Technology trends and development 2013
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Looks at technology trends and business models that can be used by small business to gain competitiveness
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Technology trends and development 2013
- 1. Creating value through innovation and technology Riding the technology wave to competitiveness Technology Trends and Development
- 2. wwww.pulego.co.za info@pulego.co.za Why is technology important for any small business?
- 3. wwww.pulego.co.za info@pulego.co.za The big change to entrepreneurship over the past 25 years has been technology. Now, more than ever, anybody can create their own business and be up and running in the time it takes to register a website - Richard Branson
- 4. wwww.pulego.co.za info@pulego.co.za Technology in a Small Business • Increase efficiency • Competitive advantage • Tap into new markets • Grow business networks • Collaboration with others • Brand expansion • Offer services online • Workplace flexibility
- 8. wwww.pulego.co.za info@pulego.co.za Internet of Things • Internet provides missing link between devices • Convergence of infrastructure, services, applications and governance tools • Fusion between the physical and virtual world • Increased access and strategic use of data • Government and large enterprises will offer public service
- 10. wwww.pulego.co.za info@pulego.co.za Cloud Computing • IT infrastructure online • Subscription-based or pay-per-use service • Software as Service (SaaS) • Delivers a single application through the browser to thousands of customers • Utility computing • Offer storage and virtual servers that IT can access on demand
- 11. wwww.pulego.co.za info@pulego.co.za Cloud Computing • Web services in the cloud • Application programming interface (API) exploit functionality between applications over the Internet • Platform as a Service • development environments to build your own applications that your users access via the Internet • MSP (managed service providers) • Application exposed to IT rather than to end-users, such as a virus scanning service for e-mail or backups
- 12. wwww.pulego.co.za info@pulego.co.za Cloud Computing • Solutions for Small Business: • CRM – Salesforce, SugarCRM, and Highrise • Office – MS Office 365, Google Apps, Zoho Office Suite • ERP – OpenERP • Accounting - Quickbooks • Infrastructure - Amazon, Afrihost, Server Alliance • Storage – iCloud, dropbox, ADrive
- 14. wwww.pulego.co.za info@pulego.co.za “84% of people worldwide can’t go a day without using a mobile device. We look at our phones 150 times a day” Qualcomm CEO Paul Jacobs
- 15. wwww.pulego.co.za info@pulego.co.za Mobile Devices • Mobile phones, tablet computers, PDAs, media players • WI-FI, Bluetooth and GPS capabilities • Growing usage of mobile devices for services (banking) • Internet sync app and data • Device streaming (no storage) • Continuity across devices • TV connects to mainstream computing
- 17. wwww.pulego.co.za info@pulego.co.za Mobile Apps • You can find an app for almost everything • Most used apps are communication, news, social media, location, searching and banking • Growth of mobile laboratories (mLab, Blackberry, Google, Vodacom) • Driving the usage of internet (increase data revenues) • Ease access to information (QR codes)
- 19. wwww.pulego.co.za info@pulego.co.za Social Media • Changed the landscape of communication • Brought a new dimension to brand expansion • Better presence within your markets • Free access but costly resources • Growing specialisation on social media • Move towards niche social media • Facebook will become a gateway to other social media platform
- 20. wwww.pulego.co.za info@pulego.co.za Social Media • Tips • Develop a strategy • Establish credibility • Don’t do hard sales • Keep your presence (regular posting and participating in conversations) • Connect with people, including competition • Close sales through messaging and evidence
- 22. wwww.pulego.co.za info@pulego.co.za The Web • Easy and almost free to create a website (wozaonline.co.za) • Spread your information across platforms • More service offering on website with rising e- commerce • Easy integration across devices (HTML5) • Easy, faster and accurate searching
- 23. wwww.pulego.co.za info@pulego.co.za The Web • Browsers will act like personal assistants (learn your web behaviour) • Consolidate dynamic data • Voice recognition • High quality imaging • Advertainment
- 25. wwww.pulego.co.za info@pulego.co.za New Business Models • Leveraging platforms like Facebook, etc. for low cost, viral customer acquisition • App Stores for low cost customer acquisition • Freemium • Pay-per-usage • Virtual Goods • CrowdSourcing • Group buying • Marketplaces to match buyers and sellers
- 27. wwww.pulego.co.za info@pulego.co.za Selecting the Right Technology • Strategy • Value for Money • Reliability and Uptime • Customer Service • Technical Support • Features • Ease of Use
- 28. wwww.pulego.co.za info@pulego.co.za Challenges • Security over mobile devices • Managing content over multiple platforms • Managing various apps • Cost of connectivity with device synchronisation • Cost of adoption
- 29. wwww.pulego.co.za info@pulego.co.za The End Tshepo Thlaku M: 074 117 2762 T: 012 771 2322 E: tshepo@pulego.co.za