• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Optimize - Social Media Club Webinar with Lee Odden
 

Optimize - Social Media Club Webinar with Lee Odden

on

  • 3,953 views

Author Lee Odden discusses his new book, Optimize: How to Attract and Engage More Customers By Integrating SEO, Social Media and Content Marketing with members of Social Media Club.

Author Lee Odden discusses his new book, Optimize: How to Attract and Engage More Customers By Integrating SEO, Social Media and Content Marketing with members of Social Media Club.

Statistics

Views

Total Views
3,953
Views on SlideShare
3,504
Embed Views
449

Actions

Likes
1
Downloads
64
Comments
0

5 Embeds 449

http://www.blogworld.com 251
http://socialmediaclub.org 193
http://www.linkedin.com 2
http://socialmediaclub.com 2
http://blog1stop.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Optimize – How to Attract and Engage More Customers By Integrating SEO, Social Media and Content MarketingBy Lee Odden @leeodden CEO of TopRank Online Marketing
  • Google disappearing from the web has a similar effect as your site(s) disappearing from Google, doesn't it? Of course, I don't mean just Google, but any algorithmic search engine.Focusing SEO efforts specifically on a search engine like Google, achieving great visibility and the ensuing traffic and hopefully sales is a beautiful thing. Until it goes away. If it goes away.
  • What happens in 60 seconds on the internet?
  • Which media do consumers trust for product recommendations?
  • http://www.comscore.com/Press_Events/Press_Releases/2010/1/Global_Search_Market_Grows_46_Percent_in_200970% of brands social media content (FB or Twitter) doesn’t rank in top 20 on Google for brand namehttp://www.brightedge.com/2011-04-18-brightedge-study-social-media-seo-optimization
  • The intersection of SEO, Social Media and Content Marketing arms marketers with a 360 degree opportunity to attract, engage & retain customers online.
  • framework for content marketing strategy and practical optimization and social media marketing tips to grow business online.
  • Show a company website screen shot with details on a marketing "problem". Something simple like increase online sales of their product
  • Example: LO approved Concept Date: 12/22/2011Copy Approved By LOGraphic Ready for DesignerGraphic Sent to DesignerFinal Graphic Sent to WileyFeedback:
  • Example: LO approved Concept Date: 12/22/2011Copy Approved By LOGraphic Ready for DesignerGraphic Sent to DesignerFinal Graphic Sent to WileyFeedback:
  • mix of content types, optimized)
  • Creating great content helps us reach our social goals
  • By creating a silo for your social media across your organization you cannot effectively target your customers via social media