Digital Signage - Audience Measurement
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Digital Signage - Audience Measurement
- 1. Digital Signage & Audience Measurement Innovative solutions to communicate effectively with your audience Tom Presotto – October 2011
- 3. Time to change Capture customers’ attention Digital Signage Create and deploy digital contents in a easy and quick way Personalized and interactive contents 3
- 4. Digital Signage Dynamic contents easy to keep up-to-date Centralized management of the palimpsest Opportunity to sell advertising slots 4
- 5. Digital Signage Interactive communications On screen menus Bar code readers RFID Bluetooth Audio Speech recognition Wi-Fi 5
- 6. Yesterday: from idea to deployment ~30 days ~40 days ~ 45 days Creativity Production Distribution 6
- 7. Today: from idea to deployment ~30 days ~4 days ~ 1 hour !!!!! Creativity Production Distribution 7
- 8. Scala Worldwide leader platform for digital signage Present with software and services since 1987 More than 450 WW partners; customers in more than 100 countries More than 180.000 Players installed WW 8
- 9. The platform
- 10. Why Scala • Provides interactive and dynamic Dynamicity tools to easily apply changes to meet the needs of the audiences. 10
- 11. Why Scala • Reduction of printing, Economy logistics and distribution costs of paper contents. 11
- 12. Why Scala • Entire cycle: production, management, control, distribution Completeness and playback, within a single platform. 12
- 13. Why Scala • Manage hundreds or thousands of displays via web from any location, Centralized using a minimum of human resources. 13
- 14. Why Scala • It begins with a single display, then Scalability expand to thousands of points of view! 14
- 15. Low Cost solution Digital Signage Market Current High Offerings $ Cost Low Low High Complexity
- 16. What is SignChannel? • Single pane digital content publishing & distribution • SaaS over public Internet • On displays from 7” to large billboards • Self-service capability • White-labeled or Co-branded
- 17. Features • Ease of use • Fast deployment • No training needed • No professional help • No software to buy/maintain • Various Templates • Low Cost
- 18. Audience Measurement 18
- 19. Audience Measurement Recognize Age range Sex Biometric Sensors Attention time 95% - Number of persons 90% - Sex classification 85% - Age range classification 19
- 20. Biometric Sensors Visitors Sex - age Timings Measure the effectiveness of your marketing 20
- 21. Measuring effectiveness How effective is your communication ? Which shop Attracts men window or women ? capture more Average time customers ? spent in front of the shelf Different days different attention ? Better yellow Which brand or green gets more background ? customers ? 21
- 22. Compliant with the privacy law The captured Guarantees information is not complete anonymity collected and stored No video or image No multimedia are recorded database is created
- 23. Digital Signage + Audience Measurement Increase the effectiveness of your communications with the ability to send the right message to the right audience. 23
- 24. PROM PROactive Marketing Contents driven by audience. 24
- 25. The END Thanks for your attention. For any information: presotto.tom@konvergence.it 25