An online version of the slides used in Aren Grimshaw's presentation on Social Media to business in Barnstaple.
Originally presented on Wednesday 11th August at the Barnstaple Hotel as part of a Business Link one day seminar on Social Media and Internet Marketing.
11. The Key Aspects & Terminology
• Web 1.0 > Web 2.0
• Real Time
• Viral
• Authenticity / Transparency
• User Generated Content (UGC)
• Consumer Generated Media (CGM)
12. Putting it in context
Society Technology
• Generation Y / Net Gens • Computing Power
• Out of Town Shopping • Processor Power
• E‐commerce • Internet Speeds
• Longer Working Hours • Digital Cameras
• Migration & Immigration • iPods
• Erosion of Community • Smartphones
Centres • iPhones / iPads
• The Age of Spin
18. Latest Statistics
• 50% log on in any given day
• 150m+ access via mobile devices
(and are twice as active)
• 35m+ users update their status each day
• 60m+ status updates posted each day
• 30bn+ pieces of content shared per month
Source: http://www.facebook.com/press/info.php?statistics
19. An Average user…
• 130+ Friends
• 55 minutes on the site per day
• Is connected to 80 pages, groups &events
• Adds 25 comments to content each month
• Creates 90 pieces of content each month
Source: http://www.facebook.com/press/info.php?statistics
24. Some Statistics
• 105m registered users
• 300k new users sign up per day
• 180m unique visitors per month
• 600m+ search queries on Twitter per day
31. Developing Your Strategy (CARAT)
Community Targets
Aims & Objectives
Resources Available
Approach or Strategy
Technology to be Used
32. Identifying your Community
C I P
Partners
Influencers
Customers
•Common • Staff Members • Allied Industries
Characteristics
• Family Members • Other regions
•Demographics
• Journalists • Suppliers
•Technical Ability
• Bloggers • Funders Investors
•Interests
• Politicians • Competitors
•Geographic Location
33. Defining Objectives
• SEO: link building, content factors
• Marketing: Promote business, brand awareness
• PR: Manage reputation, get news out
• Sales: New contact routes, increase purchasing
• Engagement: Increase loyalty, foster word of mouth
• Research: Identify trends / niches, consultation
• Management: Collaboration, knowledge sharing
34. Allocating Resources
• Time
• Money
• People
• Skills
• Business As Usual Activity (BAU)
40. UKNetWeb Limited
• Small to Medium Enterprise
• Based in St.Agnes, Cornwall
• 5 Full Time Staff
• Primary services:
– Web Development (Ecommerce)
– Internet Consultancy
– Social Media Integration
41. Social Media Activities
• Blogging & Micro‐Blogging
• Social Networking
• Professional Networking
• File‐Sharing
• Webinars & Other Events
48. Results – Bottom Line
In a 6 month period:
• 500% increase in new business enquiries
through social networks
• 2/3 of all enquiries through social networks
• 100% increase in average order values
• Opened up UK & international markets
49. Business Cornwall
• Small to Medium Enterprise
• Based in Camborne, Cornwall
• 3 Full Time Staff
• Media Company
50. Social Media Activities
• Blogging & Micro‐Blogging
• Live‐Blogging
• Social Networking
• Professional Networking
• File‐Sharing
• Webinars & Other Events
• Community Engagement
51.
52.
53. Results – Web Traffic
18,000
16,000
14,000
12,000
10,000
Visits
New Visitors
Page Views
8,000
6,000
4,000
2,000
0
Jan Feb Mar Apr May Jun Jul Aug Sep
55. Results ‐ Interactions
The Results:
• 250 Comments
• 444 Facebook Fans
• 1,515 Twitter Followers
• 28,135 Reads on Scribd
• 100% increase in unique visitors
• 120% increase in visits
• 125% increase in page views
56. Results: More Examples
• Dell
– $7m Twitter Sales
• Twestival (2010)
– SW / Wales Region approx. £20,000 to date
– UK £62,000 to date
• Surfers Against Sewage
– New members, increased activity
• Tonick Media
59. Your first 5 steps...
1. Start monitoring
2. Improve your current marketing
3. Build your online network
4. Set up your corporate profiles
5. Develop a strategy
69. 4. Set up your corporate accounts
• Choose the right type of account
• Make it clear what people should expect
• Encourage regular interaction
• Avoid spamming
70. Facebook Groups, Pages & Profiles
• Profiles = Individuals
– Your connections are known as ‘Friends’
• Pages = Businesses and Organisations
– Individuals ‘Like’ your Page (Your organisation)
– Administered by an individual(s) Profile (private)
• Groups = ‘Communities’
– Individuals ‘Join’ your Group
– Administered by an individual(s) Profile (public)