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Social Media Starters Webinar
 

Social Media Starters Webinar

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5 Things Every Agent

5 Things Every Agent

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    Social Media Starters Webinar Social Media Starters Webinar Presentation Transcript

    • Social Media Starters: 5 Things You Need to Get StartedJovan HackleyContent Marketing Manager & Agent Educator
    • AGENDA5 Things you need to get started on any social media site:• Purpose• Picture• Resume• Disclaimers• Content
    • What is Social Media?Random House Dictionary: - © Random House, Inc. 2011.
    • What is Social Media? Social Media is people connecting to share & network
    • Social Media Today Internet Users U.S. Internet Users Worlwide Social Networkers Reached by Blogs/Social Networks Non-Social Networkers Not Reached by Blogs/Social Networks -Source: Neilsen “The State of Social Media Report: Q3 2011”
    • Social Media Today •Nearly 4 in 5active Internet users visit social networks and blogs today. •60 percent of people who use 3+ digital means of research for product purchases -Source: Neilsen “The State of Social Media Report: Q3 2011”
    • Social Media Starter: PurposeWhy are you online?
    • Social Media Purpose: Think before you leap• What do I want toplan? this effort look like? does success for• What’s my game accomplish?“Time isMeasurement:Sample Goals: Money”•• Viewson the calendar Put it / shares Lead Generation•• Research Apps EducationResults Use Mobile•• New Connections Networking Make the tough decisions Mission Measurement Management
    • Social Media Starter: PictureWhat do you want people to think of you?
    • Photo Tip: Keep It CurrentWhen to update:• Weight Loss• New Hair Style• 3+ Years OldRemember: The goal is to connect, not deceive
    • Photo Tip: Show Some CharacterPhotos that connect:• Close ups• Show your style• Show a smileYou get one shot at a first impressions
    • Social Media Starter: ResumeWhat’s so great about working with you?
    • Resume that PromotesQuestions:• Why work with you?• Who else has worked with you?• What do you know?• Where is your business headed?
    • Resume that PromotesYour Answers:• Accomplishments• Experience• Education• Special interest• Recommendations
    • Build Your Online Resume: Free on TruliaFree• Real Estate Resume• Blog• Easy Recommendations www.Trulia.com/MyProfile
    • Social Media Starter: DisclaimersWhere do you find out what’s required?
    • Online Disclaimers For AgentsFor Starters• Talk to your broker• Check with your associations• Read before you join
    • Online Disclaimers For AgentsWays to protect yourself• Paraphrase&always cite the source• Be ware of image rights• Ask / Google when in doubt
    • Social Media Starter: ContentWhat do you have to say/share?
    • Content Facts Activity = Exposure
    • Content: How to get noticedShare what you know:• Neighborhood facts• Business Events• Current Events• How’s the market?• Your Interest
    • Content: How to Get noticed RESPOND Engagement is a 2-Way Street
    • Great Sources for Content • Google: “News” + “Your Area” • Twitter Lists • Trulia’s Pro Blog • Trulia Q & A
    • Great Sources for Content • Google: “News” + “Your Area” • Twitter Lists • Trulia’s Pro Blog • Trulia Q & A
    • Great Sources for Content • Google: “News” + Pro.TruliaBlog.com “Your Area” • Twitter Lists • Trulia’s Pro Blog • Trulia Q & A Free Downloads
    • Great Sources for Content • Google: “News” + “Your Area” • Twitter Lists • Trulia’s Pro Blog • Trulia Q & A Trulia.com/Voices
    • Thank You! Training@Trulia.com QUESTIONS? www.facebook.com/Tr uliaPro @TruliaPro