2. OVERVIEW
NXTagency has invested 15 years in building a legacy of marketing successes
• We work with a highly select group of client-partners
• We are there every step of the way; from concept creative, to strategic development, to marketing,
activation and licensing
• We collaborate to set priorities and establish benchmarks for measurable and profitable results
We make no pretense about being ‘all things to all people’
• NXTagency’s core expertise, and therefore our principal focus, is on specific disciplines within
Motorsports, Active Sports and Action Sports
• Why? Because people don’t just follow them; they live them, and live them passionately
Buying decisions are not made, and customer loyalty is not earned, in a vacuum
• Association with the ‘right’ properties provide an extremely powerful opportunity for a company to
forge a unique, intimate bond with its customers, employees, and suppliers through a significant
common interest
• At this point, decisions are influenced not only by price and awareness, but more importantly by
intensely shared emotional attachment
3. TARGETED MARKETING & ACTIVATION
At the core of NXTagency’s capabilities is a proven model of successfully integrating brands into
purpose-driven initiatives to engage consumers in an authentic and credible voice. NXTagency
prides itself in the strong relationships it has built with the premier brands, athletes, teams,
media, events and other agencies within Action Sports, Power Sports, Active Sports and
Motorsports.
Our approach enables us to create COST EFFECTIVE, yet disciplined branding that bridges the
gap between you and your end consumer while delivering measurable results. This process
includes:
• “Smart” alignment with influential brands, media, personalities, events and retailers adding instant
credibility and acceptance
• The promotion of these newly developed relationship via PR and editorial features
• Creative resources essential to successfully “envisioneering” and activating opportunities for profitable
customer engagement and acquisition.
• Professionalism, patience and perseverance required to successfully procure, manage and maximize
budgets for both ROI (return-on-investment) and ROO (return-on-objectives)
• Assist in further developing, managing and monetizing on social networking programs
4. CAPABILITIES
NXTagency embodies a unique blend of knowledge, relationships and resources
within multiple Motor / Action Sports and Youth Culture disciplines. We offer a
highly effective range of capabilities, including:
Brand Identity and Positioning
Event Activation
Brand Management
Business Development
Public Relations
Experiential Marketing (Sampling, Events, Viral / Guerilla Marketing)
Online Community Building, Social Networking and Activation
Sponsorship Management
Creative Consultation
Licensing
6. ATHLETE AFFILIATIONS
NXTagency has built strong working relationships with some of the sports biggest and brightest
personalities. Besides our vast network of athletes, teams, team managers and agents within a
variety of sports verticals, NXTagency also works intimately with a select few individuals that
represent the top echelon of their respective disciplines.
Ronnie Renner Mick Hannah Levi LaVallee Daniel Blair
Freestyle MX Downhill MTB Snowmobile SX/ MX
Ronnie Renner is one In the last decade, Levi has established The 27 year-old from Lodi,
of the most prolific FMX Hannah has earned a himself as the world’s CA is a recognizable
riders in the history of multitude of MTB-related most dominant and name in Supercross, both
the sport. With a diverse accolades, podiums and progressive rider in the on and off the track.
background drawing wins at the sports most sport. Levi is a multiple X Besides being a top-10
from many disciplines of prestigious events. After Games Gold Medalist and Supercross rider, Daniel
motocross including a brief hiatus from racing was awarded “Most fills his off-time as lead
racing, freestyle in 2008, Mick returned Outstanding Athlete of the vocalist for his band,
competition and natural in ‘09 with a vengeance Winter X Games”. Levi making him a media
terrain riding, his capturing a 3rd place garnered more on-air favorite for TV, print and
influential career spans finish in the DH World coverage than any other online interviews which
3 decades with no end Championships, 4 athlete during the 2009 has lead to features on
in sight… podiums at World Cup Winter X Games and National Network
races and finished the became an International Television.
season ranked 5th in star for attempting the
World. first-ever double backflip
on a snowmobile.
7. CONTACT US
NXTagency
604 Yarrow Way
San Marcos, CA 92078
P. (760) 828-3822
F. (760) 295-4724
Tballard@NXTagency.com
www.NXTagency.com
