1. Destination Disney: Spring Break
Launch of Star Wars Ride
B&G Communication
Tiffany Abera
Laura Diaz
Desirae Johnson
Bobby Lang

2. Purpose & Audience
• Purpose
– To raise awareness of new Star Wars Ride
– Change perceptions of Disney World as a spring
break destination hot spot among college
students
• Audience
– College students ages 18-34
– College students want a destination spring break
experience

3. Event
• A week-long spring break celebration of the
launch of the new Star Wars ride
• Event will include:
– Star Wars Parade
– Lightsaber ribbon cutting of the ride with Luke
Skywalker and the original cast of Star Wars
– Concert series in Downtown Disney
– Princess Leia golden bikini contest
– All-inclusive registration fees, college student
dicsounts

4. Social Media Campaign
• Facebook campaign will be launched in fall
• Sneak peak trailers of the Star Wars ride
• Low rates even your mom will approve of