This document provides an overview and training for new members of the blogging team at Trans Youth Channel (TYC). It describes the purpose and structure of the blogging team, expectations and responsibilities of daily and backup bloggers, procedures for submitting videos and descriptions to Dropbox, and how the blogging team interacts with other teams at TYC like research and outreach, video editing, and quality analysis. Bloggers are expected to create one video per week on their assigned topic and day, submit it to Dropbox by the deadline, and engage with viewers on social media. The training covers best practices for video production and provides resources for video editing.

1. Volunteer training presentation by Samantha
Logan

2. PURPOSE OF THIS TRAINING
The purpose of this training is to familiarize new members of this group with the
blogger’s team as expediently and sufficiently as possible.
It will go over all important need-to-know elements of the blogging team at TYC
including production workflow, and any responsibilities of this team.
TYC is an online group with many members in different time zones. It can
normally take up to a week for new members to get acquainted with the
workings of TYC and its objectives. For this reason, these training decks are
vital to the success of our volunteers and employees.
This training is not intended to replace time
with team leaders or volunteers. Once
finished please see your leader for
questions or comments on this training.

3. THIS TRAINING SUPPLEMENTS THE MAIN TYC
TRAINING DECK
If you have not taken the main training deck please click here to view it.
If the link does not work please go to the internal site and select new hires > training
decks
Or find it on Dropbox: Dropbox > un-related to video production > official documents >
TYC training decks and click the Main TYC training deck.
Once going through the main training PowerPoint, please ask your department leader and
if you have any questions and continue with this training afterward.
Please click here for the main PowerPoint
If you are unsure where to find it
please see your supervising trainer,
team lead, or manager.

4. TYC’S MISSION STATEMENT
Trans Youth Channel serves two main purposes:
1. To educate, assist, and provide resources to closeted trans* and
LGBT+ communities and those connected to it.
2. To connect online Trans* and LGBT+ physical non-profits or
organizations world wide, so that we can provide free services to
help them grow, and simultaneously fulfill our first objective of
providing support and resources.

5. THE BLOGGERS TEAM: OVERALL ROLE
The blogging team is step 2 of the production
line, after the research and outreach team
provides the bloggers their chosen topic
every Sunday.
Upon receiving their topic information bloggers
will have one week, until the following Sunday
to submit their videos and video description
to the Drop box under the editing team’s
folder entitled, un-edited posts.
Bloggers should name their videos according to
the week’s topic, and day it needs to go up to
make it easier to identify.
Example: Karen our blogger on Thursday’s will submit her
video about potty panic to the Dropbox folder labeled as;
-2 to -1 weeks Karen.potty.panic.Thursday .mov

6. BLOGGERS TEAM AND POSITION OVERVIEW
The bloggers team is the face of Trans Youth Channel and on the forefront of
content creation for the organization.
This training will go over the following elements to the blogging team to be sure
that you are aware of our expectations and inner workings including the
following:
1. Hierarchy within your team
2. Expectations of each blogger and backup blogger on the team.
3. procedures, programs, and tools you must be familiar with:
4. How the blogging team will impact other teams of Trans Youth Channel.
5. Development and maintenance issues you could encounter.
Should you have any questions please
write them down and go over them with
your team lead after the presentation.

7. HOW YOUR TEAM IS STRUCTURED
CEO of TYC: Samantha Logan
Operations manager: Brakamy Sterling
Team leader: Zara Harley
Daily bloggers
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Zara Adam Daniel Over 25 Al Bianca Jay
Backup bloggers
Brakamy Kate Open open Jayyden
to see a full roster of the team please see:
http://www.transyouthchannel.org/employee-and-volunteer-registry.html
It is important that TYC recognize that this
hierarchy does not prohibit anyone from
contacting another at any level of the company,
including its president. It is purely to spread the
work load.

8. GENERAL EXPECTATIONS
Daily and backup bloggers have special responsibilities that we will dive further
into throughout the training.
Daily bloggers:
1. Submit one video a week to video
editing by every Sunday
Back-up bloggers:
1. Get your video in within 4 days after
being requested and 1 day before the
deadline.
2. Be alert and responsive with the
blogging team whether you’re making a
video or not.
All bloggers
1. You’re the face of TYC
2. Be informed on the week’s topic
3. Foster community on social media.
4. Improve your skills with QA forms
5. Edit jump cuts and content in videos
6. Plug your resources and organizations!
TYC would like you to think of your job as the
facilitator and conversation starter. State your opinion
respectfully.
Keep in mind you’re the celebrity!

9. SYSTEMS USED IN THE BLOGGER’S TEAM
These systems are used on a daily basis by the blogging team. Familiarizing yourself
with each one is extremely important as you move forward in TYC. Please know
them well!
Note!!: Below is the password and username information for
all TYC sites. Please keep all information private! It can
severely hurt us if this information were to get out including
other volunteers!!
Click here
Social Media
• External
website
• Internal
website
• YouTube
• Facebook
Downloadable systems
Drop box
preferred video editing
software
Google applications
• Gmail
• Google hangouts
• Google Plus
Hardware
A camera or high quality
webcam
(do not use your phone!)

10. THE EXTERNAL AND INTERNAL WEBSITES
Both TYC websites are are extremely integral to your team for several reasons:
• Your public profile is here
• Your videos are put here
• The video archive is hosted
here
• All social media in one place
• Your community is here!
• Stay in touch as a backup blogger
• Video editing and R&O are right here
• Requesting a backup
• Accepting a backup request
• Stay on top of the production line
Click here or go to the next slide to
view the internal site tutorial!

11. FACEBOOK VS. THE INTERNAL SITE
With two communication platforms and one of them being pushed so much, its
hard to tell what you should use Facebook for and what the internal site is for.
So to help we have a handy cheat sheet provided below.

12. YOUR RESPONSIBILITIES ON YOUTUBE
YouTube is the main social platform that bloggers will be on. It’s extremely
important that you are familiar with it.
Keep in mind that YouTube is a community itself, your responsibilities are:
1. Responding to your video’s comments every week
2. Fostering a community for your videos,
3. You’re the super star!
one response to a question, could change a casual viewer, into an avid
subscriber or even bigger, it could change their lives!
This is your biggest responsibility!

13. DROPBOX:
Bloggers will submit content to video
editing through the Dropbox.
Simply put your video and video
descriptions into the video editing >
submit un-edited videos folder in the
drop box.
Space is also limited. If the Dropbox is
full notify your team lead or higher
management Immediately.
Note: access to Dropbox is secure and must
not be given to anyone who does not work
with the organization, please keep it private
for matters of security

14. USE DROPBOX TO DELIVER CONTENT
The following procedure will be used every week by all vloggers and backup vloggers
making videos. This procedure is summed up as: learn > create > and pass on.
1. Learn: Every Saturday you will be sent the new topic via your email by the R&O
team. If there is an organization, you’ll be introduced to it, but research past the
email.
2. Create: plan, record, and edit your video (more information later)
3. Pass it on: Upload that video to the Dropbox folder;
video editors > Vloggers submit un-edited videos. by Sunday of every week
if you are a daily blogger and by the deadline as a backup.
Note!!: When submitting to Dropbox, please name
your videos by your name, that week’s topic, and
the day it needs to go up.
First name . Weeks topic . Day .mov
Karen.potty.panic.Thursday .mov

15. SUBMITTING YOUR VIDEO DESCRIPTION
Because video editing has to edit your video before it goes to YouTube, you won’t
be putting it up, But you still need control over your content’s title, tags, and
description. We ask that you submit a video description with EVERY video
you submit.
To do this select one of the templates
offered in the “vloggers submit un-edited
videos” folder based upon the
word software you use.
Once open click file > save as > and
name it according to the same video
convention, but with “.description” at
the end.
Example format:
First name.Weeks topic.Day.description
Karen.potty.panic.Thursday.description

16. YOU NEED HARDWARE TO RECORD!
Of all of the positions in TYC, the Bloggers team is really the only one that requires
hardware. Requirements for your recording equipment are below:
Video capturing tools that provide:
• above 480p resolution
• Video recorded in any of the following formats:
• .mov, .mpeg4, .avi, .wmv, .mpegps, .flv, .3GP, and or WebM
• a 3:4 or 16:9 (preferred), aspect ratio.
• Good audio quality with no background noises or audio feedback.
• Memory cards able to transfer the video to a computer for editing (above 250
mb)
• Editing software that fits your needs (WMM or Imovie are fine for Vloggers).
• Sound tools that will supplement video is optional (microphones)
If any of this is compromised you must
let your team lead know immediately
and it can effect your position.

17. DO’S AND DON’TS OF MAKING VIDEOS
Please Do:
1. Pay attention to lighting,
perspective, and composition
2. Script and prepare what you
will say to avoid repetition and
lengthy videos.
3. Record high definition videos
4. Edit your videos to remove
unnecessary content
Do Not:
1. use your phone to record
2. Have poor lighting and
perspective
3. Talk repetitively about a topic
without going anywhere
4. Leave comments in the video that
may reflect badly on your
authority.
Ex. “I don’t know what to say about this
topic” or “I hope this was helpful”
If you leave anything that could make your viewer
doubt your expertise on the topic they may not
watch your video, or continue watching Trans Youth
Channel.
Remember! Your Videos are always helpful! Its why you make
them!

18. HOW TO MAKE YOUR VIDEO!
Videos are deceptively difficult to make. There is a lot that needs to go into them.
Watch the video below for step by step instructions on making videos more
professional and learn some tips on making it faster and easier.

19. VLOGGERS AND PLUGGING ORGANIZATIONS
To fulfill TYC’s goals as a Non-Profit organization and bring non-profits reach to
online unsupported communities, we plug information on non-profits in our
videos
During an organization week The R&O team will be providing logos, links,
documents and other resources provided by client organizations in the weeks
email.
Bloggers will want to talk about the content and information in these links as well as
calling our viewers to action;
“Go to (resource location) to learn more!”
Call to action statements are huge!
Doing it will increase results greatly.

20. EXAMPLE CALL TO ACTION STATEMENTS
Click on each video to see how you can easily work with video Editing.
Without Editing With editing
Have fun pointing out links and other items in
your videos as you see here! Video Editing
will fill them in as needed.

21. BRANDING AND PLUGGING TYC ITSELF
Branding Trans Youth Channel is just as important as
branding a Client organization.
Video editors will be branding EVERY video with
our logo, Intro and outro, and other
information to ensure viewers know us.
We hope that over time this will create a strong
brand in TYC and a community that will follow
it.
Spend a few seconds of EVERY
video plugging an element of
TYC!
“thanks for Watching TYC,
Subscribe to our YouTube
channel to see me next week!”
Our
outro
Logos in the top
and bottom will be
included.

22. EDITING VIDEOS
While we have an entire video editing team to manage the hard stuff it is important that
you have the power to determine what content will be removed from YOUR video.
TYC requires all bloggers to edit “Jumpcuts” and remove what you don’t want in a video.
Fortunately you can do this portion very easily with the default video editing software
that comes on your computer!
Select the video editing tutorial for your Operating System below:
(Windows) Editing video in Windows Movie Maker:
https://www.youtube.com/watch?v=r3TAiW02rMk
(MAC) video editing in Imovie part 1: https://www.youtube.com/watch?v=uBMmGJwrv9c
video editing in Imovie Part 2: https://www.youtube.com/watch?v=wfq1KchZTYU
If you have any more advanced “non-linear”
editing software you are encouraged to edit your
video in full! Contact the editing team to learn
more.

23. REQUESTING WILDCARDS
TYC understands that making a video every week is a
hard thing to do. For this reason we have hired
backup bloggers to help daily bloggers fill that
spot if need be.
1. If you find you need a backup go to the internal
site and go to the TYC bloggers forum page.
2. Submit a request using the form on the right of the
forum.
1. If it is past Thursday please also post in the
bloggers forum!
3. Also mention the need for a backup in the private
Facebook group for bloggers.
4. Your team lead and/or CEO will work to appoint a
backup by name if a backup doesn’t offer
themselves.
If you are a backup blogger it is your duty
to check the internal site’s forum page and
the private Facebook group as often as
possible, and especially on Thursdays!

24. TEAM INTERACTION – RESEARCH AND OUTREACH
To maintain connections between bloggers and our R&O team you will be required to
go to one of 2 meetings every Sunday so that you can touch bases with the other teams
and make sure you are fully informed before you make your videos.
This will happen through Google hangouts and you need
to have a hangout capable device such as a
computer, tablet, or smartphone.
We highly recommend that you create your own GMAIL
account. Make it under the following format:
Firstname.transyouthchannel@gmail.com
-3 to -2
weeks

25. TEAM INTERACTION - VIDEO EDITING TEAM
After Bloggers get their videos into the un-edited folder,
Video editing will edit and publish them.
They are to put in any visual or auditory effects, subtitles,
or logos for organizations into the video and then
upload it to Youtube scheduled to the day that the
video is to be released by the Sunday before those
videos publish.
-1 to publish date

26. TEAM INTERACTION – QUALITY ANALYSIS
Quality analysis improves bloggers, and the
quality of content being produced.
QA techs are responsible for watching the videos
published during the week and critique them.
Once approved by the QA team lead, qa forms will
be emailed to you directly at the email you
provide.
This is meant to help videos improve. If we do not see improvement over 3
QA’s in a video your team lead will converse with you on a 1x1 and make sure
you do.
With publish date –
+1 week

27. COMMON ISSUES WE MAY SEE:
Problem: Solution:
A blogger may not get their
video in on time
Bloggers have until Thursday to assign a backup
blogger and as soon as possible if that’s missed.
A video Editor may have
issues uploading the video.
A different editor will work on it or get in contact
with that blogger.
This section will be periodically updated to reflect
issues we may not currently recognize.
Social media may not
advertise the video
Spread it yourself! Its your video, feel free to put it
on your own page!
We may be understaffed Any QA techs availably will be free for other
departments to utilize.
A Blogger may quit Backup bloggers will be offered the position in
order of seniority first. Then the entire group, then
externally.

28. DIFFUSION OF RESPONSIBILITY
This has always been, and always will be the enemy of online organizations.
It occurs when people work in large groups without a proper structure of allocating
jobs. When someone asks for something to be done the typical person thinks,
“well someone else will probably do it” and then no one claims or picks up the job.
Solution:
Please assume at all times that no one has done a task until someone claims
upfront that they will do it.
Unless you see a post saying “I will do it” in reply, Please claim and complete it
yourself by the prescribed deadline.
To be sure the pipeline works effectively take
initiative. The alternative is upper
management ordering people to do things I
would not prefer that.