What is hyperlocal journalism? A form of “citizen journalism” that focuses on local stories vs. national events. Can come from established news organizations or people outside of journalism establishment. Isn’t always “news” in the traditional sense.

A form of “citizen journalism” that focuses on local stories vs. national events.

Can come from established news organizations or people outside of journalism establishment.

Isn’t always “news” in the traditional sense.

Many different styles of hyperlocal Citizen-run enterprises

Citizen-run enterprises

Many different styles of hyperlocal Citizen-run enterprises Professional journalism

Citizen-run enterprises

Professional journalism

Many different styles of hyperlocal Citizen-run enterprises Professional journalism Hybrid citizen/professional

Citizen-run enterprises

Professional journalism

Hybrid citizen/professional

Many different styles of hyperlocal Citizen-run enterprises Professional journalism Hybrid citizen/professional Aggregators

Citizen-run enterprises

Professional journalism

Hybrid citizen/professional

Aggregators

Many different styles of hyperlocal Citizen-run enterprises Professional journalism Hybrid citizen/professional Aggregators Solo sites

Citizen-run enterprises

Professional journalism

Hybrid citizen/professional

Aggregators

Solo sites

Many different styles of hyperlocal Citizen-run enterprises Professional journalism Hybrid citizen/professional Aggregators Solo sites Legacy media

Citizen-run enterprises

Professional journalism

Hybrid citizen/professional

Aggregators

Solo sites

Legacy media

Various sites fill particular needs of communities 1) Need for coverage in areas neglected by mainstream media 2)Detailed coverage of an issue or subject 3) Desire to share information and have dialogue with community

1) Need for coverage in areas neglected by mainstream media

2)Detailed coverage of an issue or subject

3) Desire to share information and have dialogue with community

Choosing the CMS First considerations: 1) who will be using the site? 2) can it be customized if necessary? 3) can you upload video or audio? 4) discussion section? 5) can it grow with you?

First considerations:

1) who will be using the site?

2) can it be customized if necessary?

3) can you upload video or audio?

4) discussion section?

5) can it grow with you?

Commonly used CMS for hyperlocal Wordpress Moveable Type (more than Typepad Drupal Joomla Scoopt Proprietary CMS

Wordpress

Moveable Type (more than Typepad

Drupal

Joomla

Scoopt

Proprietary CMS

Who writes these sites? Different levels of participation depending on the site Citizens Welcome! Some sites have small staff of professionals and/or train citizens Comments only

Different levels of participation depending on the site

Citizens Welcome!

Some sites have small staff of professionals and/or train citizens

Comments only

How do they find you? Google loves small sites! Use some old fashioned word-of-mouth marketing techniques—target “talkers” or “influencers,” giveaways

Google loves small sites!

Use some old fashioned word-of-mouth marketing techniques—target “talkers” or “influencers,” giveaways

Do they make $$ Yes…some are starting to make money

Yes…some are starting to make money

Do they make $$ Yes…some are starting to make money Some have gone bust (Backfence.com) Others struggle Others don’t care to make money Money-making ability varies from region to region

Yes…some are starting to make money

Some have gone bust (Backfence.com)

Others struggle

Others don’t care to make money

Money-making ability varies from region to region