5 Things Every Agent

1. Social Media Starters:
5 Things You Need to Get Started
Jovan Hackley
Content Marketing Manager & Agent Educator

2. AGENDA
5 Things you need to get started on any social
media site:
• Purpose
• Picture
• Resume
• Disclaimers
• Content

3. What is Social Media?
Random House Dictionary:
- © Random House, Inc. 2011.

4. What is Social Media?
Social Media is people
connecting to share & network

5. Social Media Today
Internet Users U.S. Internet Users
Worlwide
Social Networkers Reached by Blogs/Social
Networks
Non-Social Networkers
Not Reached by
Blogs/Social Networks
-Source: Neilsen
“The State of Social Media Report: Q3 2011”

6. Social Media Today
•Nearly 4 in 5active Internet users
visit social networks and blogs today.
•60 percent of people who use 3+
digital means of research for product purchases
-Source: Neilsen
“The State of Social Media Report: Q3 2011”

7. Social Media Starter: Purpose
Why are you online?

8. Social Media Purpose: Think before you leap
• What do I want toplan? this effort look like?
does success for
• What’s my game accomplish?
“Time isMeasurement:
Sample Goals:
Money”
•
• Viewson the calendar
Put it / shares
Lead Generation
•
• Research Apps
EducationResults
Use Mobile
•
• New Connections
Networking
Make the tough
decisions Mission
Measurement
Management

9. Social Media Starter: Picture
What do you want people to think of you?

10. Photo Tip: Keep It Current
When to update:
• Weight Loss
• New Hair Style
• 3+ Years Old
Remember:
The goal is to
connect, not deceive

11. Photo Tip: Show Some Character
Photos that connect:
• Close ups
• Show your style
• Show a smile
You get one shot at a
first impressions

12. Social Media Starter: Resume
What’s so great about working with you?

13. Resume that Promotes
Questions:
• Why work with you?
• Who else has
worked with you?
• What do you know?
• Where is your
business headed?

14. Resume that Promotes
Your Answers:
• Accomplishments
• Experience
• Education
• Special interest
• Recommendations

15. Build Your Online Resume: Free on Trulia
Free
• Real Estate Resume
• Blog
• Easy Recommendations
www.Trulia.com/MyProfile

16. Social Media Starter: Disclaimers
Where do you find out what’s required?

17. Online Disclaimers For Agents
For Starters
• Talk to your broker
• Check with your associations
• Read before you join

18. Online Disclaimers For Agents
Ways to protect yourself
• Paraphrase&always cite the source
• Be ware of image rights
• Ask / Google when in doubt

19. Social Media Starter: Content
What do you have to say/share?

20. Content Facts
Activity
=
Exposure

21. Content: How to get noticed
Share what you know:
• Neighborhood facts
• Business Events
• Current Events
• How’s the market?
• Your Interest

22. Content: How to Get noticed
RESPOND
Engagement is a
2-Way Street

23. Great Sources for Content
• Google: “News” +
“Your Area”
• Twitter Lists
• Trulia’s Pro Blog
• Trulia Q & A

24. Great Sources for Content
• Google: “News” +
“Your Area”
• Twitter Lists
• Trulia’s Pro Blog
• Trulia Q & A

25. Great Sources for Content
• Google: “News” + Pro.TruliaBlog.com
“Your Area”
• Twitter Lists
• Trulia’s Pro Blog
• Trulia Q & A
Free Downloads

26. Great Sources for Content
• Google: “News” +
“Your Area”
• Twitter Lists
• Trulia’s Pro Blog
• Trulia Q & A
Trulia.com/Voices

27. Thank You! Training@Trulia.com
QUESTIONS?
www.facebook.com/Tr
uliaPro
@TruliaPro