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Ghana Ocean Racing TeamIMOCA Open Class 60 Racing Team 1 Year Sponsorship Proposal               Training & World Tour Pha...
About Us■ Incorporated in Ghana, we are the 1st Ghanaian Open Class 60 Sailing Team with a goal to become the 1st  sub-Sah...
Mission■ Simply stated, our mission is build the 1st Ghanaian International Open Ocean Sailing Team  that will develop Afr...
WhySponsor■ Quality Brand association with 1st ever African        ■ Coveted Demographic  National Team                   ...
MarketingEffort ■ Pre-Training and Training         ■ En Route & Stopovers                   ■ Post Race Value • Multi-med...
SponsorshipROI ■ Announcement & Training            ■ Race Course & Participation                ■ Post Race Value • The b...
Team                    Agbeli Ameko                                                                              Eyram He...
The Film Title: TBD Logline: Follow Agbeli Ameko and Eyram Hevi as they learn to become a world class yachtsman as the fir...
The Course           HISTORIC TBOR Ghana Double-Handed Sailing Course - 2013                             IMOCA RACE COURSE...
GhanaBackground■ Ghana has a wholesome image and reputation         ■ Football team: Black Stars■ Until now, no African co...
Boat                                           ■ Specifications                                 ■ Spare SailsUSED RACE WOR...
Sponsorships                                                 SPONSORSHIP OPPORTUNITIES                               Gold ...
Official    Team    Suppliers■ Official suppliers supply their expertise, products, or services to the sailing team from i...
OtherOpportunities■ Other opportunities include        ■ Exclusive Title Sponsorship        ■ Filming Rights and Distribut...
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QuickTurn ROI & ROO: Team Ghana Sailing

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Substantial ROI & ROI-Compelling Platform: Over the course of the past two years, ranking officials in African government began discussions with top leaders and organizational investors in Global Natural Resources. Through these formed relationships, outside conversations unveiled that no Black African manned crew has sailed the original routes the slaves traveled from West Africa to Europe & the Americas...

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QuickTurn ROI & ROO: Team Ghana Sailing

  1. 1. Ghana Ocean Racing TeamIMOCA Open Class 60 Racing Team 1 Year Sponsorship Proposal Training & World Tour Phase I 1
  2. 2. About Us■ Incorporated in Ghana, we are the 1st Ghanaian Open Class 60 Sailing Team with a goal to become the 1st sub-Saharan African team to compete at the International Monohaull Open Classes Association (IMOCA) level■ Gain unprecedented global exposure across both the emerging and growth markets as well as top tier global markets by sponsoring the 1st Ghanaian Open Class 60 sailing team – Ghana National Sports Authority issued approval in April 2012 – Significant brand impact globally is achieved through the breakthrough value of becoming the inaugural sponsor of a new national team – Skipper is a long time happy British Airways Gold customer.■ Exposure goes beyond leveraging training and completing the double handed global course, but starts immediately from acquisition, training, and team development process.■ Sponsorship opportunities available to help BA build its market leading brand in Africa 2
  3. 3. Mission■ Simply stated, our mission is build the 1st Ghanaian International Open Ocean Sailing Team that will develop African skippers and the sport across sub-saharan Africa as well as deepen penetration across minority demographics world wide. ■ Currently no Sub-Saharan African Sailing Teams playing at the International level ■ Become the 1st Sub-Saharan African (Ghanaian) team to qualify complete double handed round-the-world course similar to Vendee Globe and Barcelona World Race. ■ Acquire boat, complete training, and complete a round-the-world course along a route similar to the major IMOCA competitions with 7 stopovers. ■ Extend domestic and global brand with a unique approachable non-elitist image that will attract name recognition across the emerging and developed markets ■ Promote diversity in the industry and sport, a charitable consistent with your corporate mission, and expand your global audience ■ Qualify for IMOCA level competition such as Barcelona World Race or Vendee Globe 3
  4. 4. WhySponsor■ Quality Brand association with 1st ever African ■ Coveted Demographic National Team ■ Sales and promotion■ The “Green” Aspect and vehicle to promote a cause key to your mission ■ Global Media exposure■ Sports & Sportsmanship ■ 5x Return on Investment■ An Extreme Sport Vendee Globe Case Study • 466 hours of TV broadcasts, 42M euros Vendee Globe Media Reach & Advert Value • 300 hours of radio, 25M euros • 105 hospitality operators and pantoons • 1,680,000 visitors to the race village • 49 million website visitors • 3332,000 virtual players 4
  5. 5. MarketingEffort ■ Pre-Training and Training ■ En Route & Stopovers ■ Post Race Value • Multi-media website • Daily video shorts and social • Press release and media • Daily videos and social media media marketing • Completion of film for marketing • Video and teleconferences via distribution for further brand • Corporate hospitality satellite awareness • Press releases on progress • Blogging on social media sites • Corporate hospitality • Coordination with event agency • Website real time tracking and • Event agency roadshow to start collaboration with commentary similar to IMOCA volvooceanrace.com • Engage event sponsorship • Press and media events at agency for activation solutions stopovers • Corporate hospitality events at stopovers 5
  6. 6. SponsorshipROI ■ Announcement & Training ■ Race Course & Participation ■ Post Race Value • The buzz - Leverage • The buzz – leverage historic (1st • Corporate hospitality sponsorship announcement black team) attempt round the • Speaking circuit • Film and track training progress world race course • Non-race tours & media • Media stories throughout • Leverage race media to gain • IMOCA qualifiers and media training and prep process advertising and marketing ROI • Expanded and more diverse • Event agency coordination media market to emerging during round the world race markets • Extensive media events and • Corporate hospitality during corporate hospitality at training period stopovers • Leading event agency with experience in maximizing ROI for sponsors ■ Est. Sponsor Advertising Value ■ Est. Sponsor Advertising Value■ Est. Sponsor Advertising Value $3M $1M $2M A $1M sponsorship yields 5x ROI not including intangible benefits 6
  7. 7. Team Agbeli Ameko Eyram Hevi Co-Skipper Co-Skipper Passports: US & Ghana Passport: GhanaThe co-visionary behind the concept, He co-founded the energy news The co-visionary behind the concept, Mr. Hevi previouslyservice Enercast and founded a mesoscale weather forecasting firm worked with leading NGO USAID in Ghana. He has leadafter his climate research work at Los Alamos. Mr. Ameko has lead sustainable development and exploration expeditions across Africasustainable development and mineral exploration projects across Africa. including Ghana, DR Congo, Liberia, and Guinea.The Dubai Polo & Equestrian club is his home polo club where he trainsunder Steve Thompson. Team■ Skipper TrainerResponsible for training skippers and preparing them for the race while familiarizing them with operating a Class 60 yacht in single-handed and double-handed mode.■ James Darden, VP Business Development and CEO of Ghana Ocean Racing FoundationInternal point person for public relations for team and movie. Responsible for relationships with business partners of the team.■ Sean BerkeyDirector of Global Sponsorship & Platforms. Manages Sponsor Relationships and Development■ Advisors: Mary Fuka, Brandon Cooke, Dan Arensmeir 7
  8. 8. The Film Title: TBD Logline: Follow Agbeli Ameko and Eyram Hevi as they learn to become a world class yachtsman as the first black (Ghanaian) to sail around the world along a 24,000 nm double-handed course. Genre: Docu-Style Reality Series or documentary Producer: TBD SYNOPSIS: This movie is a gripping, dramatic, funny, and exciting journey of two African men from Ghana who set out to become world class sailors to achieve the dream of sailing around the world at a competitive level in an Open Class 60 Yacht. Their goal is to become the 1st African skippers to compete in Vendee Globe or Barcelona Race around the world. They first train and complete a round the world course similar to Vendee Globe. More people have conquered Mt. Everest then have achieved this goal. The journey begins with Mr. Ameko and Mr. Hevi acting on their dream putting a down payment on an Open Class 60 yacht and pitching sponsors around the world. The movie follows their journey from the beginning all the way through qualification, entry, and completion of the round-the-world race. The audience will watch as they learn to sail and operate the boat coached by a legendary single-handed yachtsman. This is an uplifting story about courage, sportsmanship, competition, and determination. 8
  9. 9. The Course HISTORIC TBOR Ghana Double-Handed Sailing Course - 2013 IMOCA RACE COURSES Newport Beach 3800 USA NYC Alicante Charleston 2000 St. Michael AccraHonolulu Barbados Ghana USA 4400 4200 CapeTown Auckland3800 2500 South Africa New Zealand 7400 Rough distance in nautical miles, total ~26000nm 9
  10. 10. GhanaBackground■ Ghana has a wholesome image and reputation ■ Football team: Black Stars■ Until now, no African country has fielded a national sailing team or any IMOCA level competitors■ Despite a rich fishing and coastal tradition, no Ghanaian skippers are playing at the IMOCA level■ Population of 22M and just entered 2nd world status with over 10% annual GDP growth – one of the highest in the world.■ A Ghana team would be a historic feat attracting enhanced global media attention and recognition then traditional teams for the country, Africa, and the sport. 10
  11. 11. Boat ■ Specifications ■ Spare SailsUSED RACE WORTHY BOATS ARE ON THE MARKET Open 60 Owen Clarke / Southern Ocean Small solent, Code 1, Code 5, Old mainsail Year: 2002 Corporate mainsail, Code 3, Code 4, Located In Caen, France Solent, Code 7, Unused Trisail, Code Hull Material: Composite 2,Large solent Engine/Fuel Type: Single diesel YW# 63429-2273786 Builder: Southern Ocean Marine, New Zealand ■ Mechanical Engine: Yanmar 3JH4E with Sillette custom, Designer: Owen Clarke Design saildrive (new 2010), Alternator: Leece- Dimensions Neville 175 AMPS 24V Model LOA: 60 ft 0 in 8RL3021,Keel Ram: Greg Waters (Central Beam: 17 ft 8 in coast hydraulics), Maximum Draft: 14 ft 9 in Genoa Ram: Custom, Pilot Rams: 2 X Displacement: 2008 IMOCA 8530k Raymarine Linear type 2, Halyard Locks: Karver K-Locks X 3, Harken Winches: 990 ■ Mast & Rigging X 2, Formula Spars UK 27.5m fixed carbon fibre 65 X 4, 65.3 X 1 mast, 3 spreader (new 2008) Formula Spars UK Carbon boom (new 2004) Future Fibres PBO Standing rigging (new 2008) ■ 40 Foot Container Shore power supply, Auxiliary generator, Blew Stoub Running rigging Strip lighting, Work bench, Shelving for curver box storage, Cradle on 20ft Container base ■ Mast & Rigging Main, Genoa,Solent,Small Solent,Trinquette Masthead, code 0,Fractional 0,Jib top, Code 3, ■ Other Complete safety equipment under IMOCA Code 5, Masthead code 2,Frac code 6,Storm rules, full electronics and electrical systems jib. including communications and onboard computer systems. 11
  12. 12. Sponsorships SPONSORSHIP OPPORTUNITIES Gold Sponsor (3) Silver Sponsor (4) • 1 of 3 Logos prominently displayed on Main • Choice of 1 of 4 prime logo Sail & Uniforms placement on the boat itself • 2 day Onboad Hospitality • Recognition as sponsor in 10 LOGOS HERE • 10 Stop-over event sponsor stop-over events • Dedicated Yacht Club Liaison • Credited in Documentary, Daily Videos, and team media Credentialed Patron (unlimited) Bronze Sponsor (10) • Logo on website • 10 logo placements on deck (above line) • Script Namelist on Hull below line • Custom selection of local • Association as an official “credentialed patron of Team r Lo go Ghana” and patron access to You stopover events 12
  13. 13. Official Team Suppliers■ Official suppliers supply their expertise, products, or services to the sailing team from inception till completion of competitions in exchange for global exposure.■ Technology & Travel – Communications – Weather technology (advanced mesoscale forecasting) – Official Airline (Exclusive)■ Clothing and Gear – Skipper and team clothing with sponsor brands and supplier logo (i.e. Patagonia, Rolex, Northface)■ Benefits – Recognition on team website, film, social media, and in all other media relations work – Official supplier can develop its own marketing campaign around its supplier participation – Low cost method to achieve significant return on investment 13
  14. 14. OtherOpportunities■ Other opportunities include ■ Exclusive Title Sponsorship ■ Filming Rights and Distribution ■ Brand Merchandising ■ Team and sponsor multimedia website 14

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