E-mail Marketing is the wave of the future. Fast and cost-effective, e-mail should just become an important part ofyour integrated marketing and media plan
o Critical Mass – reaches 93% of internet userso Lower Costs – 1/10 the cost perCommunicationo Relationship Builder – 80% ofo Response Rates – 10X greater than Direct Mailvisitor never return
Nothing works better thanEmail Marketingto create and maintain positive business brand experienceBy 2013 end the US email volume will near 890billion messages!
o It is Measurable, we can Tracko Ensure data Integrityo We can Accelerate Responseo Speedy Mediumo Build profiles over time
o New Communication channelso Deliverability based on engagemento Spam filters that are getting better and bettero ISPs facilitate inbox managemento Portable inboxes o Inbox Overload
o 58% of people start their onlinefrom 37.4% to 41.6% of US mobileo Dominance of email activity ono Subscribers spend more .mobile devices increasedInternet time.day by Reading emails .
o Unique open rateclick through)o Click through rateo Unsubscribe rate(Can separate HTML vs. plaintexto Total open rateo Conversion rateo Bounce rate
o 65% of marketers allocate less thano 27% allocate between 26%- 50% of their25% of their budget to EmailmarketingBudget to email
Around 234 million Americans age 13 andother used mobile devices for the threemonth average period ending in April 2012according to comscore.comAlso 107 million people ownedSmartphones during the same periodup by 6% from January
Marketing shall still be relevant .In another 5 years, 47% agree that EmailGiving to its credit, thistraditional form of marketing will,still not lose its charm whilefighting hard with the wild incomingof x-gen digital channels.
Mailing List Provider - Thomson Data is one of the fastestgrowing list providers with an extensive database, whichserves all the major industries across the globe .