
 Manage your energy

9. MIKE STAVER
―It Doesn’t Matter What Was-
It Only Matters What Will Be‖

10. NEW INTERNET FACTS
 90% of Buyers Start on the Internet
 6% of Buyers start using the newspaper
 20% real estate searches are on a mobile device
 69% start with a search like…
 Roseville homes for sale
 Buyers make 11 searches before taking action
 Remember the 10 days of pain?
 See attached Realtor.com advice

11. NEW INTERNET FACTS
 Buyers use ―you tube‖ and other video sites to
search for real estate information.
 86% to find community information
 70% for a home TOUR!
 (think video on eProperty sites)
 Make your agent profile on You Tube
 Consider Slide Share
 http://www.slideshare.net/twesely

12. APP WORLD
 Appadvice.com, just what it says
 Magicplan, MEASURES your rooms and DRAWS
your floor plan just by taking pictures.
 Homesnap, Just snap a photo of any home,
nationwide, to identify it and find out how much it's
worth.
 Compass, is a a measuring instrument which
indicates the cardinal points under the sunlight.
 Slydail, is a free voice messaging service that
connects you directly to someone's mobile
voicemail.

13. APP WORLD
 Signnow, is the easiest way to sign a document
anywhere you go.
 Evernote, Save your ideas, things you like, things
you hear, and things you see.
 Karls Mortgage Calculator, yep, that what it is
 YouMail, There's simply no better way to handle
your mobile phone's calls and messages than
upgrading your old, obsolete voicemail to
YouMail.

14. APP WORLD
 Dropbox, Forget emailing attachments back and
forth — share, collaborate, and stay in sync
 Google Drive, is the home for all your files. With
Google Drive for your PC.
 Ring Central, toll free #’s for your business
 Halloo, A phone system for the social
organization
 Grasshopper, Toll free or local number, Unlimited
extensions, Call forwarding to mobile phones,
Voicemails via email, Manage online or by phone

15. APP WORLD
 Cam Scanner, The most downloaded scanning
app for smartphones over the world!
 JotNot, is the original and premier multi-page
document scanner for the iPhone.
 My Scans, is the best Scanner and Document
organizer for iPhone and iPad!
 Turbo Scan, turns your iPhone into a multipage
scanner for documents.
 Hello Sign, Getting documents signed has never
been simpler.

16. APP WORLD
 SoundNote, tracks what you type and draw while
recording audio.
 Expensify, Expense reports that don't suck!
 Shoeboxed, Eliminate Your Paper Clutter Today.
 Join.me, combines instant screen sharing and
powerful meeting tools that anyone can use.
 Slideshare.net, the ability to upload and share
publicly or privately PowerPoint presentations,

17. APP WORLD
 Surveymonkey.com, Create surveys in minutes
with our intuitive web-based tool.
 Zoomerang.com, Create surveys with ease using
expert templates and Question Bank, a library of
thousands of questions written to eliminate bias.

18. BHG TOOLS
 Updated Listing (Marketing) Presentation
 Updated Buyers Presentation
 Videos, lots of Videos
 Consider putting the power point together with
audio and posting it on SlideShare.