The New Black - Creds

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The New Black - Creds

  1. 1. HAND-CRAFTED,DIGITALLY SOCIAL SOLUTIONS. www.newblack.me
  2. 2. WHO WE ARE WE ARE A SMALL CREATIVE DEVELOPMENT STUDIO, WITH A FOCUS ON USER INTERFACE AND SOCIAL INTEGRATION. info@newblack.me
  3. 3. WHO WE ARE OVER THE PAST 3 YEARS WE HAVE BECOME EXPERTS IN SOCIAL MEDIA DEVELOPMENT. info@newblack.me
  4. 4. WHO WE ARE BEN JIM CURATOR & LEAD DEV / UX & FOUNDING PARTNER FOUNDING PARTNER PAST PAST — — Web developer Web developer Head of digital Head of digital Graphic designer Product manager Graphic designer OUTLOOK OUTLOOK — — With experience as a graphic Jim is fanatic about user designer, web developer, and head experience, ensuring harmony of digital, Ben is perfectly of the function and form, and placed to coordinate projects & that every app has a clear work directly with clients. defined purpose. info@newblack.me
  5. 5. WHO WE ARE THE ADAM TOMS DIGITAL & BACKEND DEVELOPMENT UI DESIGNER & SERVER ADMIN PAST — Graphic/Digital designer at agencies Fivefootsix and Zone ABOUT — Both computer science graduates The Toms are a formidable pair of performance obsessives. Unlike the OUTLOOK rest of the team The Toms — work remotely. Our UI perfectionist. Adams understanding and balance of function and form allows him to create truly beautiful and functional ideas. info@newblack.me
  6. 6. WHAT WE DO STATIC / WEB Websites & micro-sites Bespoke applications Branding E-commerce/D2C SOCIAL Bespoke social applications Social media branding Facebook experts Social strategy development MOBILE Mobile sites Bespoke applications Responsive styling info@newblack.me
  7. 7. WHO WE DO IT FOR info@newblack.me
  8. 8. WHO WE DO IT FORBRANDS AGENCIES MUSIC POLYDOR RECORDSXBOX BMB NEON ATLANTIC RECORDSWINDOWS PHONE LUCID GROUPIBIZA ROCKS HOTEL SONY BMG GRAPEVINE DIGITALMICROSOFT WINDOWS WARNER MUSIC IMPRESSIVETOSHIBA NINJA TUNETEFAL UNIVERSAL MUSICBICFILM COMEDIANSSTUDIO CANAL MICHAEL MCINTYREPICTUREHOUSE KEVIN BRIDGES JON RICHARDSON info@newblack.me
  9. 9. HOW WE DO IT WE DEVELOP FROM FRONT-TO-BACK, ALLOWING US TO COLLABORATE AND REFINE THE USER EXPERIENCE WITH YOU, THE CLIENT. info@newblack.me
  10. 10. HOW WE DO ITWET AGILE WET AGILE The most important thing is we are always learning and adjusting the way we work, listening to clients to create processes that will serve them better. The following diagram illustrates how we currently work. We find this approach (a mix of Agile and Waterfall) to deliver the greatest level of speed and flexibility whilst allowing us to meet tight deadlines.
  11. 11. In many respects this is this is the most important part of the project.STRATEGY We cycle through reviews, collaborating with the client to ensure the concept is the best it can be. At this stage everyone at The New Black is involved, ensuring we have technical, marketing and user insight. CLIENT
  12. 12. After the strategy has been firmed up, we try to realise the dream. Rather than spending hours on lengthy spec documents that are somewhat abstracted fromCREATIVE any final product, we work with the client to find the right tone and journey for their audience, by again adopting a highly iterative approach of how each part of the journey will look and act. This ensures that the client has an CLIENT extremely clear idea of what to expect with the final project.
  13. 13. By the time we start development, we have an extremely detailed set of mockups. Development happens in a very linear fashion with the frontend & backend developers working together simultaneously. The previous iterations allow this part ofDEVELOPMENT the process to be as quick and streamlined as possible, ensuring that costs are kept as low as possible. During the process, frontend templates are submitted to the UI designer to ensure all implementations are true to his vision. All code is developed locally and regularly deployed to a private Git repo. This Git repo has a ticketing system closely associated with it.
  14. 14. WHAT WE’RE ALL ABOUT # 1 WE’RE A DESIGN LED STUDIO While we marvel at things that look pretty - design doesn’t just refer to the way something looks. Design is also about the way something is built, the underlying mechanics that make it run smoothly.
  15. 15. WHAT WE’RE ALL ABOUT # 2 KEEPING AN EYE ON EMERGING TECH When it comes to technology we like to stay on the cutting edge, meaning we’re always looking at exploring the latest tools and technology trends to determine 2 things: 1. Can we translate them into ideas which can be groundbreaking. 2. Can we work them into our workflow Once we feel comfortable enough with a new technology and we feel it is rock solid, we integrate it into our projects.
  16. 16. WHAT WE’RE ALL ABOUTKEEPING AN EYE ON EMERGING TECH #2 CLIENT SIDE SILEX COMPOSER CUSTOM CMS We currently use the Silex Silex’s integration with Composer Initial templates are written in framework for all apps. This means the framework pulls the Styl (compiles to CSS), and Jade, utilises some of the great additional required libraries compiles to Twig templates(HTML), features available in php 5.3 keeping the application lean, and this enables fast prototyping that other frameworks don’t. allowing complete version and the use of mixins and controlling on the dependancies. variables in CSS. SPRINGLOOPS ENVIRONMENTS For ticketing on larger scale apps, Our developers work locally, upload deployment and Git version control of progress to a staging server and once apps to facilitate collaboration approved by the client we commit to between multiple developers. the live server.
  17. 17. WHAT WE’RE ALL ABOUTKEEPING AN EYE ON EMERGING TECH #2 SERVER SIDE HTML5 / CSS 3 COFFEESCRIPT BACKBONE/ All apps have progressively All Javascript is written in KNOCKOUT enhanced CSS3 features. Coffeescript, this beautiful syntax is pre-compiled into For front-end MVC architecture highly optimised JS. STYL/JADE MOUSTACHE.JS Initial templates are written in Styl Client-side templating (compiles to CSS), and Jade, compiles to Twig templates(HTML), this enables fast prototyping and the use of mixins and variables in CSS.
  18. 18. WHAT WE’RE ALL ABOUT # 3 SENSIBLE STRATEGY & MARKETING In a previous life we came from a strategy and marketing background, with plenty of experience to match that. This means we understand the needs of our clients more than your average development house. Our aim is to work with you to develop a sensible strategy to effectively deliver against your objectives.
  19. 19. WHAT WE’RE ALL ABOUT # 4 COLLABORATIVE IDEA GENERATION While being able to do everything in-house generally leads to a smoother workflow, the reality is you don’t always get that luxury. We pride ourselves on an excellent project management process, which allows us to manage and work with multiple external companies. We also enjoy collaboration, the sharing of ideas and meeting people with a different thought-process. We embrace the experience and think it’s necessary to make us a better company.
  20. 20. AND THE REST...BUT JUST AS IMPORTANT PLUS SCOPING LOCALISATION CREATIVE Making sure the scope of the We’re at ease with working on We like to get involved in the project has been documented multi-territory campaigns, creative process, that way you and signed off by both meanings apps get deployed in can benefit from our expertise parties. We deliver no more, different iterations depending to come up with ideas that are no less than planned. on the user’s location. possible between the latest developments and boundaries of the platform you wish to develop for. METRICS TESTING / QA SOCIAL CMS Our previous experience of We make sure your app works as We build custom content product management and marketing intended across all supported management systems for most of means we’ve always taken metrics browsers. To achieve this we the apps we build. These can very seriously. Setting up spend a lot of time testing load in-tab or out and will marketing funnels, goal before your app goes live. always be bespoke for your conversions, tracking user campaign, but based on our own journeys and trackable links are framework. second nature to us.
  21. 21. ProjectBEL AMITagsFACEBOOK APPFRAMEWORKBriefBuild a Facebook sweepstakescompetition framework thatcan be used across multiplefilm launchesTechnologyHTML/CSS/JSCustom CMSCloud hosting with Pagodabox LAUNCH
  22. 22. ProjectBEL AMITagsFACEBOOK APPFRAMEWORKBriefBuild a Facebook sweepstakescompetition framework thatcan be used across multiplefilm launchesTechnologyHTML/CSS/JSCustom CMSCloud hosting with Pagodabox LAUNCH
  23. 23. ProjectBEL AMITagsFACEBOOK APPFRAMEWORKBriefBuild a Facebook sweepstakescompetition framework thatcan be used across multiplefilm launchesTechnologyHTML/CSS/JSCustom CMSCloud hosting with Pagodabox LAUNCH
  24. 24. ProjectYOUNGMANTagsWEBSITEMOBILE SITEBriefPolydor Records approached usabout putting together asplash for Youngman, the briefmentioned a mobile skin whichwould display most of thecontent from the web version.TechnologyHTML 5 / CSS3API’s (Twitter, Facebook,Instagram)Mobile skin LAUNCH
  25. 25. ProjectYOUNGMANTagsWEBSITEMOBILE SITEBriefPolydor Records approached usabout putting together asplash for Youngman, the briefmentioned a mobile skin whichwould display most of thecontent from the web version.TechnologyHTML 5 / CSS3API’s (Twitter, Facebook,Instagram)Mobile skin LAUNCH
  26. 26. ProjectYOUNGMANTagsWEBSITEMOBILE SITEBriefPolydor Records approached usabout putting together asplash for Youngman, the briefmentioned a mobile skin whichwould display most of thecontent from the web version.TechnologyHTML 5 / CSS3API’s (Twitter, Facebook,Instagram)Mobile skin LAUNCH
  27. 27. ProjectTEFALTagsFACEBOOK APPCUSTOM CMSBriefBuild a ‘welcome’ tabhighlighting Tefal’s productsand other online destinationsand initiatives.TechnologyHTML/CSS/JSCustom CMSCloud hosting with Pagodabox LAUNCH
  28. 28. ProjectTEFALTagsFACEBOOK APPCUSTOM CMSBriefBuild a ‘welcome’ tabhighlighting Tefal’s productsand other online destinationsand initiatives.TechnologyHTML/CSS/JSCustom CMSCloud hosting with Pagodabox LAUNCH
  29. 29. ProjectTEFALTagsFACEBOOK APPCUSTOM CMSBriefBuild a ‘welcome’ tabhighlighting Tefal’s productsand other online destinationsand initiatives.TechnologyHTML/CSS/JSCustom CMSCloud hosting with Pagodabox LAUNCH
  30. 30. ProjectTEFALTagsFACEBOOK APPCUSTOM CMSBriefBuild a ‘welcome’ tabhighlighting Tefal’s productsand other online destinationsand initiatives.TechnologyHTML/CSS/JSCustom CMSCloud hosting with Pagodabox LAUNCH
  31. 31. ProjectXBOX 360TagsFACEBOOK APPBING MAPSBriefDeliver tools for a fullsocial media campaign insupport of above the linemarketing activity.TechnologyHTML / CSS / JSAPI’s-(Bing maps, Viddler,Youtube)Custom CMSCloud hosting with Pagodabox
  32. 32. ProjectXBOX 360TagsFACEBOOK APPBING MAPSBriefDeliver tools for a fullsocial media campaign insupport of above the linemarketing activity.TechnologyHTML / CSS / JSAPI’s-(Bing maps, Viddler,Youtube)Custom CMSCloud hosting with Pagodabox
  33. 33. ProjectXBOX 360TagsFACEBOOK APPBING MAPSBriefDeliver tools for a fullsocial media campaign insupport of above the linemarketing activity.TechnologyHTML / CSS / JSAPI’s-(Bing maps, Viddler,Youtube)Custom CMSCloud hosting with Pagodabox
  34. 34. ProjectXBOX 360TagsFACEBOOK APPBING MAPSBriefDeliver tools for a fullsocial media campaign insupport of above the linemarketing activity.TechnologyHTML / CSS / JSAPI’s-(Bing maps, Viddler,Youtube)Custom CMSCloud hosting with Pagodabox
  35. 35. ProjectXBOX 360TagsFACEBOOK APPBING MAPSBriefDeliver tools for a fullsocial media campaign insupport of above the linemarketing activity.TechnologyHTML / CSS / JSAPI’s-(Bing maps, Viddler,Youtube)Custom CMSCloud hosting with Pagodabox
  36. 36. ProjectWINDOWSPHONETagsSOCIAL MEDIA SKINNINGFACEBOOK TABWORDPRESS SITE Owen - be good to use an updatedBrief screenshot here.Re-brand a couple of Windows http://www.mykindofphone.com/Phone blogs and social mediapages including Facebook,Twitter and Youtube.TechnologyHTML / CSS / JSCustom CMSWordpress skinCloud hosting with Pagodabox LAUNCH
  37. 37. ProjectWINDOWSPHONETagsSOCIAL MEDIA SKINNINGFACEBOOK TABWORDPRESS SITE Owen - be good to use an updatedBrief screenshot here.Re-brand a couple of Windows http://www.mykindofphone.com/Phone blogs and social mediapages including Facebook,Twitter and Youtube.TechnologyHTML / CSS / JSCustom CMSWordpress skinCloud hosting with Pagodabox LAUNCH
  38. 38. ProjectWINDOWSPHONETagsSOCIAL MEDIA SKINNINGFACEBOOK TABWORDPRESS SITE Owen - be good to use an updatedBrief screenshot here.Re-brand a couple of Windows http://www.mykindofphone.com/Phone blogs and social mediapages including Facebook,Twitter and Youtube.TechnologyHTML / CSS / JSCustom CMSWordpress skinCloud hosting with Pagodabox LAUNCH
  39. 39. ProjectWINDOWSPHONETagsSOCIAL MEDIA SKINNINGFACEBOOK TABWORDPRESS SITE Owen - be good to use an updatedBrief screenshot here.Re-brand a couple of Windows http://www.mykindofphone.com/Phone blogs and social mediapages including Facebook,Twitter and Youtube.TechnologyHTML / CSS / JSCustom CMSWordpress skinCloud hosting with Pagodabox LAUNCH
  40. 40. ProjectWINDOWSPHONETagsSOCIAL MEDIA SKINNINGFACEBOOK TABWORDPRESS SITE Owen - be good to use an updatedBrief screenshot here.Re-brand a couple of Windows http://www.mykindofphone.com/Phone blogs and social mediapages including Facebook,Twitter and Youtube.TechnologyHTML / CSS / JSCustom CMSWordpress skinCloud hosting with Pagodabox LAUNCH
  41. 41. ProjectWINDOWSAAATagsFACEBOOK APPSOCIAL MEDIA RE-SKINBriefRe-skin all of the Facebooktabs to match the newbranding guidelines forthe 2012 campaign.TechnologyHTML / CSS / JSCustom in-tab CMS LAUNCH
  42. 42. ProjectWINDOWSAAATagsFACEBOOK APPSOCIAL MEDIA RE-SKINBriefRe-skin all of the Facebooktabs to match the newbranding guidelines forthe 2012 campaign.TechnologyHTML / CSS / JSCustom in-tab CMS LAUNCH
  43. 43. ProjectWINDOWSAAATagsFACEBOOK APPSOCIAL MEDIA RE-SKINBriefRe-skin all of the Facebooktabs to match the newbranding guidelines forthe 2012 campaign.TechnologyHTML / CSS / JSCustom in-tab CMS LAUNCH
  44. 44. ProjectWINDOWSAAATagsFACEBOOK APPSOCIAL MEDIA RE-SKINBriefRe-skin all of the Facebooktabs to match the newbranding guidelines forthe 2012 campaign.TechnologyHTML / CSS / JSCustom in-tab CMS LAUNCH
  45. 45. ProjectWINDOWSAAATagsFACEBOOK APPSOCIAL MEDIA RE-SKINBriefRe-skin all of the Facebooktabs to match the newbranding guidelines forthe 2012 campaign.TechnologyHTML / CSS / JSCustom in-tab CMS LAUNCH
  46. 46. ProjectP APART BY HORSES .A.B.HPULLEDTagsFACEBOOK APPCOMP’ FRAMEWORKBriefDeliver a creative way ofoffering content in exchangefor directing their friendsback to the app as a frameworkwhich can be refreshed.TechnologyHTML / CSS / JSCustom Soundcloud Player(API)Cloud hosting with Pagodabox LAUNCH
  47. 47. ProjectP APART BY HORSES .A.B.HPULLEDTagsFACEBOOK APPCOMP’ FRAMEWORKBriefDeliver a creative way ofoffering content in exchangefor directing their friendsback to the app as a frameworkwhich can be refreshed.TechnologyHTML / CSS / JSCustom Soundcloud Player(API)Cloud hosting with Pagodabox LAUNCH
  48. 48. ProjectP APART BY HORSES .A.B.HPULLEDTagsFACEBOOK APPCOMP’ FRAMEWORKBriefDeliver a creative way ofoffering content in exchangefor directing their friendsback to the app as a frameworkwhich can be refreshed.TechnologyHTML / CSS / JSCustom Soundcloud Player(API)Cloud hosting with Pagodabox LAUNCH
  49. 49. ProjectP APART BY HORSES .A.B.HPULLEDTagsFACEBOOK APPCOMP’ FRAMEWORKBriefDeliver a creative way ofoffering content in exchangefor directing their friendsback to the app as a frameworkwhich can be refreshed.TechnologyHTML / CSS / JSCustom Soundcloud Player(API)Cloud hosting with Pagodabox LAUNCH
  50. 50. ProjectP APART BY HORSES .A.B.HPULLEDTagsFACEBOOK APPCOMP’ FRAMEWORKBriefDeliver a creative way ofoffering content in exchangefor directing their friendsback to the app as a frameworkwhich can be refreshed.TechnologyHTML / CSS / JSCustom Soundcloud Player(API)Cloud hosting with Pagodabox LAUNCH
  51. 51. ProjectWINDOWSBRINGING DOWN THE HOUSETagsFACEBOOK APPVIDEO SUBMISSIONBriefMicrosoft were to offer afull house makeover forstudents using some ofthe latest tech gear. Thegoal was to come up with afun mechanic for studentswith a viral aspect and UGC.TechnologyHTML 5 / CSS 3 / JSViddler video API for webcamsubmissions and file uploads.Cloud hosting with Heroku
  52. 52. ProjectWINDOWSBRINGING DOWN THE HOUSETagsFACEBOOK APPVIDEO SUBMISSIONBriefMicrosoft were to offer afull house makeover forstudents using some ofthe latest tech gear. Thegoal was to come up with afun mechanic for studentswith a viral aspect and UGC.TechnologyHTML 5 / CSS 3 / JSViddler video API for webcamsubmissions and file uploads.Cloud hosting with Heroku
  53. 53. ProjectWINDOWSBRINGING DOWN THE HOUSETagsFACEBOOK APPVIDEO SUBMISSIONBriefMicrosoft were to offer afull house makeover forstudents using some ofthe latest tech gear. Thegoal was to come up with afun mechanic for studentswith a viral aspect and UGC.TechnologyHTML 5 / CSS 3 / JSViddler video API for webcamsubmissions and file uploads.Cloud hosting with Heroku
  54. 54. ProjectWINDOWSBRINGING DOWN THE HOUSETagsFACEBOOK APPVIDEO SUBMISSIONBriefMicrosoft were to offer afull house makeover forstudents using some ofthe latest tech gear. Thegoal was to come up with afun mechanic for studentswith a viral aspect and UGC.TechnologyHTML 5 / CSS 3 / JSViddler video API for webcamsubmissions and file uploads.Cloud hosting with Heroku
  55. 55. ProjectPLAN BTagsRESPONSIVE SITEMOBILEBriefBuild a responsive websitewhich will play nice on adesktop, tablets and mobilephonesTechnologyHTML 5 / CSS 3 / JSSoundcloud, Youtube, Twitter,Facebook APIsCustom CMS
  56. 56. ProjectPLAN BTagsRESPONSIVE SITEMOBILEBriefBuild a responsive websitewhich will play nice on adesktop, tablets and mobilephonesTechnologyHTML 5 / CSS 3 / JSSoundcloud, Youtube, Twitter,Facebook APIsCustom CMS
  57. 57. ProjectPLAN BTagsRESPONSIVE SITEMOBILEBriefBuild a responsive websitewhich will play nice on adesktop, tablets and mobilephonesTechnologyHTML 5 / CSS 3 / JSSoundcloud, Youtube, Twitter,Facebook APIsCustom CMS
  58. 58. ProjectPLAN BTagsRESPONSIVE SITEMOBILEBriefBuild a responsive websitewhich will play nice on adesktop, tablets and mobilephonesTechnologyHTML 5 / CSS 3 / JSSoundcloud, Youtube, Twitter,Facebook APIsCustom CMS
  59. 59. ProjectPLAN BTagsRESPONSIVE SITEMOBILEBriefBuild a responsive websitewhich will play nice on adesktop, tablets and mobilephonesTechnologyHTML 5 / CSS 3 / JSSoundcloud, Youtube, Twitter,Facebook APIsCustom CMS
  60. 60. ProjectCHRIS BROWNTagsFACEBOOK APPBriefSony Music had big plans forChris Brown, the aim was toget an #1 album. To supportthis, they needed somethingunique and beautiful to helpengage with Chris’ fanbase.TechnologyHTML 5 / CSS 3 / JSFacebook/Twitter APICloud hosting with Pagodabox
  61. 61. ProjectCHRIS BROWNTagsFACEBOOK APPBriefSony Music had big plans forChris Brown, the aim was toget an #1 album. To supportthis, they needed somethingunique and beautiful to helpengage with Chris’ fanbase.TechnologyHTML 5 / CSS 3 / JSFacebook/Twitter APICloud hosting with Pagodabox
  62. 62. ProjectCHRIS BROWNTagsFACEBOOK APPBriefSony Music had big plans forChris Brown, the aim was toget an #1 album. To supportthis, they needed somethingunique and beautiful to helpengage with Chris’ fanbase.TechnologyHTML 5 / CSS 3 / JSFacebook/Twitter APICloud hosting with Pagodabox
  63. 63. ProjectCHRIS BROWNTagsFACEBOOK APPBriefSony Music had big plans forChris Brown, the aim was toget an #1 album. To supportthis, they needed somethingunique and beautiful to helpengage with Chris’ fanbase.TechnologyHTML 5 / CSS 3 / JSFacebook/Twitter APICloud hosting with Pagodabox
  64. 64. ProjectCUSTOMCMSTagsFACEBOOK APPBOOTSTRAPDetailsAs part of Facebook appwork we build white labelcustom CMS solutions based onthe Bootstrap framework.The framework is very flexible,meaning each iteration can betailored to your project’sspecific requirements.
  65. 65. ProjectCUSTOMCMSTagsFACEBOOK APPBOOTSTRAPDetailsAs part of Facebook appwork we build white labelcustom CMS solutions based onthe Bootstrap framework.The framework is very flexible,meaning each iteration can betailored to your project’sspecific requirements.
  66. 66. ProjectFACEBOOKCOMPETITIONAPP BUILDERTagsFACEBOOK APPWHITE LABEL SOLUTIONBriefA tool that allows ourclient to launch Facebookdifferent types ofcompetitions on theirFacebook profiles.TechnologyHTML/CSS/JSBing maps, Viddler, Youtube APICustom CMSCloud hosting with Pagodabox
  67. 67. ProjectFACEBOOKCOMPETITIONAPP BUILDERTagsFACEBOOK APPWHITE LABEL SOLUTIONBriefA tool that allows ourclient to launch Facebookdifferent types ofcompetitions on theirFacebook profiles.TechnologyHTML/CSS/JSBing maps, Viddler, Youtube APICustom CMSCloud hosting with Pagodabox
  68. 68. ProjectFACEBOOKCOMPETITIONAPP BUILDERTagsFACEBOOK APPWHITE LABEL SOLUTIONBriefA tool that allows ourclient to launch Facebookdifferent types ofcompetitions on theirFacebook profiles.TechnologyHTML/CSS/JSBing maps, Viddler, Youtube APICustom CMSCloud hosting with Pagodabox
  69. 69. ProjectFACEBOOKCOMPETITIONAPP BUILDERTagsFACEBOOK APPWHITE LABEL SOLUTIONBriefA tool that allows ourclient to launch Facebookdifferent types ofcompetitions on theirFacebook profiles.TechnologyHTML/CSS/JSBing maps, Viddler, Youtube APICustom CMSCloud hosting with Pagodabox
  70. 70. THANK YOU ADDRESS: 235 UPPER STREET, N1R 4RU LONDON, UK | PHONE: +44 207 096 4217WEB: WWW.NEWBLACK.ME | EMAIL: INFO@NEWBLACK.ME | TWITTER: @THENEWBLACK | FACEBOOK.COM/THENEWBLACKUK

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