A lunchtime talk we gave for at Internet Week Europe at Google Campus on Thursday 14th November 2013 This Here give us a re-up on everything that's happened on the social web this year. From exciting new trends, clever campaigns and emerging apps, to the on-going evolution of Facebook, Twitter et al.

1. CLICK TO UPDATE 2013
THISHE.RE // @THISHERE

2. BEFORE WE BEGIN
A FEW QUICK NOTES…
Q&A
thishe.re | @thishere
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3. BEFORE WE BEGIN
A FEW QUICK NOTES…
thishe.re/
clicktoupdate
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4. OR…
IF YOU CAN’T GET YOUR HEAD AROUND .RE
thishere.co.uk/
clicktoupdate
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5. WHO ARE WE?
THIS HERE
JEMIMA|
TOM
Jemima Garthwaite | @_jemima
Tom Szekeres | @tomszekeres
thishe.re | @thishere
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6. WHO IS THIS FOR?
BRANDS
PEOPLE
THIS TALK
thishe.re | @thishere
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7. A YEAR IN REVIEW
HOW 2013 SHAPED UP
Facebook
Graph Search
Desktop
Social Media
Usage Peaks
De
Stephen Wolfram
releases
Facebook
Analysis
!
#LFW
Ja
Fe
Ma
New
News
Feed
thishe.re | @thishere
Ap
Vine comes to
Android,
Hashtags to
Facebook
Ma
Yahoo!
buys
Tumblr
Ju
Facebook News
Feed Algorithm
Jy
#RoyalBaby
Au
Twitter Image
Previews
Se
Oc
Nov
2013
$TWTR
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8. BUT FIRST…
WHY ARE WE DOING THIS?
thishe.re | @thishere
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13. CHANGE HAPPENS

15. KEEPING UP IS A
FULL-TIME JOB

16. FOUR TRENDS THAT RAMPED UP IN 2013
thishe.re | @thishere
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17. CON
STR
AINE
D
ME
DIA

18. CONSTRAINED MEDIA
THINKING INSIDE THE BOX
140
Characters
thishe.re | @thishere
1:1
Ratio
Six
Seconds
150
Friends
18

19. TRANSIENCE

20. SNAPCHAT
THE MISSION IMPOSSIBLE OF SHARING
More than 350 million photos a
day are shared on Snapchat
thishe.re | @thishere
(Almost) none will be in
existence the next day.
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21. BATCH.
PROCESSING.
IS.
OUT.
thishe.re | @thishere
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22. WARNING

23. 6:30 p.m.

24. 6:30 p.m.

25. 8:38 p.m.

26. 8:48 p.m.

27. HOWEVER, THE HYPE AROUND
REAL-TIME MARKETING HAS LEAD
TO THIS…

28. MEDIOCRE NEWS-JACKING
NOT SO GREAT…
thishe.re | @thishere
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29. AND THIS…

31. AND THIS…

33. I MEAN, WTF…

34. BUT…

35. NOKIA NAILED IT
WE’RE JUST AS SURPRISED AS YOU
NOKIA VS. OREO
• RETWEETS x3
• FAVOURITES x2
thishe.re | @thishere
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36. CORRELATION IS NOT CAUSATION, BUT STILL…

37. THE FOUR TRENDS
AGAIN
1. Constrained Media
2. Transience
3. Real-time Marketing
thishe.re | @thishere
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38. PREVIOUSLY ON SOCIAL MEDIA…
WHAT YOU MAY HAVE MISSED IN 2012/13
thishe.re | @thishere
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39. A YEAR IN REVIEW
WHAT YOU CAN EXPECT
Facebook
Graph Search
Desktop
Social Media
Usage Peaks
De
Stephen Wolfram
releases
Facebook
Analysis
!
#LFW
Ja
Fe
Ma
New
News
Feed
thishe.re | @thishere
Ap
Vine comes to
Android,
Hashtags to
Facebook
Ma
Yahoo!
buys
Tumblr
Ju
Facebook News
Feed Algorithm
Jy
#RoyalBaby
Au
Twitter Image
Previews
Se
Oc
Nov
2013
$TWTR
39

40. DESKTOP SOCIAL USAGE PEAKED
WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS
Device Share of Website Traffic
Q1 2012
6%
Q1 2013
5%
10%
11%
Traditional
Tablet
Smartphone
79%
89%
Facebook June 2013 – MAU and DAU
180m
US
UK
135m
90m
45m
0m
thishe.re | @thishereJanuary 2013
December 2012
February 2013
March 2013
April 2013
May 2013
June 2013
July 2013
MAU Total
August 2013
DAU Total
September 2013
MAU Mobile
October 2013
DAU Mobile
November 2013

41. TWITTER LAUNCHES VINE
AND FINALLY MAKES VIDEO WORK ON MOBILE
thishe.re | @thishereJanuary 2013
December 2012
February 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013

42. FACEBOOK LAUNCHES GRAPH SEARCH
AND BECOMES THE THIRD BIGGEST SEARCH ENGINE
thishe.re | @thishereJanuary 2013
December 2012
February 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013

43. ACTUALFACEBOOKGRAPHSEARCHES.TUMBLR.COM

44. Nv
De
Ja
Feb
Fe
2013
Ap
Ju
Jy
Au

45. Nv
De
Ja
Feb
Fe
2013
Ap
Ju
Jy
Au

46. Nv
De
Ja
Feb
Fe
2013
Ap
Ju
Jy
Au

47. Nv
De
Ja
Feb
Fe
2013
Ap
Ju
Jy
Au

48. December 2012
January 2013
February 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013

49. NOTHING HAPPENED IN APRIL

50. WELL, ONE OF US
WENT TO JAPAN…

51. YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
thishe.re | @thishereJanuary 2013
December 2012
February 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013

52. YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
thishe.re | @thishereJanuary 2013
December 2012
February 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013

53. thishe.re | @thishere

54. AND SO, YOUTUBE ADVERTISING ADVANCES
CONTENT CONGRUOUS TO A CHANNEL, RATHER THAN ADS OVER A VIDEO
thishe.re | @thishere

55. YAHOO BOUGHT TUMBLR
FOR A COOL $1,100,000,000
thishe.re | @thishereJanuary 2013
December 2012
February 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013

56. #HASHTAGS COME TO FACEBOOK
CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA
thishe.re | @thishereJanuary 2013
December 2012
February 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013

57. #ROYALBIRTH - 25.3K TWEETS PER MINUTE
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
thishe.re | @thishereJanuary 2013
December 2012
February 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013

58. #ROYALBIRTH - 25.3K TWEETS PER MINUTE
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
thishe.re | @thishere

59. FACEBOOK CHANGED ITS ALGORITHM
YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY
thishe.re | @thishereJanuary 2013
December 2012
February 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013

60. IOS 7
APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO
+
thishe.re | @thishereJanuary 2013
December 2012
February 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013

61. THE BIGGEST CHANGE OF ALL
POST-PC
thishe.re | @thishere
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62. THE BIGGEST CHANGE OF ALL
POST-PC
thishe.re | @thishere
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63. THE BIGGEST CHANGE OF ALL
POST-PC
thishe.re | @thishere
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64. THE BIGGEST CHANGE OF ALL
POST-PC
thishe.re | @thishere
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65. TWITTER GOES VISUAL
thishe.re | @thishereJanuary 2013
December 2012
February 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013

68. WHY DID TWITTER DO THIS?

70. $TWTR
WHY DID TWITTER DO THIS?

71. TWITTER FLOATS ON NYSE
WITH A VALUATION 22 TIMES SALES
thishe.re | @thishereJanuary 2013
December 2012
February 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013

73. LOVELY
Any questions?
answers@thishe.re or @thishere
thishere.co.uk/clicktoupdate
…or find us afterwards.
thishe.re | @thishere
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