E-mail Marketing is the wave of the future. Fast and cost-effective, e-mail should just become an important part of your integrated marketing and media plan. http://www.thomsondata.com/

2. E-mail Marketing is the wave of the future. Fast and cost-
effective, e-mail should just become an important part of
your integrated marketing and media plan

3. o Critical Mass – reaches 93% of internet users
o Lower Costs – 1/10 the cost per
Communication
o Relationship Builder – 80% of
o Response Rates – 10X greater than Direct Mail
visitor never return

4. Nothing works better than
Email Marketing
to create and maintain positive business brand experience
By 2013 end the US email volume will near 890
billion messages!

5. o It is Measurable, we can Track
o Ensure data Integrity
o We can Accelerate Response
o Speedy Medium
o Build profiles over time

6. o New Communication channels
o Deliverability based on engagement
o Spam filters that are getting better and better
o ISPs facilitate inbox management
o Portable inboxes o Inbox Overload

8. o 58% of people start their online
from 37.4% to 41.6% of US mobile
o Dominance of email activity on
o Subscribers spend more .
mobile devices increased
Internet time.
day by Reading emails .

11. o Unique open rate
click through)
o Click through rate
o Unsubscribe rate
(Can separate HTML vs. plaintext
o Total open rate
o Conversion rate
o Bounce rate

13. o 65% of marketers allocate less than
o 27% allocate between 26%- 50% of their
25% of their budget to Email
marketing
Budget to email

14. Around 234 million Americans age 13 and
other used mobile devices for the three
month average period ending in April 2012
according to comscore.com
Also 107 million people owned
Smartphone's during the same period
up by 6% from January

18. Marketing shall still be relevant .
In another 5 years, 47% agree that Email
Giving to its credit, this
traditional form of marketing will,
still not lose its charm while
fighting hard with the wild incoming
of x-gen digital channels.

19. Mailing List Provider - Thomson Data is one of the fastest
growing list providers with an extensive database, which
serves all the major industries across the globe .