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Meaningful Brand Measurement

by on Jul 30, 2012

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Understanding how digital has changed brand measurement; Latest trends in measuring social media initiatives to gauge the effectiveness of digital branding programs; A KPI-based measurement ...

Understanding how digital has changed brand measurement; Latest trends in measuring social media initiatives to gauge the effectiveness of digital branding programs; A KPI-based measurement methodology (with examples from companies);
Deep dive case study on how measurement analysis changed a telecommunications company's branding approach; Understanding big data and the future of measurement

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Meaningful Brand Measurement Meaningful Brand Measurement Presentation Transcript