8. Recruitable Population Two Thirds of Male Target Market Does Not Qualify For Navy Service 16M 17 – 24 Male Target Market 5.3M Qualified for Military Service 850,000 Propensed and Qualified It is not enough to just recruit those propensed ……. …… Navy Recruiters must interest the non-propensed Source: Lewin Group Study 2007 for disqualifying factors Sources: W&P Pop Estimates 2009 RMIS Propensity JAMRS Youth Poll 2009
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13. Results of Improper Recruiter Screenings Total Number of dropped students FY-07, 08, 09, 10 (to date): 132 FY-07: 43 drop students FY-08: 45 drop students FY-09: 37 drop students FY-10: 7 (to date) No Drivers license: 0 No Drivers license: 0 No Drivers license: 1 No Drivers license: Financial: 2 Financial: 7 Financial: 7 Financial: 2 Alcohol related incident: 3 Alcohol related incident: 0 Alcohol related incident: 0 Alcohol related incident: 0 Disciplinary Reasons*: 9 Disciplinary Reasons*: 9 Disciplinary Reasons*: 9 Disciplinary Reasons*: 3 Academics: 2 Academics: 2 Academics: 0 Academics: 0 Body Fat: 15 (one NRLA) Body Fat: 12 (one NRLA) Body Fat: 4 Body Fat: 1 Medical Reasons: 0 Medical Reasons: 1 Medical Reasons: 1 Medical Reasons: 0 2.0/1.0 Evals: 1 2.0/1.0 Evals: 1 2.0/1.0 Evals: 2 2.0/1.0 Evals: 1 FAP: 1 FAP: 3 FAP: 4 FAP: 0 OBLISERV: 0 OBLISERV: 1 OBLISERV: 0 OBLISERV: 0 Motivation/Bearing: 2 Motivation/Bearing: 0 Motivation/Bearing: 0 Motivation/Bearing: 0 Tattoos: 7 Tattoos: 9 Tattoos: 6 Tattoos: 0 HUMS: 1 HUMS: 0 HUMS: 0 HUMS: 0 PFA Waiver: 0 PFA Waiver: 0 PFA Waiver: 3 PFA Waiver: 0 “ Disciplinary Reasons” consist of: theft, larceny, false official statement, cheating, positive drug test, assault, hit and run, UA, NJP, DUI, NJP waiver denied
43. Contact Information FORCM(SW/AW) Christopher Penton Navy Recruiting Command, Bldg 784 5722 Integrity Dr Millington, TN 38054 Office: (901) 874-9006 Email: [email_address] Navy Branding Products: http://www.cnrc.navy.mil/ http://extensis.cnrc.navy.mil/
Editor's Notes
NRD Seattle – Most of Washington, Alaska, northern Idaho, and Montana NRD Portland – Oregon, northern California, southwest Idaho, northern Nevada NRD San Fransisco – Central California NRD Los Angeles – South central California, Hawaii, and recruiting stations in Guam, Japan NRD San Diego – Southern California, southern Nevada, southwest tip of Arizona NRD Denver – Almost all of Colorado, Wyoming, Utah, western Nebraska, western Kansas NRD Phoenix – Almost all of Arizona, New Mexico, western tip of Texas, southwest corner of Colorado NRD Minneapolis – Minnesota, North Dakota, South Dakota, central and eastern Nebraska, Iowa, western Wisconsin, northwest tip of Illinois NRD St Louis – Missouri, central and eastern Kansas, central and southern Illinois, western tip of Kentucky NRD Dallas – Northern Texas, Oklahoma NRD San Antonio – Central and Southern Texas NRD Houston – Eastern Texas, southwest corner of Louisiana NRD Chicago – Northern Illinois, central and eastern Wisconsin, Upper Peninsula of Michigan NRD Michigan – Most of Michigan, most of Indiana NRD Ohio – , Southwest West Virginia, Northern and central Kentucky, western tip of Virginia NRD Nashville – Tennessee, Arkansas, southwest Kentucky, northern Alabama, northern Mississippi, northwest corner of Georgia NRD New Orleans – Most of Louisiana, southwest corner of Alabama, central and southern Mississippi, western tip of Florida NRD Atlanta – North and central Georgia, central Alabama NRD Jacksonville – Northern Florida, southern Georgia NRD New England – Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, eastern upstate New York, recruiting stations in Europe NRD Pittsburgh – Most of Pennsylvania, central and western upstate New York, western tip of Maryland, northern West Virginia NRD Richmond – Most of Virginia, Washington DC area NRD New York – New York City area NRD Philadelphia – Eastern edge of Pennsylvania, central and southern New Jersey, Delaware, most of Maryland NRD Raleigh – North Carolina, Southern Carolina, eastern edge of Georgia NRD Miami – South and central Florida
emphasis being placed on specific areas: In Non-traditional Ratings (Master-at-Arms and Seabees). Officer and Enlisted diversity, Medical officers, Chaplains, SEALs, Navy Special Warfare, Navy Special Operations, Special Warfare Combatant-Craft Crewmen, Explosive Ordnance Disposal, Diver, Hospital Corpsmen, Reserves, Women.
NORU Student Issues for May 2010 11 additional tattoo waivers sent 7 missing screenings 4 students placed on hold due to BCA 2 student with missing/exp. Drivers License 4 students reported with open civil pending i.e., traffic violations NORU Drops FYTD Financial Drops Student was not providing financial support to spouse. Was found not financially suitable at NORU screening Student was negative discretionary income upon NORU screening DUI Student admitted to DUI while on leave before reporting to NORU BCA Drop Member had a BCA failure in 2007, no waiver was ran prior to reporting onboard, member showed up at 35%, PERS disapproved waiver. NJP Drop Member didn’t have an NJP waiver ran from transferring command, reported out of BCA and failed MOD 1 Sales Lab two times. Disciplinary Drop Member caught cheating on the MOD I Sales Lab (Re-lab). 2.0 Drop Member had a 2.0 on eval and waiver had not been ran by previous command. Member had previous civil charges that weren’t on screening as well .
NORU Student Issues for May 2010 11 additional tattoo waivers sent 7 missing screenings 4 students placed on hold due to BCA 2 student with missing/exp. Drivers License 4 students reported with open civil pending i.e., traffic violations NORU Drops FYTD Financial Drops Student was not providing financial support to spouse. Was found not financially suitable at NORU screening Student was negative discretionary income upon NORU screening DUI Student admitted to DUI while on leave before reporting to NORU BCA Drop Member had a BCA failure in 2007, no waiver was ran prior to reporting onboard, member showed up at 35%, PERS disapproved waiver. NJP Drop Member didn’t have an NJP waiver ran from transferring command, reported out of BCA and failed MOD 1 Sales Lab two times. Disciplinary Drop Member caught cheating on the MOD I Sales Lab (Re-lab). 2.0 Drop Member had a 2.0 on eval and waiver had not been ran by previous command. Member had previous civil charges that weren’t on screening as well .
The Navy’s new branding and advertising campaign with it’s tagline “America’s Navy. A global force for good” not only brings a fresh look to the table, it speaks directly to the young men and women entering the Navy today who are called to put service before self and who have a broad understanding of how their service interacts in the global context.
