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MSLGROUP had a couple OTC pharma clients who knew they should be on Facebook but whose legal departments wouldn't allow them to interact at all with their fans, let alone let them "like" them... which goes against the entire point of Facebook, but is a common problem in the pharmaceutical industry. I put together this deck to help get through to their legal departments not only as to WHY the pharma brands should not only have presences, but allow interaction. Needless to say, it worked and said brands are now enjoying very successful and interactive Facebook pages!
(Major hat tip to Jonathan Richman of Bridge Worldwide/Dose of Digital for his "All About Eve" concept.)