An introduction to the benefits of a sponsorship program for an elite level masters bicycle racing team.

1. -LOMBARDI
RACING TEAM
A Sponsorship Oppor tunity

2. Unique Presence - Mass Appeal | Team Sponsorship Racing Team | hdrCycling.com | (925) 915-0064
OV E RVIEW
In the crowded landscape of business these days, it is to a company’s benefit to brand their message, products and services to
the general and targeted public in unique, yet meaningful ways. A company’s logo image on Master Elite Professional Cyclists
uniforms/kits—as well as to have their presence felt at high impact events—achieves this end.
Throughout California and the rest of the Nation, a company realizes an
increase of name, product recognition, and an increase of business
development goals through sponsorship of our Elite Masters professional
bicycle racing team. Our elite professional cyclists, riding thousands of miles
per month on city and county surface streets, interacting with the general
public, and competing in United States Cycling Federation and United States
Professional sanctioned events, generate positive relations in the minds and
hearts of the public, in addition to generating tremendous exposure to a mass
media and spectator audience Nationwide.
In an affordable, high impact way—through a vehicle with Unique Presence
and Mass Appeal—your company is invited to place its logo image on the
HDR racing team’s uniforms for the 2010 and 2011 racing seasons. Along
with the ongoing branding in a number of communities throughout
California, sponsors gain media attention through news releases; face-to-face
opportunities with their prospects at public events; mobile billboard visibility
through thousands of training miles on major surface streets; signage at major
events; company presence at volunteer events. Additionally, HDR Racing team
members will carry and distribute sponsors’ incentive cards and message as
they compete and train.

3. Unique Presence - Mass Appeal | Team Sponsorship
W H O WE ARE
HDR racing team… We are a team of 11 Pro/Semi-Pro elite cyclists who train and compete in the Mass Appeal sport of
bicycle road racing in key events throughout California, Nevada, and Oregon, as well as major National and European events
under the United States Cycling Federation and USA Cycling. We are active in demonstrating the good life through racing,
training, and a healthy lifestyle.
Where We Are Going! - MASTERS ELITE MENS
Cultivated from our Pro/Elite status and sixteen years of cycling experience,
we have created a United States Master Elite Racing Team that participates
in the National Racing Calendar - NRC Cycling Tour sanctioned events
throughout the country, with a full calendar of more than 30 races, spanning
January through October of 2011!
We will be competing in the Tours de Nez, Tour de Tucson, Cascade Classic
S.F. Gran Prix; U.S. Master Road Championships in Bend Oregon, District
Criterium Championship in Pleasanton, California, and the Masters’ District
Road Race in Carson, California.
Racin g Team | hdrC ycling .com | (925) 915-0 064
Cont act Robe rt Wind er

4. 2010 HDR RACING RESULTS *
• 1st PG&E Criterium • 8th Cherry Pie Criterium
• 1st & 10th Fort Ord Circuit • 8th Bariani Road Race
Race • 9th Snelling Road Race
• 2nd Modesto Road Race
• 9th Dash for Cash Criterium
• 2nd, 7th & 10th Albany
Criterium *More than 40 combined top 20 placings
• 3rd Davis 4th of July Criterium
• 3rd Santa Cruz Criterium
• 3rd Modesto Criterium
• 4th Lodi Cycle Fest
• 5th Merco Credit Union GP
• 5th Timpani Criterium
• 6th Cats Hill Classic
• 6th Memorial Day Criterium
• 7th Masters State Criterium
Championships
Racing Team | hdrCycling.com | (925) 915-0064

5. Unique Presence - Mass Appeal | Team Sponsorship
S P ON S ORS H IP BE NE FITS
Elite Masters status means greater visibility on a national level while maintaining a local and regional presence. At these events,
throughout the country, our team presence is coordinated with your company locations. We will field a Master Elite men team of
up to eight of the top cyclists from Northern California.
As a US Elite Master cycling team, your company
stands at having their branding as part of the team’s
identity. We will compete in as many races throughout
the United States that is realistic to physical limitations
due to injuries and the like. We too focus on races
where your company has an interest and/or a home
base.
Though racing is the icing on the cake, it is during the
thousands of training miles on major surface streets
and interacting with the public that makes your
sponsorship tangible . Our sponsorships are
partnerships. We work to create a mutually beneficial
relationship whereby a company is realizing its goals
through our work in the community and on the race
circuit.
Racing Team | hdrCycling.com | (925) 915-0064
Contact Rober t Winder

6. Unique Presence - Mass Appeal | Team Sponsorship
Racing— Wherever We Are, So Are YOU!
Participating in forty to fifty United States Cycling Federation—USCF signature races throughout California, Nevada and
Oregon. You will realize signage exposure that will be displayed at pre-race, warm-up areas. Also, when and where permitted, we
will negotiate to afford You tent or booth opportunities to display and distribute membership and other pertinent materials. You
can leverage our team presence at signature race events throughout the year by having
your name associated with the Team. You will then have opportunities to reach
prospective members at various events without the added expense.
Training—Wherever We Are, So Are YOU!
With each cyclist spending as much as two-four hours
per day riding and training on major surface streets
throughout the greater Bay Area and other
communities, You benefit from having your company
logo image prominently emblazoned on our uniforms;
and subsequently in the eyes of the public. Riders cover
as much as 500 miles a week in preparation for races,
adding up to over thirty hours a week of training and
public exposure. The public sees us in cities in the
greater Sacramento,
San Francisco and San
Jose areas to name just a few
of the areas we train.
Every time we mount
our bicycles, we
represent sponsors in
a professional manner.
continued. . .
Racing Team | hdrCycling.com | (925) 915-0064

7. Unique Presence - Mass Appeal | Team Sponsorship
Media—Wherever We Are, So Are YOU!
As evidenced by articles in the Sacramento Bee, Business Section, The Sacramento Business Journal,
The San Francisco Chronicle, and the Sacramento Observer, we generate media exposure, whether racing or not. We continue
to develop and capitalize on items of interest and deliver them to the news media for additional exposure. Whenever there is a
sports, recreation or even a transportation issue, sponsors/advertisers have a representative available to comment from a cycling
perspective.
Community Outreach
Team members are available to participate
in community service events that require
experienced and knowledgeable cyclists to
support: health and fitness, bicycle
commuting, recreating and advocacy. Our
goal is to facilitate and create deeper social
connections and relationships with the
general public and your potential clientele.
Through youth groups, schools and a
company’s clientele we facilitate safe riding
clinics, proper helmet fittings and other
appropriate activities. We are available to
lend our voice, skills and presence as
credible resources.
Additionally, team members will carry and
distribute sponsor-provided incentive cards
during appropriate times of conversations
with the public.
Racing Team | hdrCycling.com | (925) 915-0064

8. CURRENT SPONSORS
• HDR Architecture
• Lombardi Sports
• Trefethen Studios
• CytoMax
• Cliff Bar
• Easton
• La Fuga
• Sidi
Sponsor branding:
• Dominant logo image emblazoned jerseys, shorts, short-sleeve and
long-sleeve skinsuits, jackets, vests, gloves, helmets, shoe covers
• Team named as sponsor company
• Display and distribution of collateral materials at race events
• News releases to area media concerning participation at area events
• Two year commitment
• Team members available for speaking engagements We’re looking for the following
• Team members available for outreach events and clinics Tires, Helmets, Supplements
• Website linkage to sponsor company

9. Unique Presence - Mass Appeal | Team Sponsorship
2011 SPONSORSHIP PACKAGES
GOLD sponsor - $25,000/Product
• Team name on all uniforms, news releases, race entry • Dominant Presence on short-sleeve and long-sleeve
forms, register with USCF as the Company Team Skinsuits (one-piece uniforms representing jerseys’ &
shorts’ primary logo placements)
• Category exclusivity
• Shoe Covers (outside logo placement on both pair to be
• Dominant Presence on long-sleeve and short-sleeve worn over shoes during races)
Jerseys
• Socks
• Primary logo signage on front and back of jerseys
• Helmets
• Primary logo signage on long-sleeve jersey arms
• Two year commitment (first right of refusal for category
• Dominant Presence on Shorts and Knickers (leg bands and exclusivity for ensuing year’s sponsorship)
rear panel)
• Dominant Presence on Jackets (same as long-sleeve
jerseys)
• Dominant Presence on Vests (same as short-sleeve jerseys)

10. Unique Presence - Mass Appeal | Team Sponsorship
2011 SPONSORSHIP PACKAGES
Silver - $10,000/Product Bronze - $5,000/Product
Category exclusivity • Logo signage on front and back
• Logo Presence on long-sleeve and short-sleeve Jersey • Logo signage on shoulder panels
• Logo signage on front and back • Shared logo signage on jersey side panels
• Shared logo signage on jersey side panels • Logo signage on Shorts and Knickers
• Logo signage on Shorts and Knickers • Logo Presence on Jackets
• Logo Presence on Jackets (same as long-sleeve jerseys) • Logo Presence on Vests
• Logo Presence on Vests (same as short-sleeve jerseys’ • Logo Presence on short-sleeve and long-sleeve Skinsuits
front and back) (one-piece uniforms representing jerseys’ & shorts’
placements)
• Logo Presence on short-sleeve and long-sleeve Skinsuits
(one-piece uniforms representing jerseys’ & shorts’ • One year commitment
placements)
• One year commitment (first right of refusal for category
exclusivity for ensuing year’s sponsorship)
• Presence on long-sleeve and short-sleeve Jersey
Racin g Team | hdrC ycling .com | (925) 915-0 064
Cont act Robe rt Wind er