Social Media and Reputation Management
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Social media provides opportunities for reputation management, community building, and driving loyalty and commerce. Whitefire Social offers a platform to create targeted social media campaigns, gain insights from engaged fans, and measure campaign results. The platform is agnostic, allowing clients to maximize reach across multiple social networks and identify top brand influencers. Whitefire partners with companies across Europe to provide full-service social media solutions for sports, entertainment and retail clients.
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Social Media and Reputation Management
- 2. Social Media; Underlined Social media arena: Reputation management Community management Loyalty and Commerce
- 3. Consumer -> Prosumer Our promise: Activate consumers on Facebook and gain: Being there Get Involved Connect! Actionable insight of your promoters Fanpage Likes Opt-ins Measurable results and tracking for friend network participation and conversion to sales Continuous dialogue with your Facebook Friends
- 4. Loyalty and Commerce Get/Engage Capture Activate Convert/Maintain Customer database Your promise to your fans: Fan: - Light content, games and fun - Talks about the brand - Previews, early warnings - Likes, Reacts and shares your - Priority brand message - Exclusive deals - Is known in your database - Participates in your promotions - Buys your products - Provides Social Lift
- 5. Integrated multi-channel Custome r database
- 6. Whitefire: Create, engage & measure Social Social Social Campaign Coupon Contest Engine Engine Engine Enterprise Platform: 1 The Whitefire Social platform creates campaigns which can include couponing, contests, content management, social CRM and mobile API’s Platform Agnostic: The Whitefire Social platform is social system agnostic, it can use and 2 measure all media distribution systems to maximize campaign reach Optimize Marketing Reach: 3 While Whitefire Social is maximizing social reach and the marketing impact of our client brands it tracks all of the influencers that interact with the campaign Track Economic Impact: • Track individual Mavens that interact with the campaign 4 • Measure & track social reach • Measure & track actual activity associated with campaign • Provide analytics for future campaign improvement
- 7. Whitefire: Active social intelligence Deep Social Insights on Campaigns • API connects to any social media engine • API augments any passive listening analytics • Monitor social activity & response • Identify channels providing conversion • Access KPIs and real-time analytics to optimize social activity • Determine social brand influencers • Determine best sharing channel • See which campaign has the best opt-in rates Top Brand Influencers • Determine social brand influencers • Determine the impact of the top influencers • Enable social influencers and their networks • Deepen relationships with existing customers • Reward brand advocates
- 8. Underlined Social Commerce We establish measurable impact on social media channels, creating loyalty and new revenue channels. Our concepts are based on simple and proven techniques in social media and are supported by a state-of-the-art social business intelligence platform. Our team consists of: Community Marketers Community Managers Creative design Facebook implementation and support specialists We are your partner in sports, entertainment and retail for new media!
- 9. Our Partners Whitefire Social; European partner and local instance running for all Social Engagement Solutions of Whitefire in Europe Get Tickets: full ticketing solution for all kind of events, integrated with Whitefire and mobile, including payments. Commercial.TV: full service production company for high-end video production and streaming throughout Europe. Releaze is a leading global mobile solutions company offering measurable digital impact through social media and cross-digital platforms. Xeative Entertainment: gaming solutions for mobile and social media ViceVerca: High-end digital FAN content and collectables for soccer clubs.
- 10. Euro and Olympics promotions
- 11. Whitefire Social is e.g. used by: