3. What is Social 3
Media?
Social media refers to the means of interactions among
people in which they create, share, exchange and comment
contents among themselves in virtual communities and
networks
Andreas Kaplan and Michael Haenlein define
social media as "a group of Internet-based applications that
build on the ideological and technological foundations
of Web 2.0, and that allow the creation and exchange of user-
generated content.”
Social media is the media for social interaction as
a super-set beyond social communication.
Social media is the way which changed
substantionaly such as organizations, communities, and
individuals communication.
8. 8
Advantages of Social Media
Low cost
Unlimited access
Simplicity
Global access
Contact building
Flexibility
Measurability
Creation of Authenticity
9. 9
Disadvantages Social Media
Highly effective on Emotions
Fake advertisement
Bad effect on Economy
Source of bad knowledge
Exploration of bad contents
Wastage of our precious time
14. 14
1 in 6.
The number of marriages last year
Between
people who met through social media.
27 MILLION.
The average number of “Tweets” per day on Twitter.
It is the necessity of our era.
Social media is the crack cocaine
of the Internet. We want it,we need it
and we go into withdrawal when we don't get enough
of it.
