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Felt Bikes Pitch Deck - First Round - By BXC

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Felt Bikes and Rossignol ask us to implement a new branding initiative. We created two new look & feel campaigns based on their brand direction and new strategy. This was the first pitch of two total. All work was CONCEPTUAL only. Only the, logos, graphics, layouts and concepts are unique. We use this to sell in the BIG IDEA and then refine it to get closer to actual production and marketing. Created by BXC - https://www.brandingbycontext.com

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Felt Bikes Pitch Deck - First Round - By BXC

  1. 1. FELT BIKESCREATIVE CONCEPTS R01 PRESENTED BY BXC | 01|21|2018 949.677.7324
  2. 2. THE TASK • Celebrate the evolution of our brand • Reclaim our position as progressive leaders in Road/Race and MTB • Leverage our DNA to define an aspiring visual language that positions us competitively • Inspire and share our love for cycling and racing
  3. 3. OUR DNA CULTURE. HERITAGE. TRUTH. INSPIRATION. MOTIVATION. DESTINY.
  4. 4. INSPIRATION Felt Racing was founded with one defining maxim. Push the limits of innovation, quality and performance to design and deliver the best bikes in the world - ridden by the greatest athletes in the world. Racing is our soul and performance our blood.
  5. 5. TRUTH The Felt Bikes engineering team, machinists and designers push themselves and progress the modern cyclists discipline and demands and continue to maintain their well-earned reputation as industry pioneers with unrivaled passion and expertise. We are a complex, diverse, imaginative and passionate California cycling family who follow our hearts.
  6. 6. MOTIVATION Felt Bikes colaborates with elite athletes to scrutinize, refine and produce todays best products. Whether climbing peaks at the Tour de France, bombing through a BC park or cruising down Pacific Coast Highway, Felt Bikes delivers passion, performance and craftsmanship at the competitive level. Felt bikes pushes their limits so you can exceed yours.
  7. 7. BRAND PILLARS Californian – innovative, spirited, pioneers Imaginative – risky, artistic, different, outliers Audacious – rebellious, disruptive, influential Competitive – innovative, aggressive, first, bold Passionate – inspired, commitment, involved (To be used to qualify communications ideas.)
  8. 8. CORE TARGET CUSTOMERS 24-45 Global Market Endurance and Extreme Sports Athletes. Time-conscious race riders and enthusiasts who use technology to their advantage. Experienced bike owners. Not their first bike purchase. Cyclists applaud and appreciate the underdog. Cyclists who connect with the California lifestyle.
  9. 9. BRAND MANTRA NO LIMITS. PUSHING BOUNDRIES.
  10. 10. Theme/Tagline, Website Retail Posters LOOK 01
  11. 11. HOME PAGE - VIDEO BACKGROUND, ANIMATED GRAPHICS
  12. 12. HOME PAGE - VIDEO BACKGROUND, ANIMATED GRAPHICS
  13. 13. PRODUCT PAGE - SERIES INTRO
  14. 14. PRODUCT SERIES - VIDEO + DETAILS
  15. 15. PARALAX FEATURETTE PAGE - ATHLETE + JOURNEY + MACHINE = FRD
  16. 16. PARALAX FEATURETTE PAGE - ATHLETE + JOURNEY + MACHINE = FRD Lorem ipsum
  17. 17. MON THLY SWEEPS - SOCIAL & CRM BUILDER. Capture Customer Data, Site Registration and catagory specific marketing.
  18. 18. CALIFORNIA TO TOKYO f e l t r a c i n g . c o m
  19. 19. TO BE USED TO REPRESENT RIDERS/TEAM IN PURSUIT OF 2020 SUMMER OLYMPIC TRIALS
  20. 20. Theme/Tagline, Website Retail Posters LOOK 02
  21. 21. HOME PAGE - VIDEO BACKGROUND, ANIMATED GRAPHICS
  22. 22. HOME PAGE - VIDEO BACKGROUND, ANIMATED GRAPHICS
  23. 23. PRODUCT PAGE - SERIES INTRO
  24. 24. PRODUCT SERIES - VIDEO + DETAILS
  25. 25. PARALAX FEATURETTE PAGE - ATHLETE + JOURNEY + MACHINE = FRD
  26. 26. PARALAX FEATURETTE PAGE - ATHLETE + JOURNEY + MACHINE = FRD
  27. 27. THANK YOU!

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