What is hyperlocal journalism? <ul><li>A form of “citizen journalism”  that focuses on local stories vs. national events. ...
Many different styles of hyperlocal  <ul><li>Citizen-run enterprises  </li></ul>
 
 
Many different styles of hyperlocal <ul><li>Citizen-run enterprises </li></ul><ul><li>Professional journalism </li></ul>
 
 
Many different styles of hyperlocal <ul><li>Citizen-run enterprises </li></ul><ul><li>Professional journalism </li></ul><u...
 
 
Many different styles of hyperlocal <ul><li>Citizen-run enterprises </li></ul><ul><li>Professional journalism </li></ul><u...
 
 
Many different styles of hyperlocal <ul><li>Citizen-run enterprises </li></ul><ul><li>Professional journalism </li></ul><u...
 
 
Many different styles of hyperlocal <ul><li>Citizen-run enterprises </li></ul><ul><li>Professional journalism </li></ul><u...
 
Various sites fill particular needs of communities <ul><li>1) Need for coverage in areas neglected by mainstream media </l...
Choosing the CMS <ul><li>First considerations: </li></ul><ul><li>1) who will be using the site? </li></ul><ul><li>2) can i...
Commonly used CMS for hyperlocal <ul><li>Wordpress </li></ul><ul><li>Moveable Type (more than Typepad </li></ul><ul><li>Dr...
Who writes these sites? <ul><li>Different levels of participation depending on the site </li></ul><ul><li>Citizens Welcome...
How do they find you? <ul><li>Google loves small sites! </li></ul><ul><li>Use some old fashioned word-of-mouth marketing t...
Do they make $$ <ul><li>Yes…some are starting to make money </li></ul>
 
 
Do they make $$ <ul><li>Yes…some are starting to make money </li></ul><ul><li>Some have gone bust (Backfence.com) </li></u...
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What Is Hyperlocal Journalism

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a short presentation describing what makes hyperlocal journalism online.

Published in: Education, News & Politics
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  • I think the presentation missed the class of hyper-local but everywhere - sorta like a notice-board at every latitude and longitude on earth searchable and aggregatable to a location in an instant.

    Please see http://www.localbyus.com
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What Is Hyperlocal Journalism

  1. 1. What is hyperlocal journalism? <ul><li>A form of “citizen journalism” that focuses on local stories vs. national events. </li></ul><ul><li>Can come from established news organizations or people outside of journalism establishment. </li></ul><ul><li>Isn’t always “news” in the traditional sense. </li></ul>
  2. 2. Many different styles of hyperlocal <ul><li>Citizen-run enterprises </li></ul>
  3. 5. Many different styles of hyperlocal <ul><li>Citizen-run enterprises </li></ul><ul><li>Professional journalism </li></ul>
  4. 8. Many different styles of hyperlocal <ul><li>Citizen-run enterprises </li></ul><ul><li>Professional journalism </li></ul><ul><li>Hybrid citizen/professional </li></ul>
  5. 11. Many different styles of hyperlocal <ul><li>Citizen-run enterprises </li></ul><ul><li>Professional journalism </li></ul><ul><li>Hybrid citizen/professional </li></ul><ul><li>Aggregators </li></ul>
  6. 14. Many different styles of hyperlocal <ul><li>Citizen-run enterprises </li></ul><ul><li>Professional journalism </li></ul><ul><li>Hybrid citizen/professional </li></ul><ul><li>Aggregators </li></ul><ul><li>Solo sites </li></ul>
  7. 17. Many different styles of hyperlocal <ul><li>Citizen-run enterprises </li></ul><ul><li>Professional journalism </li></ul><ul><li>Hybrid citizen/professional </li></ul><ul><li>Aggregators </li></ul><ul><li>Solo sites </li></ul><ul><li>Legacy media </li></ul>
  8. 19. Various sites fill particular needs of communities <ul><li>1) Need for coverage in areas neglected by mainstream media </li></ul><ul><li>2)Detailed coverage of an issue or subject </li></ul><ul><li>3) Desire to share information and have dialogue with community </li></ul>
  9. 20. Choosing the CMS <ul><li>First considerations: </li></ul><ul><li>1) who will be using the site? </li></ul><ul><li>2) can it be customized if necessary? </li></ul><ul><li>3) can you upload video or audio? </li></ul><ul><li>4) discussion section? </li></ul><ul><li>5) can it grow with you? </li></ul>
  10. 21. Commonly used CMS for hyperlocal <ul><li>Wordpress </li></ul><ul><li>Moveable Type (more than Typepad </li></ul><ul><li>Drupal </li></ul><ul><li>Joomla </li></ul><ul><li>Scoopt </li></ul><ul><li>Proprietary CMS </li></ul>
  11. 22. Who writes these sites? <ul><li>Different levels of participation depending on the site </li></ul><ul><li>Citizens Welcome! </li></ul><ul><li>Some sites have small staff of professionals and/or train citizens </li></ul><ul><li>Comments only </li></ul>
  12. 23. How do they find you? <ul><li>Google loves small sites! </li></ul><ul><li>Use some old fashioned word-of-mouth marketing techniques—target “talkers” or “influencers,” giveaways </li></ul>
  13. 24. Do they make $$ <ul><li>Yes…some are starting to make money </li></ul>
  14. 27. Do they make $$ <ul><li>Yes…some are starting to make money </li></ul><ul><li>Some have gone bust (Backfence.com) </li></ul><ul><li>Others struggle </li></ul><ul><li>Others don’t care to make money </li></ul><ul><li>Money-making ability varies from region to region </li></ul>
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