Evaluation PowerPoint - Q3: What kind of media institution might distribute your media product and why?
Evaluation – Q3: What Kind of Media Institution Might Distribute Your Media Product and Why? Gregory McLaney
IPC Media & Bauer MediaThe two music institutes which colour distribute mymedia are: ‘IPC Media’ and ‘Bauer Media’ these twomusic distributors could offer an excellent distributionservice and I’m going to research in to the companiesand explain why these two companies would offer thebest distribution for my media product.
About IPC MediaIPC Media produces over 60 iconic media brands, with print alone reaching almost two thirdsof UK women and 42% of UK men – almost 26 million UK adults – while our websitescollectively reach over 20 million users every month (Omniture).IPCs diverse print and digital portfolio offers something for everyone, with a focus on threecore audiences: men, mass market women and upmarket women.Our mens portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life,Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts,Mousebreaker and NME.Our mass market womens division (IPC Connect) comprises famous womens weekliesincluding Look, Now, Chat and Woman; TV entertainment brands including Whats on TV,TVTimes and TV & Satellite Week and, online, the goodtoknow network.Our upmarket womens division (IPC Southbank) comprises luxury fashion brands includingMarie Claire and InStyle, lifestyle brands including woman&home and essentials and homeinterest brands including Ideal Home, Livingetc and housetohome.
IPC Media (NME) NME Audience Profile NME.COM is Europes biggest and most viewed music website. It has earned worldwide respect for its rock music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions nme.com is the U.K.s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently*. The nme.com audience is made up of key demographic groups that can be difficult to target through other media: 65% Male 50% 16-24 23% 25-34 79% ABC1 Our readers are passionate about music and as a result of their close relationship with the site content they are far more responsive to advertising. Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site. – Source: Official IPC Media Website
IPC Media (NME) – Source: Official IPC Media Website
Why IPC Media Would Be A Good Distributor‘IPC Media’ have a massive range of magazines in which they distribute.However, they are not all music magazines, so this does mean they lack themotive of delivering music magazines. Considering this, they do distribute ahuge music magazine ‘NME’ this is one of the most well known magazines.With all of ‘IPC Media’s business and magazine links/experience I think theywould be an ideal company to distribute my magazine, especially because theydistribute to a huge range of audience niche and mass. This would thereforesuggest they could deliver any genre or type of magazine as long as it is goingto offer good quality and good sales. Overall, I think that ‘IPC Media’ would bedefinitely be an option to distribute my magazine, they have the experience andmagazine distribution experience to host a new music magazine in a nicheaudience (Hip-hop).
About Bauer MediaBauer Media is a division of the Bauer Media Group, Europe’s largest privatelyowned publishing Group. The Group is a worldwide media empire offeringover 300 magazines in 15 countries, as well as online, TV and radio stations.Bauer Media joined the Bauer Media Group in January 2008 followingacquisition of Emap plc’s consumer and specialist magazines, radio, TV, onlineand digital businesses. Collectively, the Group employs some 6,400 people.Bauer Media is a multi-platform UK-based media Group consisting of manycompanies collected around two main divisions – Magazines and Radio -widely recognised and rewarded as being industry innovators.Our business is built on influential media brands with millions of personalrelationships with engaged readers and listeners. Our strategy is to connectaudiences with excellent content through our broad multi-touch point brandplatforms, wherever and whenever and however they want. Our wide portfolioof influential brands gives us advantages over pure play magazine or radiocompetitors. – Source: Official Bauer Media Website.
About Bauer MediaOur magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in1956 of Motor Cycle News, both still iconic brands within our portfolio.The seeds of the company’s radio business were planted in 1990 with the acquisition of London dancestation Kiss FM (now called Kiss 100), followed by the acquisition of Liverpools Radio City and later byTWC and the Metro Group. Then came the acquisition of Melody FM which was transformed into themarket-leading Magic 105.4.In 1994, the company bought a small magazine called For Him Magazine which is now the core of thebest-selling international multi-platform brand FHM.In 1996, we acquired digital music TV channel The Box, as a route into the small screen business, whichhas grown into Box Television, a seven channel joint venture TV business with Channel 4.Continuing its history of magazine launches, Closer was launched in 2002 and Britain’s first weeklyglossy, GRAZIA, was launched in 2005.Today, Bauer Media spans over 80 influential brand names covering a diverse range of interestsincluding heat – the must have weekly celebrity title, Parkers, MATCH!, CAR and Yours.Bauer Media is a sister company of H Bauer Publishing, publisher of the UKs biggest TV listings, Take aBreak and Bella. – Source: Official Bauer Media Website.
Bauer Media – Magazines Associated With Bauer Media Closer • Motorcycling • Sewells • Horse Deals GRAZIA • Bike • Outdoor • Your Horse • Live For The Outdoors heat • Classic Bike • Gardening • Country Walking more! • MCN • Trail • Garden Answers Pop • Peformance Bikes • Trail Running • Garden News Yours • RiDE • Outdoor Fitness • Transport Mens Entertainment • What Bike? • Bird Watching • Model Rail • Photoanswers.co.uk • Rail Empire • Practical Sportsbikes • Digital Photo • Steam Railway Kerrang! • Motoring • Askamum • Top Sante • MATCH! Mojo • Car • Mother and Baby • Golf Q • Classic Cars • Pregnancy & Birth • 2 Fore 1 Mens Lifestyle • Land Rover Owner Angling Times • Golf Illustrated Arena Homme International Improve Your Coarse • Golf World Plus • Parkers Fishing • Todays Golfer FHM • Practical Classics Sea Angler Trout & Salmon • Pet Product Marketing Zoo • Classic Car Weekly • Practical Fishkeeping Trout Fisherman Equine • Car Mechanics • Angling • Automotive B2B – Source: Official Bauer Media • AM Website. • Fleet News
Bauer Media Kerrang - living life loud as the UKs most exciting youth media brand. Brand Description: Kerrang is the worlds biggest selling weekly music magazine and the original multi-platform youth brand for all rock genres. Kerrang delivers the hottest news, reviews, gig guides, exclusive features, posters, videos and more every week. In print, on TV, radio and online, Kerrang lives life loud for its army of dedicated, music loving fans. Platforms: Kerrang Magazine, Kerrang Radio, Kerrang TV - Sky 368 , Virgin Media 342, www.kerrang.com, Kerrang Awards and Kerrang Tour Audience Profile: Young, individually minded and passionate consumers, an audience defined by attitude, passion and loyalty. Radio - 15-35 male bias. – Source: Official Bauer Media Website.
Why Bauer Media Would Be A Good Distributor ‘Bauer Media’ have links throughout all of the media fields and this leads to them distributing to a huge amount of mass and niche audience through various different medias. Predominantly, magazines and music magazines. This leads on to the main reasons why Bauer Media could distribute a magazine like ‘Bass’. Firstly, they have the connections and advertising abilities to secure a successful distribution of any magazine. Plus, they also distribute music magazines in various genres such as ‘Kerrang’ (Rock) and they have a gap in the market for the distribution of a Hip-hop genre magazine. Finally, with all the experience, brand associates and expertise ‘Bauer Media’ could definitely sucessfully distribute my music magazine by advertising and exhibiting my magazine ‘Bass’ in the niche audience genre (Hip-hop).