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Rich Media and Small Data Keynote from IMS San Fran 2013 Slide 1 Rich Media and Small Data Keynote from IMS San Fran 2013 Slide 2 Rich Media and Small Data Keynote from IMS San Fran 2013 Slide 3 Rich Media and Small Data Keynote from IMS San Fran 2013 Slide 4 Rich Media and Small Data Keynote from IMS San Fran 2013 Slide 5 Rich Media and Small Data Keynote from IMS San Fran 2013 Slide 6 Rich Media and Small Data Keynote from IMS San Fran 2013 Slide 7 Rich Media and Small Data Keynote from IMS San Fran 2013 Slide 8 Rich Media and Small Data Keynote from IMS San Fran 2013 Slide 9 Rich Media and Small Data Keynote from IMS San Fran 2013 Slide 10 Rich Media and Small Data Keynote from IMS San Fran 2013 Slide 11 Rich Media and Small Data Keynote from IMS San Fran 2013 Slide 12 Rich Media and Small Data Keynote from IMS San Fran 2013 Slide 13 Rich Media and Small Data Keynote from IMS San Fran 2013 Slide 14 Rich Media and Small Data Keynote from IMS San Fran 2013 Slide 15 Rich Media and Small Data Keynote from IMS San Fran 2013 Slide 16 Rich Media and Small Data Keynote from IMS San Fran 2013 Slide 17
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Rich Media and Small Data Keynote from IMS San Fran 2013

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In this keynote from the recent IMS SF conference, I look at the question of content and scale – on one hand we have big budget campaigns, long-form video, and big data; on the other word of mouth viral campaigns, vine and snapchat, and small data. As innovative brands shift their focus from the former to the later, I explore the impact on how we can create more effective ways to reach and engage customers AND employees, starting with elements of storytelling, and then breaking down 3 goals for this new world: Inform, Connect, Motivate AND the new rules of SMALL data.

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Rich Media and Small Data Keynote from IMS San Fran 2013

  1. 1. Rich Media, Personalization and the Power of Small Data Allen Bonde @abonde #IMS13
  2. 2. GET MY ATTENTION It Starts with a Story MAKE IT ABOUT ME DELIVER THE GOOD PARTS, WHERE I AM (WHEN I NEED IT) Allen Bonde @abonde #IMS13
  3. 3. INFORM Allen Bonde @abonde #IMS13
  4. 4. A brands need to think like news organizations Allen Bonde @abonde #IMS13
  5. 5. B make YouTube your launchpad PRODUCT VIDEOS MAKE CONSUMERS 85% MORE LIKELY TO BUY - InternetRetailer Allen Bonde @abonde #IMS13
  6. 6. C less is more Allen Bonde @abonde #IMS13
  7. 7. “Simplicity is the ultimate sophistication.” Leonardo DaVinci (early slogan at…) Allen Bonde @abonde #IMS13
  8. 8. CONNECT Allen Bonde @abonde #IMS13
  9. 9. IF YOUR AUDIENCE IS HERE…BE HERE A Quick Word about Social LOTS OF SIGNALS…and NOISE THE FUTURE OF SOCIAL IS MOBILE Allen Bonde @abonde #IMS13
  10. 10. MOTIVATE Allen Bonde @abonde #IMS13
  11. 11. A focus on making (big) data actionable Allen Bonde @abonde #IMS13
  12. 12. B bring data to where users are CONSUMERS TIME SPENT on MOBILE = 10% AD SPENDING SHARE ON MOBILE = 1% Allen Bonde @abonde #IMS13
  13. 13. C drive adoption by thinking small! Allen Bonde @abonde #IMS13
  14. 14. “The real opportunity is not big data, but small data. Not centralized ‘big iron’, but decentralized data wrangling.” Rufus Pollock, Open Knowledge Foundation Allen Bonde @abonde #IMS13
  15. 15. Think: Simple Smart Responsive Social www.smalldatagroup.com Allen Bonde @abonde #IMS13
  16. 16. LEARN MORE Rich Media YouTube.com/PulseNetworkTV DCG Rich Media Brief (see me!) Personalization + Small Data www.digitalclaritygroup.com/blog www.smalldatagroup.com
  17. 17. THANKS! Allen Bonde @abonde #IMS13
  • netzkobold

    Oct. 23, 2013

In this keynote from the recent IMS SF conference, I look at the question of content and scale – on one hand we have big budget campaigns, long-form video, and big data; on the other word of mouth viral campaigns, vine and snapchat, and small data. As innovative brands shift their focus from the former to the later, I explore the impact on how we can create more effective ways to reach and engage customers AND employees, starting with elements of storytelling, and then breaking down 3 goals for this new world: Inform, Connect, Motivate AND the new rules of SMALL data.

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