2. When creating a new promotion, select the “Video Contest” option and
the fan page where it would be installed
TIP:
Be very careful when completing
this step because once these fields
have been selected and saved they
won´t be able to be edited again
afterwards.
3. Set the general preferences of your promotion
TIP:
Inside the “Description” field detail:
•Dynamic of the promotion
•Participation process
•Prizes
•Amount of winners
•Winner selection process
TIP:
Customize your Fan Blocker
image to raise expectations
about the prizes.
4. Set the register form
TIP:
Shorter forms have better results
TIP:
Customize your form to find out likes and
interests of your participants
5. Set the participation mode
TIP:
Introduce a participants limit just for surprise and reduced
actions
TIP:
To increase the virality of your promotion select the options:
“Show active users”
“Make entries public”
“Enhable facebook comments”
6. Optional Step – Complement your promotion giving away coupons
TIP:
Encourage participations or on/offline purchases.
7. Upload the images of your promotion
TIP:
Include a call to action
TIP:
Use this image to announce the winners of your promotion or to start raising
expectations about your next campaign.
TIP:
Encourage participants to viralize your promotion
TIP:
Remember to set it afterwards between the visible tabs on your fan page
TIP:
Make co-branding actions.
Activate a new “like box” that will enhable users to
give a like to a second fan page.
8. Customize the messages of your promotion
TIP:
Edit the texts so that they have the style
and language of your brand.
TIP:
Edit the image of the “Publish &
Promote” message to show an attractive
image of the prize to win and encourage
a greater virality.
9. Customize your app
TIP:
Upload your own CSS to
customize the look & feel of
your app so that it matches with
the style of your brand.
10. Install your app
TIP:
If you install your promotion and it has setted
“Now” as its start date, the promotion will start
running automatically on your fan page and you
woun´t be able to modify the start date again.
