Sample actively by using profiling data to draw out the right people in the right proportions.
Need enough people to ensure minimum sample sizes in your key segments / sample cells
A Panel is a Pool
Good Composition Having the right distribution is more important than the overall size.
Recruit intelligently: quality over quantity Targeting Recruitment If the priority is to be able to draw a larger representative sample Grow your panel core If the priority is to be able to draw more samples within particular audience segments Grow your panel periphery
Another way to maximise the return on panel investment Deeper Profiling
An engaged panel member is:
Less likely to drop off (lower ongoing recruitment costs)
The tone of your communications: showing respect and appreciation goes a long way.
Virtuous circle: demonstrate the value of the research by sharing back findings where you can.
Use ‘incentives’ you already have access to.
Use them! Your members want to participate, if you ignore them the relationship fades.
But don’t abuse them! Don’t ask your members to do over-onerous tasks.
Incentives – not just about $$$
Panel management is about the whole program Panel Program
How Do You Save Time Managing The Panel?
Save Time – Programming Studies
Save Time – Managing the Panel
Save Time - Question Library
Save Time – Visual Questions
Save Time - Drag & Drop Reporting
Who Are We?
Who Is Vision Critical?
Leader in custom panels, private communities and interactive research
Started in 2000, now 150+ clients, 225+ panels, 130+ people
Led by NA research authority Dr. Angus Reid
Offices in London, New York, San Francisco, Vancouver and Toronto
Panel Strategy + Management Visual Surveys + Media Questions Custom Panels + Reporting Interactive Shelfsets + Simulated Shopping Environments Private Community Moderation + Development Sparq