BuzzAngles is a PR Measurement and Management System currently focusing on the Digital Aspects of PR. Current document is a white labeled document largely to understand the structure or the outcome the platform can deliver BuzzAngles has a SaaS Model

1. Therefore Consultancy and Services Pvt. Ltd.
BuzzAngles: Real Estate Sector
A Special Study By:

2. The Coverage Buzz
Source: BuzzAnglesPeriod: From X to Y
6%
94%
Total
Coverage
Exclusive Coverage
Shared Coverge
70%
30%
Shared
Coverage
Client Mentioned
Client Not Mentioned
 Exclusive Coverage is where only 1 Brand is mentioned
 Shared Coverage is more than 2 Brands are mentioned in Media Space
20%
80%
Exclusive
Coverage
Client Exclusive
Other Exclusive

3. Top 10 Keywords
15%
12% 11% 11% 11% 11%
9%
7% 7%
5%
0%
2%
4%
6%
8%
10%
12%
14%
16%
Competitor 4 Competitor 3 Competitor 5 Competitor 2 Competitor 6 Client Competitor 7 Competitor 8 Project 13 Spoke person 35
1
8 9
10
Source: BuzzAnglesPeriod: From X to Y
2 3 4 5 6
7
 Top 10 Keywords are Most spoken keywords in media space it can be
Competitors,Client,Project,Spoke person etc..

4. Category Buzz
0%
20%
40%
60%
Week1 Week2 Week3 Week4
CXO
Source: BuzzAngles
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Projects
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Spoke persons
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Competitors
Period: From X to Y

5. ABOUT COMPETITORS PERFORMANCE
Who is Buzziest!!

6. 17%
13% 13% 12% 12% 12%
11%
9%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Competitor 4 Competitor 3 Competitor 5 Competitor 2 Competitor 6 Client Competitor 7 Competitor 8
Competitors Wise Count
Source: BuzzAnglesPeriod: From X to Y
1
2 3 4 5 6
7
8

7. Week wise Buzz Trend - Competitors
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Competitor 4
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Competitor 3
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Competitor 5
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Competitor 2
Source: BuzzAngles
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Competitor 6
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Client
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Competitor 7
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Competitor 8
Period: From X to Y

8. 17%
13%
13%
13%
12%
12%
11%
9%
Competitor4 Competitor3 Competitor5 Competitor2
Competitor6 Competitor1 Competitor7 Competitor8
Weekly Competitors Buzz
Source: BuzzAngles
19%
11%
10%
15%
13%
12%
10%
10%
17%
12%
14%
12%
12%
13%
13%
7%
16%
15%
14%
11%
14%
13%
10%
9%
Week
1
Week
3
Week
2
Overall
Buzz
Period: From X to Y

9. ABOUT SPOKE PERSONS
Am I Mentioned !!!

10. Top 10 Spoke Persons
13%
12%
12%
9% 9% 9% 9% 9% 9% 8%
0%
2%
4%
6%
8%
10%
12%
14%
Spoke
person 35
Spoke
person 50
Client Spoke
Person 1
Spoke
person 20
Spoke
person 33
Spoke
person 3
Client Spoke
Person 2
Spoke
person 26
Spoke
person 116
Spoke
person 18
2
4 5 6
Source: BuzzAnglesPeriod: From X to Y
1
3
87 9 10

11. Top 5 Buzz Trend – Spoke Person
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Spoke person 35
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Spoke person 50
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Client Spoke person2
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Spoke person 3
Source: BuzzAngles
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Client Spoke person1
Period: From X to Y

12. ABOUT PROJECTS
Our Work Recognized !!!

13. Top 10 Projects
43%
25%
8%
5% 5% 5% 4% 3% 2% 2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Project 13 Client
Project 1
Project 23 Project 2 Project 21 Client
Project 2
Project 8 Project 1 Project 11 Project 12
Source: BuzzAnglesPeriod: From X to Y
1
2
3
4 5 6 7 8 9 10

14. Top 5 Buzz Trend - Projects
0%
50%
100%
Week1 Week2 Week3 Week4
Project 13
0%
50%
100%
Week1 Week2 Week3 Week4
Client Project 1
0%
50%
100%
Week1 Week2 Week3 Week4
Client Project 2
Source: BuzzAngles
0%
50%
100%
Week1 Week2 Week3 Week4
Project 21
0%
50%
100%
Week1 Week2 Week3 Week3
Project 2
Period: From X to Y

15. ABOUT CXO
The Boss is There !!!

16. 24% 24%
20%
8%
6% 6%
5% 5%
3%
0%
5%
10%
15%
20%
25%
30%
CXO 6 CXO 8 Client CXO CXO 4 CXO 2 CXO 5 CXO 3 CXO 9 CXO 7
CXO’s
Source: BuzzAnglesPeriod: From X to Y
1 2
3
4
5 6
7 8
9

17. Top 5 Buzz Trend - CXO
0%
20%
40%
60%
80%
Week1 Week2 Week3 Week4
CXO 6
0%
20%
40%
60%
80%
Week1 Week2 Week3 Week4
CXO 8
0%
20%
40%
60%
80%
Week1 Week2 Week3 Week4
CXO 4
0%
20%
40%
60%
80%
Week1 Week2 Week3 Week4
CXO 2
Source: BuzzAngles
0%
20%
40%
60%
80%
Week1 Week2 Week3 Week4
Client CXO
Period: From X to Y

18. ALL ABOUT SOURCES
Who’s That !!!

19. 0%
5%
10%
15%
20%
25%
30%
Source 135 Source 42 Source 96 Source 82 Source 89 Source 210 Source 53 Source 103 Source 123 Source 66
Top 10 Sources
Source: BuzzAnglesPeriod: From X to Y

20. Top 10 Sources Spoke About Client
0
2
4
6
8
10
12
14
16
18
Source 135 Source 42 Source 124 Source 94 Source 46 Source 24 Source 123 Source 151 Source 41 Source 181
Source: BuzzAnglesPeriod: From X to Y

21. Top 5 Buzz Trend - Source
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Source 135
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Source 42
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Source 96
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Source 82
0%
20%
40%
60%
Week1 Week2 Week3 Week4
Source 89
Source: BuzzAnglesPeriod: From X to Y

22. Share Of Categories Across Sources
49%
44%
5%2%
Source
135
78%
20%
1%1%
Source
42
72%
14%
13%
1%
Source
96
58%
40%
2%
Source
89 50%
40%
5%
5%
Source
82
Spoke person
Competitor
Project
CXO's
Source: BuzzAnglesPeriod: From X to Y

23. BUZZANGLES
Measure What Matters…

24. Introducing BuzzAngles
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some
cases just a voice wanting to be heard. It is a complex world and most times replete with jargon
or terms which are not easily understood. Having said that, brands are built or (sometimes)
destroyed overnight as opinions or experiences are floating freely for anyone who is willing to
lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly
measuring the impact on the brand has become very crucial and complex at the same time.
Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It
keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and
Analyzing the information. It delivers knowledge that can be visualized and represented via web
application and mobile app keeping your focus only on decision making.

25. • Understand where
you stand with a
3600
approach
• Act wisely
• Design your
communication
strategies
• Capture what’s
important and
relevant
• Listen to the
Digital space
• Understand what
is said
Monitor Capture
AnalyzeRespond

26.  Know what is been spoken about your brand in the Digital PR as well as Social
space
 Understand how is your brand represents
 Who is speaking and when
 Which are the sources who speak about your brand the most
 Understand the cognitive intelligence behind every communication
 Understand the dynamics of the sector and the socioeconomics of the system you
are in
 Know your competitor better and the perception they creates, understand what
they are communication and how are they perceived
 Have a relativistic understanding between your brand your competitor and other
factors related to your business
Business Benefits with BuzzAngles

27. BuzzAngles
 BuzzAngles intends to come out with periodic reports focusing how
the Brands sponsoring IPL are mentioned in the Digital Space
 The Digital PR
 Blogs
 Social Media
 The report will focus only on the Brands visibility, the way it is
perceived in this Digital Space
 To know about BuzzAngle Platform Click Here

28. Get more updates
Get to know more about IPL and other Brands in IPL
+91-804538-20-20
www.thereforeindia.com
info@thereforeindia.com

29. Our Other Uploads
Get to know more about our Other Services & Research click on the
below link
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decision
Know more, call us on: +91-804538-20-20

30. About Therefore Solutions
 Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology
enabled marketing research and analytics solution provider
 Our pioneering research and analytical methods help business
measure equity, perception and position a Brand appropriately
amongst its target audience
 Our analytics are designed to help a business understand the
efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an
informed decision

31. Dr. Anar Rupji Chief Information Officer /Co-Founder
Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in
Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite
a few achievements. Notable amongst them being, the conceptualization and managing
diploma course in IT (PGDIT), which went on to become a money spinner for the University of
Mumbai. He also created an e-learning platform which enhanced the distance learning
program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry.
Leveraged on the same he served as an active member with the renounced bodies like CSI and
NASSCOM on honorary bases. This also included incorporation and support to the Cyber
Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills
along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation)
measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on
Perception mapping solutions and driving consultancy for optimizing media spends.
Email:
anar@thereforeindia.com

32. Dayanidhi M. VP Operations /Co-Founder
An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of
technology and business experience. He has a track record to solve complex business
challenges with a visionary that pushes technology to the limit and helps organizations
realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple
startups within as well as outside the country, travelling and done business in countries like
Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his
career as an entrepreneur working around his father’s business without actually getting
involved with him. Learning and maturing through the path with success and failures he has
developed within himself deep analytics capabilities to build teams that can transform
technology into a hard core Business.
Email:
dayanidhi.m@thereforeindia.com

33. Vivek Kapoor Chief Operating Officer
As a marketing professional in a career spanning 18 years, Vivek have had a well
rounded experience which includes marketing & communication, business
development and operations as well. He started his career heading sales for the
family business. Seeking professional challenges, he completed an aggressive stint
with Tata Press Yellow Pages generating revenues from a territory followed by a
vertical. A post graduate management education in marketing followed which lead
him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways,
Johnson & Johnson, ICICI, to name a few. Later he went on to reposition
Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR,
he lead strategic partnerships for Cox & Kings, the oldest travel house in the world
before. Before joining Therefore as a COO Vivek was GM - Branding at Asia
MotorWorks Limited where he leveraged his skills maximize the brand equity.
Email:
vivek@thereforeindia.com

34. You Plan Therefore You Succeed

35. Thank You

36. Disclaimer
Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is
strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit
or redistribution without prior permission is strictly prohibited.
The information provided in the research documents is an outcome from various methods and data points available
which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of
its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis.
Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold
positions in any of the representations mentioned in the document.
The report also includes analysis and views expressed by our research team. The research report is purely for
information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of
an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date
appearing in the material and may be subject to change from time to time without prior notice.
Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any
sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this
report or its contents.