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1. Organic Search Engine
Optimization

2. INTRODUCTION
• Search engine optimization is often about
making small modifications to parts of your
website. When viewed individually, these
changes might seem like incremental
improvements, but when combined with
other optimizations, they could have a
noticeable impact on your site's user
experience and performance in organic search
results.

3. Page title contents are displayed in search
results

4. Use brief, but descriptive titles
• Titles can be both short and informative. If the
title is too long, Google will show only a
portion of it in the search result

5. Summaries can be defined for each
page
• A page's description meta tag gives Google
and other search engines a summary of what
the page is about (1).

7. Put an HTML site map page on your site, and
use an XML Sitemap file
• A simple site map page with links to all of the
pages or the most important pages (if you
have hundreds or thousands) on your site can
be useful. Creating an XML Sitemap file for
your site helps ensure that search engines
discover the pages on your site

8. Offer quality content and services
• Anticipating these differences in search
behavior and accounting for them while
writing your content (using a good mix of
keyword phrases) could produce positive
results.
• Google AdWords provides a handy Keyword
Tool that helps you discover new keyword
variations and see the approximate search
volume for each keyword

9. CONTACT US
• SBC 17, Thejaswini
Technopark, Kerala
India
+919846192868
• ajuever@gmail.com