Successfully reported this slideshow.
Your SlideShare is downloading. ×

Rich Media and Small Data Keynote from IMS San Fran 2013

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Upcoming SlideShare
Notes from fusion 2013
Notes from fusion 2013
Loading in …3
×

Check these out next

1 of 17 Ad

Rich Media and Small Data Keynote from IMS San Fran 2013

Download to read offline

In this keynote from the recent IMS SF conference, I look at the question of content and scale – on one hand we have big budget campaigns, long-form video, and big data; on the other word of mouth viral campaigns, vine and snapchat, and small data. As innovative brands shift their focus from the former to the later, I explore the impact on how we can create more effective ways to reach and engage customers AND employees, starting with elements of storytelling, and then breaking down 3 goals for this new world: Inform, Connect, Motivate AND the new rules of SMALL data.

In this keynote from the recent IMS SF conference, I look at the question of content and scale – on one hand we have big budget campaigns, long-form video, and big data; on the other word of mouth viral campaigns, vine and snapchat, and small data. As innovative brands shift their focus from the former to the later, I explore the impact on how we can create more effective ways to reach and engage customers AND employees, starting with elements of storytelling, and then breaking down 3 goals for this new world: Inform, Connect, Motivate AND the new rules of SMALL data.

Advertisement
Advertisement

More Related Content

Recently uploaded (20)

Advertisement

Rich Media and Small Data Keynote from IMS San Fran 2013

  1. 1. Rich Media, Personalization and the Power of Small Data Allen Bonde @abonde #IMS13
  2. 2. GET MY ATTENTION It Starts with a Story MAKE IT ABOUT ME DELIVER THE GOOD PARTS, WHERE I AM (WHEN I NEED IT) Allen Bonde @abonde #IMS13
  3. 3. INFORM Allen Bonde @abonde #IMS13
  4. 4. A brands need to think like news organizations Allen Bonde @abonde #IMS13
  5. 5. B make YouTube your launchpad PRODUCT VIDEOS MAKE CONSUMERS 85% MORE LIKELY TO BUY - InternetRetailer Allen Bonde @abonde #IMS13
  6. 6. C less is more Allen Bonde @abonde #IMS13
  7. 7. “Simplicity is the ultimate sophistication.” Leonardo DaVinci (early slogan at…) Allen Bonde @abonde #IMS13
  8. 8. CONNECT Allen Bonde @abonde #IMS13
  9. 9. IF YOUR AUDIENCE IS HERE…BE HERE A Quick Word about Social LOTS OF SIGNALS…and NOISE THE FUTURE OF SOCIAL IS MOBILE Allen Bonde @abonde #IMS13
  10. 10. MOTIVATE Allen Bonde @abonde #IMS13
  11. 11. A focus on making (big) data actionable Allen Bonde @abonde #IMS13
  12. 12. B bring data to where users are CONSUMERS TIME SPENT on MOBILE = 10% AD SPENDING SHARE ON MOBILE = 1% Allen Bonde @abonde #IMS13
  13. 13. C drive adoption by thinking small! Allen Bonde @abonde #IMS13
  14. 14. “The real opportunity is not big data, but small data. Not centralized ‘big iron’, but decentralized data wrangling.” Rufus Pollock, Open Knowledge Foundation Allen Bonde @abonde #IMS13
  15. 15. Think: Simple Smart Responsive Social www.smalldatagroup.com Allen Bonde @abonde #IMS13
  16. 16. LEARN MORE Rich Media YouTube.com/PulseNetworkTV DCG Rich Media Brief (see me!) Personalization + Small Data www.digitalclaritygroup.com/blog www.smalldatagroup.com
  17. 17. THANKS! Allen Bonde @abonde #IMS13

Editor's Notes

  • Been thinking a lot about content and scale – on one hand we have big budget campaigns, long-form video, and big data; on the other word of mouth viral campaigns, vine and snapchat, and small data – what I’d like to share is how I’ve been seeing a shift from the former to the later, and how this impacts how we can create more effective way to reach and engage customers AND employees
  • Brand = story; business performance or earning call = story; career and workday = story; my story for this talk unfolds in 3 chapters
  • Goal #1: Be HELPFUL! People pay attention if you’re saying something useful or unique – and you reach them when they are thinking about what you are saying … HOW?
  • 1-Regular, multi-part features; 2-talk-show vscorp video; 3-use industry personalities to tap expertise and social graph
  • 1-Launchpadvs destination; 2-live events; 3-part of product strategy!
  • 1-Use short-form talks (like TED),video, blogs and infographics; 2-online video getting shorter; 3-design for mobile audience; SAYING LESS DOESN”T IMPLY YOU HAVE LESS TO SAY!
  • Goal #2: Help customers connect with us and each other…
  • Goal #1: Essence of influence is motivating a behavior –> in digital world content + context drives participation;NO PARTICIPATION OR ACTION = NO ROI! … HOW?
  • 1-Last mile is where value is – via recommendations, dashboards; 2-add social dimension for sharing and insight – 3-impact on in-store, loyalty, targeting
  • 1-Responsive to location, 2-device, 3-huge advertising opportunity
  • 1-Start with user experience and context; 2- adoption drives innovation; 3-good things happen with more users have more insightsApple, Foursquare, Google, Nike; BI tools

×