2. When creating a new promotion, select the “Trivia” option and the fan
page where it would be installed
TIP:
Be very careful when completing
this step because once these fields
have been selected and saved they
won’t be able to be edited again
afterwards.
3. Set the general preferences of your promotion
TIP:
Inside the “Description” field detail:
•Mechanic of the promotion
•Participation process
•Prizes
•Amount of winners
•Winner selection process
TIP:
Customize your Fan Blocker
image to raise expectations
about the prizes.
4. Set the register form
TIP:
Shorter forms have better results
TIP:
Customize your form to find out likes and
interests of your participants
5. Set the participation mode
TIP:
Introduce a participants limit just for surprise and reduced
actions
TIP:
To increase the virality of your promotion select the options:
“Show active users”
“Make entries public”
“Enhable facebook comments”
“Participations with chances”
6. Set the trivia
TIP:
Select the option “Answer a set of questions” to offer the
participants a personalized experience and so that each
one of them answers to a range of different questions
randomly selected.
TIP:
To increase the entertainment and the level of competition
in the trivia, select the options:
“Show score”
“Show users ranking”
7. Set the trivia
TIP:
To increase the visual attractive and the
creativity of your trivia, you can make a
combination of the type of content and
make it multimedia.
(For example, present the question with a
video and give a series of images as
alternative answers)
TIP:
To keep your trivia simple and
entertaining, give up to 5 possible
answers.
8. Optional Step – Complement your promotion giving away coupons
TIP:
Encourage participations or on/offline purchases.
9. Upload the images of your promotion
TIP:
TIP:
Include a call to to action
Include a call action
TIP:
Use this image to announce the winners of your promotion or to start raising
expectations about your next campaign.
TIP:
Encourage participants to viralize your promotion
TIP:
Remember to set it afterwards between the visible tabs on your fan page
TIP:
Make co-branding actions.
Activate a new “like box” that will enhable users to
give a like to a second fan page.
10. Customize the messages of your promotion
TIP:
Edit the texts so that they have the style
and language of your brand.
TIP:
Edit the images of the message to show
an attractive image of the prize to win
and encourage a greater virality.
11. Customize your app
TIP:
Upload your own CSS to
customize the look & feel of
your app so that it matches with
the style of your brand.
12. Install your app
TIP:
If you install your promotion and it has setted
“Now” as its start date, the promotion will start
running automatically on your fan page and you
woun´t be able to modify the start date again.
