Page 1 of google in 90 days of less   6-10-10
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Page 1 of google in 90 days of less   6-10-10 Page 1 of google in 90 days of less 6-10-10 Presentation Transcript

  • PAGE 1 OF GOOGLE in 90 days or less
    Uncovering the secrets to a successful website presence for your real estate business.
  • Why Page 1?
    90% of all Home Buyers use the Internet
  • Why Page 1?
    64% of Real Estate Sellers only talk to ONE agent
    View slide
  • Why Page 1?
    • Rule of 86
    86% of Real Estate Consumers will select the first agent with which they have a meaningful conversation
    View slide
  • Why Page 1?
    • 6.2 Million Searches a Day for Real Estate in Search Engines
    • 2.2 Million Searches a Day for Homes for Sale in Search Engines
    • 3 Major Search engines control 96% of all searches
  • Why Page 1?
    • 92% of all searchers clicked on Page 1 results
    • Only 4.5% clicked on Page 2 results
  • Why Aren’t You on Page 1?
    Time Commitment is Too Much
    Cost is Too High
    Learning Curve is Too Steep
    Tried Unsuccessfully
  • Why Aren’t You on Page 1?
    Third Party Disinter-mediaries Dominate the Search Results for Real Estate Target Markets
    Between 6 and 8 of the top 10 search results for real estate target markets are companies that sell leads to agents or charge agents for premium placement.
  • Why Aren’t You on Page 1?
    3 Major Mistakes Real Estate Agents Make with their Internet Marketing Strategy
    Target Market Research
    Don’t know what people are searching for to find homes in their target market
    URL Selection
    www.tonyarko.com
    Unfocused Content
    Emphasis missing, keyword density is bad, title poorly written, lead is buried
  • Why Aren’t You on Page 1?
    3 Absolute “Must Haves” for your site to get ranked high by the major search engines
    Media Rich Content
    You have to have Video and Pictures
    Site Map
    Search Engines have to know you exist
    Links
    Most important aspect of getting to the top and staying there
  • Getting to Page 1
    • Target Market Research
    Use Google Adwords Keyword Research Tool
    Pick Phrases with High Value
    Pick Phrases with Low Competition
    Pick Phrases with Weak Competition
    Pick Phrases with 10,000+ Searches per Month
    Step 1
    Target Market Research
  • Google Keyword Research Tool
  • Getting to Page 1
    • URL Selection
    Use a Domain Searching Tool
    Pick a Domain as Close to the Keyword Phrase as Possible
    Use Numbers or Hyphens
    Use .net or .info when .com is not available
    Step 2
    URL Selection
  • URL Search Tool
  • Getting to Page 1
    • Buy the URL and Set Up Hosting
    Many to choose from
    Godaddy.com is easy and has everything you need
    Step 3
    URL Purchase and Website Hosting
  • Getting to Page 1
    • Install Wordpress
    Step 4
    Content Management Software Install
  • Getting to Page 1
    • Set Up Wordpress Site
    Online Tutorials for Wordpress.org
    Need to Upload a Template with a Real Estate Theme or design it yourself
    Search Internet for Wordpress Themes
    Need to Learn How to Use Plugins and Widgets
    Step 5
    Site Setup
  • Getting to Page 1
    • Begin Optimizing Site
    Add Keyword Phrase to Title
    Add Keyword Phrase to Header
    Add Keyword Phrase to Description
    Step 6
    SearchEngine Optimization
  • Getting to Page 1
    • Set Up Business Pages
    Add Terms of Use Page
    Add Privacy Policy
    Add Disclaimers and Links to Broker Information
    Step 7
    Business Pages
  • Getting to Page 1
    • Set Up Front Page
    Use Keyword Phrase frequently but not too frequent
    Emphasize Keyword Phrase
    Add Pictures and Label them with Keyword Phrase
    Step 8
    Front Page Setup and Design
  • Getting to Page 1
    • Submit Website to Search Engines
    Build a Sitemap
    Submit the Sitemap to Google, Yahoo and Bing
    Update the Sitemap and resubmit when you make changes to your website
    Step 9
    Search Engine Submission
  • Getting to Page 1
    • Set Up Youtube Account
    Build a Youtube Channel with Keyword Phrase
    Create Videos and Add them to your channel
    Embed the videos onto Front Page of website
    Step 10
    Video Content
  • Getting to Page 1
    • Begin Link Building Campaign
    Start by Adding Links to your site
    Create a Blogroll
    Put Links onto your front page
    Write posts that have lots of links to other sites
    Add links to additional reading articles
    Submit to Real Estate Directories
    7. Read articles about Link Building Techniques
    Step 11
    Link Building Campaign
  • The Solutions
    Do it Yourself:
    Target Your Market
    Buy the Best URL Available
    Set up Hosting
    Choose the Content Management Software to Run your Site
    Design Your Site
    Set Up Business Pages
    Learn SEO Techniques
    Create Sitemap and Analytics
    Begin Link Building Campaign
    Monitor Keyword Density
    Upload Media Rich Content
    This will take you anywhere from
    3 - 6 months to implement.
  • The Solutions
    Outsource:
    Pay for a Web Designer
    Pay for Monthly Maintenance
    Pay for Monthly Hosting
    Pay for Monthly Search Engine Optimization
    $2500 Set Up Fee/Design
    $150 per hour
    $20 per month
    $500-$1500 per month
  • The Solutions
    Pay per Click(PPC):
    Set Up Pay per click Campaign with the top 3 search engines (Google, Yahoo and Bing)
    Identify Targeted Traffic
    Monitor Results
    Case Study:
    Chantilly Va Homes for Sale
    #5 Organic Position gets 8.75 clicks per day
    Equal to $722/month PPC campaign.
  • The Option 4 Success Solutions
    Option 4 Success 90 Day Workshop
    8 Hour All Inclusive Workshop
    $150 for URL and 1 Year of Hosting
    Owned by the Agent, Controlled by the Agent
    Targeted Traffic
    Minimum of 20 Searches per Day (worth $1500 per month)
    One Time Fee of $997
  • The Option 4 Success Solutions
    Annual Coaching and Training Program
    8 Hour All Inclusive Workshop
    12 Additional Modules
    Topics Include
    Advanced SEO Tactics, Website Automation, Traffic Conversion and Freemiums, Advanced Networking, Geography Domination Strategies, Wordpress Template Training, Advanced Back Linking Techniques, Social Media Techniques to Build Traffic, Reverse Engineering the Competition, Lead Conversion and Drip Campaigns, Advanced Conversion Techniques, Site Reach Expansion, Creating Passive Income with Your Site
    Setup Fee of $250 and $250 monthly fee
  • The Option 4 Success Solutions
    Option 4 Success Full Service Program
    Website Setup
    Search Engine Optimized
    Owned by the Agent
    Controlled by Agent, Maintained by Option 4
    Minimum of 20 Searches per Day Guaranteed
    Money Back Offer
    $2500 setup fee, $625 monthly fee
  • Option 4 Success Workshops
    June 21st
    June 22nd
    Limited Space
    Requires a Laptop with wireless connection
    Working Knowledge of the Internet and Search Engines
  • Please Fill Out the Response Form
    Do It Yourself - Free
    Workshop - $997
    Annual Coaching and Training - $250 and $250 per month
    Outsource to Option 4 - $2500 and $625 per month
  • PAGE 1 OF GOOGLE in 90 days or less
    Uncovering the secrets to a successful website presence for your real estate business.