1. ROI of Custom Panels & Private Communities Jeff Schaeffler: Marketing Director – Vision Critical Tuesday, November 18th, 2008 2:00pm (EST) / 11:00am (PST) Katy Milton: Account Director – Vision Critical Tim Olafson: Executive VP Public Affairs – Angus Reid Strategies Laura Davies: VP Panel Strategy – Vision Critical

3. Can I Open My Eyes Yet?

4. Consumers Become Unrecognizable

5. Which Is More Valuable? Or

6. Which Is More Valuable? Or

7. Necessity or Luxury?

8. You Can’t Afford to be Wrong

9. Staying Connected

10. Keep Up with Changing Consumer

11. New Tools for Consumer Research

13. What’s The ROI of Customer Panels?

20. Are Companies Sacrificing Quality For Cost?

21. Is the Data Accurate?

22. Results -13 11% 10% 21% 23% 35% Segma (8) Phone -11 11% 10% 18% 28% 33% Strategic Counsel (7) Phone -9 8% 10% 21% 27% 34% Nanos (6) Phone -9 9% 11% 19% 25% 34% Harris/Decima (5) Phone -9 8% 9% 18% 29% 34% Ipsos-Reid (4) Phone -9 9% 8% 20% 27% 36% Leger Marketing (3) Phone -7 10% 10% 19% 26% 35% Ekos (2) IVR -5 7% 9% 20% 27% 37% Angus Reid (1) (Online) 7% 10% 18% 26% 38% 2008 Election Result Difference Green Party Bloc Québécois New Democratic Party Liberal Party Conservative Party

23. Is The Data Accurate & Relevant

24. Is The Data Accurate & Relevant

25. Is The Data Accurate & Relevant

26. Election Polling: Tracking Parties

27. Sounds Good But How Do You Create A Great Panel?

29. Good Composition Having the right distribution is more important than the overall size.

30. Recruit intelligently: quality over quantity Targeting Recruitment If the priority is to be able to draw a larger representative sample  Grow your panel core If the priority is to be able to draw more samples within particular audience segments  Grow your panel periphery

31. Another way to maximise the return on panel investment Deeper Profiling

34. Panel management is about the whole program Panel Program

35. How Do You Save Time Managing The Panel?

36. Save Time – Programming Studies

37. Save Time – Managing the Panel

38. Save Time - Question Library

39. Save Time – Visual Questions

40. Save Time - Drag & Drop Reporting

41. Who Are We?

43. 150+ Clients around World

44. Q / A

45. Thanks