What Is Hyperlocal Journalism
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What Is Hyperlocal Journalism

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a short presentation describing what makes hyperlocal journalism online.

a short presentation describing what makes hyperlocal journalism online.

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  • Full Name Full Name Comment goes here.
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  • I think the presentation missed the class of hyper-local but everywhere - sorta like a notice-board at every latitude and longitude on earth searchable and aggregatable to a location in an instant.

    Please see http://www.localbyus.com
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What Is Hyperlocal Journalism What Is Hyperlocal Journalism Presentation Transcript

  • What is hyperlocal journalism?
    • A form of “citizen journalism” that focuses on local stories vs. national events.
    • Can come from established news organizations or people outside of journalism establishment.
    • Isn’t always “news” in the traditional sense.
  • Many different styles of hyperlocal
    • Citizen-run enterprises
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  •  
  • Many different styles of hyperlocal
    • Citizen-run enterprises
    • Professional journalism
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  •  
  • Many different styles of hyperlocal
    • Citizen-run enterprises
    • Professional journalism
    • Hybrid citizen/professional
  •  
  •  
  • Many different styles of hyperlocal
    • Citizen-run enterprises
    • Professional journalism
    • Hybrid citizen/professional
    • Aggregators
  •  
  •  
  • Many different styles of hyperlocal
    • Citizen-run enterprises
    • Professional journalism
    • Hybrid citizen/professional
    • Aggregators
    • Solo sites
  •  
  •  
  • Many different styles of hyperlocal
    • Citizen-run enterprises
    • Professional journalism
    • Hybrid citizen/professional
    • Aggregators
    • Solo sites
    • Legacy media
  •  
  • Various sites fill particular needs of communities
    • 1) Need for coverage in areas neglected by mainstream media
    • 2)Detailed coverage of an issue or subject
    • 3) Desire to share information and have dialogue with community
  • Choosing the CMS
    • First considerations:
    • 1) who will be using the site?
    • 2) can it be customized if necessary?
    • 3) can you upload video or audio?
    • 4) discussion section?
    • 5) can it grow with you?
  • Commonly used CMS for hyperlocal
    • Wordpress
    • Moveable Type (more than Typepad
    • Drupal
    • Joomla
    • Scoopt
    • Proprietary CMS
  • Who writes these sites?
    • Different levels of participation depending on the site
    • Citizens Welcome!
    • Some sites have small staff of professionals and/or train citizens
    • Comments only
  • How do they find you?
    • Google loves small sites!
    • Use some old fashioned word-of-mouth marketing techniques—target “talkers” or “influencers,” giveaways
  • Do they make $$
    • Yes…some are starting to make money
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  •  
  • Do they make $$
    • Yes…some are starting to make money
    • Some have gone bust (Backfence.com)
    • Others struggle
    • Others don’t care to make money
    • Money-making ability varies from region to region