Clickatell Trends Analysis July08


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Clickatell Trends Analysis July08

  1. 1. Clickatell Mobile Messaging Trends Analysis How is the world of mobile messaging set to change in the coming years?
  2. 2. What does the future look like? TRENDS
  3. 3. <ul><li>2.3 trillion messages will be sent in 2008 </li></ul><ul><li>The US will account for 301 billion of these </li></ul><ul><li>Mobile messaging revenue is set to grow to $60.2 billion in 2008 </li></ul>
  4. 4. <ul><li>Global mobile CAPEX investment reached $131 billion in 2007 and should reach $163.5 billion by 2013 </li></ul><ul><li>Mobile messaging services revenue will reach $212 billion by 2013 (includes SMS, IM, MMS, email & voicemail) </li></ul>
  5. 5. Challenges What are the challenges for mobile messaging?
  6. 6. Indian mobile phone users are reducing their usage of SMS on the back of cheaper call rates Canadians will soon pay for incoming text messages, creating an obstacle to widespread adoption of mobile messaging for enterprises
  7. 7. SMS phishing, or SMiShing, is on the increase Because of SMS’ simple appearance it’s easy for fraudsters to imitate the SMSs sent by companies in order to gain sensitive personal or financial information
  8. 8. <ul><li>The high cost of sending and receiving text messages in North America has opened the door for Google to enter the mobile messaging market </li></ul><ul><li>Google launched an application that allows iPhone users to use its popular Google Talk platform at a fraction of the cost of SMS </li></ul>
  9. 9. <ul><li>The cost of sending and receiving SMS in the US has doubled since 2005 </li></ul><ul><li>The only reason for this is carriers can raise their prices as they wish </li></ul><ul><li>Consumers and mobile messaging providers are at the mercy of the US carriers </li></ul>
  10. 10. What is happening in the US? SMS in US
  11. 11. <ul><li>Research by UniversalMcCann showed: </li></ul><ul><li>SMS is most popular with young adults (18-34) </li></ul><ul><li>Only 22% this year said they have never used SMS, compared with 38% the previous year </li></ul>
  12. 12. <ul><li>A US study by Ipsos MediaCT showed: </li></ul><ul><li>82% of respondents had never used the SMS function on their phones </li></ul><ul><li>Only 15% used SMS more than once a week </li></ul>
  13. 13. So what are people doing with SMS? Uses of SMS
  14. 14. Farmers in India receive up-to-date weather forecasts specific to their area via SMS A gas station in Minnesota uses SMS to alert customers to price hikes and special offers aimed at increasing customer retention
  15. 15. 20% of US physicians owning cell phones use them to access drug reference databases or drug dosage calculators Bristol airport sends passengers special offers via SMS - so far the duty free stores at the airport has seen a 50% increase in average spend
  16. 16. What are people saying about SMS? Word Cloud The tag cloud on the next page reflects the most commonly-used words in a sample of 20 articles about mobile messaging