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Rich Media and Small Data Keynote from IMS San Fran 2013

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In this keynote from the recent IMS SF conference, I look at the question of content and scale – on one hand we have big budget campaigns, long-form video, and big data; on the other word of mouth viral campaigns, vine and snapchat, and small data. As innovative brands shift their focus from the former to the later, I explore the impact on how we can create more effective ways to reach and engage customers AND employees, starting with elements of storytelling, and then breaking down 3 goals for this new world: Inform, Connect, Motivate AND the new rules of SMALL data.

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Rich Media and Small Data Keynote from IMS San Fran 2013

  1. 1. Rich Media, Personalization and the Power of Small Data Allen Bonde @abonde #IMS13
  2. 2. GET MY ATTENTION It Starts with a Story MAKE IT ABOUT ME DELIVER THE GOOD PARTS, WHERE I AM (WHEN I NEED IT) Allen Bonde @abonde #IMS13
  3. 3. INFORM Allen Bonde @abonde #IMS13
  4. 4. A brands need to think like news organizations Allen Bonde @abonde #IMS13
  5. 5. B make YouTube your launchpad PRODUCT VIDEOS MAKE CONSUMERS 85% MORE LIKELY TO BUY - InternetRetailer Allen Bonde @abonde #IMS13
  6. 6. C less is more Allen Bonde @abonde #IMS13
  7. 7. “Simplicity is the ultimate sophistication.” Leonardo DaVinci (early slogan at…) Allen Bonde @abonde #IMS13
  8. 8. CONNECT Allen Bonde @abonde #IMS13
  9. 9. IF YOUR AUDIENCE IS HERE…BE HERE A Quick Word about Social LOTS OF SIGNALS…and NOISE THE FUTURE OF SOCIAL IS MOBILE Allen Bonde @abonde #IMS13
  10. 10. MOTIVATE Allen Bonde @abonde #IMS13
  11. 11. A focus on making (big) data actionable Allen Bonde @abonde #IMS13
  12. 12. B bring data to where users are CONSUMERS TIME SPENT on MOBILE = 10% AD SPENDING SHARE ON MOBILE = 1% Allen Bonde @abonde #IMS13
  13. 13. C drive adoption by thinking small! Allen Bonde @abonde #IMS13
  14. 14. “The real opportunity is not big data, but small data. Not centralized ‘big iron’, but decentralized data wrangling.” Rufus Pollock, Open Knowledge Foundation Allen Bonde @abonde #IMS13
  15. 15. Think: Simple Smart Responsive Social www.smalldatagroup.com Allen Bonde @abonde #IMS13
  16. 16. LEARN MORE Rich Media YouTube.com/PulseNetworkTV DCG Rich Media Brief (see me!) Personalization + Small Data www.digitalclaritygroup.com/blog www.smalldatagroup.com
  17. 17. THANKS! Allen Bonde @abonde #IMS13

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