UKTI Digital Focus Group
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UKTI Digital Focus Group

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UKTI Digital Focus Group. London, UK.

UKTI Digital Focus Group. London, UK.
Kontexto Inc. thoughts and insight.

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UKTI Digital Focus Group UKTI Digital Focus Group Presentation Transcript

  • Real Time Web Services for Online News Publishers
  • The get it out of the way slide
    • Tom St.John, CEO, Founded in 2008, 5 Staff, Based in Canada and UK
    • Survived the first crash in ’99, the second in 2009 and hope to miss the one in 2019
    • Kontexto builds real time web services for online news publishers
    • publishflow™ - real time visitor analytics for managers, editors, reporters and bloggers
    • @follow™ - real time news delivered to mobile browsers
    • We help move digital content around and analyze how people interact with it
    • Sell our services anywhere there is an opportunity to do so
    • We have successfully worked with the UK government to win new business
    Kontexto – UKTI Digital Content Focus Group
  • From Canada to the UK
    • The start of going global for us was coming to the UK and then looking elsewhere
    • Main reason was a high concentration of potential customers in one geographic area
    • Closer to technical and business talent who have operational experience in Europe
    • Legally allowed to work here, U.S. makes it tough to set up and work legally
    • Our entry point was working with UKTI starting in September 2009
    • Specifically with a program called the Global Entrepreneurs Program (GEP)
    Kontexto – UKTI Digital Content Focus Group
  • GEP as a model for expansion
    • GEP brings “high potential” digital tech companies from around the world to the UK
    • “High potential” = create jobs, technological advance, expand the economy
    • Team of 15 business mentors in the UK and other large international cities
    • Each mentor has raised private financing and/or sold a technology business
    • Introduction to potential paying customers
    • Introduction to others who can provide introductions to potential paying customers
    • Introduction to professional services for set up legal, accounting and other admin
    Kontexto – UKTI Digital Content Focus Group
  • The gotcha’s for us
    • Global is appealing, but knocking off one other country is realistic
    • Legal, accounting and administrative requirements are expensive everywhere
    • Language barriers do delay things, if not completely rule out certain types of business
    • Our desire to stay virtual and lean versus demand for physical presence in countries
    • I completely underestimated the time and money required to move across borders
    Kontexto – UKTI Digital Content Focus Group
  • Some thoughts for today…
    • Need to define Digital Content (Words, Games, Music, Film, TV, Images, Software)
    • Need to define Global (what part of global you care about depends on your biz type)
    • Need to define Export (physical goods, code, ideas, developers, humans)
    • Need to define Business Type (start-up, small shop, big shop, profits?)
    • Need to define Business Intent (trial customers, new business, partners, talent)
    • Need to define Success (business success versus political success)
    Kontexto – UKTI Digital Content Focus Group