Chaffey College Fall 2014 Flex Presentation GIFTS: Great Ideas For Teaching Students Project Based Learning by Thierry Brusselle

1. GIFTS:
Great Ideas For
Teaching Students
Project Based Learning
by Thierry Brusselle

3. Project Based Learning
• Global Business
– Country Analysis
• Economic
• Social
• Management
– Strategic Analysis
• Advertising
– Advertising consultation project with a
real entity
• Marketing
– Marketing consultation project with a real
entity

4. Each project is unique
• 2001 Chaffey College Website
• 2001 Chino Valley Chamber of Commerce
• 2002 Junior Blind Foundation
• 2003 Hillview Acres Home for Abused
Children
• 2004 GM H2 Hummer & Cadillac CTS
– (Martin L. Walsh, GM Executive Director of Marketing)

5. Each project is unique
• 2005 Chaffey College AMT
• 2008 City of Rancho Cucamonga
– Healthy RC
• 2011 City of Rancho Cucamonga
– Freedom Courtyard and Playful City

6. EOPS Advertising, Fall 2013
City of Rancho
Cucamonga
Advertising, Fall
2011
GhAMA Advertising, Fall 2012

7. Why Project Based Learning?
• Very positive personal experience
• Cal Poly Pomona’s Seal
– Motto is “learn by doing”
• College of Business aligned to motto
– Advanced Finance Course plan created
for SCE (non-disclosure agreement!)
– Advertising class project for ViewSonic
– Market Analysis & Control class project
lead to Market Research internship with
Microsoft

8. Benefits student
• Business application optimizes business
theory.
• Exposes students to real challenges,
timelines, applications, and ethical dilemmas.
– Ex: Chino Valley Chamber of Commerce Market
Research
• Builds strong foundation for higher level
classes and graduate classes
• Makes students more marketable

9. How to implement?
• Advertising implementation
• NGO’s, NPO’s, or MNC’s
• Plan ahead with “client”
– Identify multiple needs
– Plot needs with course curriculum
– Schedule meetings with class
• Incorporate case study analyses
with groups
• Guide groups with analyses and
recommendations
• Present to client

10. Benefits student
• Veritable marketing/advertising
analysis and recommendation
• Work with class “consultants”

11. Benefits student
• Attendance is very good
• Students take ownership and have a
lot of initiative
• Empowerment of skills leads to very
creative solutions and mediums
• Student feedback is positive
• Numerous students have secured
jobs in advertising/marketing because
they brought their Portfolio to the
interview and spoke of their
experience.

12. Is it for everyone?
• Instructor has to decide fit.
– Lots of additional work (organizing,
coordinating, follow up, etc. with both
groups and “clients.”)
• Learning can be “messy”
• Students who initially voiced
frustration with project left the class
excited about the project’s outcome.
• Some students get frustrated without
clear/explicit structure
– Ex: Accounting Students...

13. Is it for everyone?
“In my audit class we had to do a simulated audit on a
Fortune 500 company. It was horrific! However, when I
attended new hire training at Arthur Andersen, out of the
1,000 + new hires I was the only person who had
actually completed an audit. Students from UCLA & USC
had never completed an actual audit.
At Cal Poly, the primary purpose of every business class
was to train students to be professionals. The training
included experiential knowledge based on projects &
working in teams.
Although I absolutely hated working with teams, it truly
prepared me for the business world. I continue to use
both team based learning & projects in all of my classes.”
--Carol Dickerson, PhD

15. Thank you.