2015 USCPA Personal Chef Conference "Differentiate Yourself in The Local Market"

Key Take Away
www. MarketLoyal.com
 What is a Local Marketing
 Why is it Important To Focus Locally
 Typical Scenario (Small Business + Prospect)
 We Understand Your Pain.
 What Google Is Looking For From Your Business Locally.
 Proper Steps You Need To Do.
 Tools & Services To Accelerate The Process Locally.

Our Team
With over 20+ years of hands on digital media design, local online & offline,
reputation management, all across 4 start-ups and dozens of multi location verticals.

Our Mission & Focus
“At Market Loyal our mission is to provide business owners a hyper-local strategy that
solidifies their online foundation by generating better local online reviews, increasing
website traffic, and attracting those searching for their products and services.”
 Web Development
 Local Business Listing Optimization
 Reputation, Review Generation and Management
 Mobile Marketing Services
 Social Media Marketing & Management
 Content Generation & Promotion

The Early Days

It’s In The Blood (The Greek Corner)

Experience
 Personal Owned Digital Agency Since 2001
 Worked for several Ad Agencies in NYC,
Boston, Orlando.
 Google Adwords Certified since 2007
 Worked with Hundreds of SMB Across US.
 USPCA, NRFSP, Hire A Chef since 2013

Local Market Area is a designated area that the
business services on a regular basis or an area that
is a defined marketing area where business owner
focuses on that is central to business success.
Depending on regions a local market can be defined
as 10-50 mile radius.
Most of the focus is on optimization of your local
listing, directories and local sites and social media.

Population 2.27 Million People
477,133 Households
(2013 Census)

Your Best Prospects Are Local & Searching Locally
Busy Mom’s Young Professionals

Google Is King of Local
1. Local search visibility grows increasingly important
as “near me” searches on Google continue to rise.
2. Future customers may be looking for you at home
on their desktops, now they sre using a mobile
device on the go, including tablet.
3. Remember that Google customizes its search
results on an ongoing basis in an attempt to
enhance the search experience for each person.

What Google Looks at To Rank Your Business

Most Other Search Engines Get Info From Google

Poll The Audience Time…
What Are the Initial Online Steps
That Businesses Do When they Start
Out To Get Their Businesses Online?
1. ___________________________________
2. ___________________________________
3. ___________________________________

This is The Order Right
 Logo
 Starter Website
 Facebook Page
 Build A Newsletter
But Where Is The Local?

Here Come The Customers Right?

Network Locally Meeting Potential Customer

1. “Check Out My Website”
2. “I Will Call You”
3. “Get You A Proposal”
4. “We Can Get Started ASAP”
5. “Then………”
You Get A New Prospect

PROPOSAL……
“That is going to
take me hours”

Sent It Out
Wait…

Checks Out Website
Yikes Who Did That Website

Searches On Google
See’s No Local Exposure

Searches More Online
Looking at Other Local
Directories
NOTHING THERE EITHER

Social Media Sites Unclaimed or Not Active

PERSONAL CHEF
Didn’t Even Know About The Reviews
Do They Even Care

There Are So Many Business Listings

No Roadmap or Guidance To Help Get Things Done.

They Come From All Angles Once Business Is Created
Working off Same List

You Are Already A Winner… Because You Are Here

Your Business Name – Digital Analysis Special Gift

How To Get YOUR Digital Analysis

Focus & Proper Sequence

Things You Must Do

The Local Benefits For Businesses:
• Increased website traffic
• Increased sales/revenue
• Increased search engine rankings
• More 2- way links to your website
• Greater brand recognition
• More interactions with customers
• The ability to share deals, promotions, other special events with
customers.
• More comprehensive online appearance

Design Tools
Canva
www.Canva.com
Easily design beautiful, professional
graphics. Canva gives you all the
tools you need to design. Choose
from hundreds of professionally
designed layouts or create your own
designs from scratch.

Email Cool Tools
Brand My Mail
www.brandmymail.com
Brand My Mail offers an easy,
suitable solution you can quickly
incorporate email templates, logos
and personalized signatures which
reflect the professionalism of your
business.

Online Training
Grovo
www.Grovo.com
Grovo’s is a micro learning
platform that makes learning
faster and more effective. You’ll
build up knowledge with highly
engaging 60–90 second videos.

Thank You
George Tsafonias
Market Loyal Inc.
5950 Lakehurst Drive
Orlando FL 32819
877-959-1260(Office)
321-436-9518 (Direct)
George@MarketLoyal.com
www.MarketLoyal.com

2015 USCPA Personal Chef Conference "Differentiate Yourself in The Local Market"

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