1. Gedling 2.0
www.gedling.gov.uk
James Hall
Web Development Officer
Gedling Borough Council – www.gedling.gov.uk

2. T4 Partnershipcommunications?
Why do we need
Working Together

3. How do we need communications?
Why We Started
• Identified a need for change
• New CMS
• Full time Web Officer
• Partnership formed with RBC and NSDC
• Won funding from NIEG

4. The Website communications?
Why do we need
The Old Website
• Outdated
• Poor Look and Feel
• Static
• Council Speak
• Inefficient

5. Research & Review
Why do we need communications?
• Review past BC reports
• Visit ‘best practice’ sites
• Full review of all systems
• Created online website consultation
• Built up contacts of residents focus group

6. Research & Review
Why do we need communications?
So we have current web users views, is
that good enough?
In a word, No!

7. The Website communications?
Why do we need
The New Website
• Fresher
• Reworked Navigation
• Service & Task Based
• Full Content Review
• Clear English
• Linked to County Services
Feedback Welcome!

8. The Website communications?
Why do we need
Online Services
• Moving More Services Online
• 25% Increase / Year
• Improving Current Services
• Ensure web is involved in all areas
• Uses statistics and data

9. The Website communications?
Why do we need
Online Services – How We Are Moving
• Use stats from all departments
• Working to transform back end systems
• Make the whole transaction efficient
• Web statistics for every step of the process

10. The Website communications?
Why do we need
Online Services – The Costs
• Face-to-face £7.40
• Telephone £2.90
• Website £0.32
Per Transaction

11. Putting weinto practice
Why do it need communications?
Tasks & Services
• Identified key (top) tasks using customer statistics
• Web stats, phone call and face to face volumes
• Evolve – Tasks will change
• User test, user test, user test

12. Social Media communications?
Why do we need
Our Role
• Responsible for:
• Creation
• Development
• Increase Follower Numbers
• Current stats:
• 652 twitter followers
• 280 Facebook ‘likes’

13. Social Media communications?
Why do we need
Twitter
• Publish news, events and announcements
• During the election count followers grew 30%

14. Social Media communications?
Why do we need
Our Strategy
Links & Embedding
Everything Links Together
Website
Central Hub
Social Media
Off shoots of Website

15. Accessibility communications?
Why do we need
Think of Everyone
• People use websites in many different ways
• Chrome & Firefox have many plugins to help test
• Don’t rely on automated testing
• GBC Looking to test using people within the borough

16. Say Hello to the Halls
Why do we need communications?
Our Strategy

17. Mobile we need communications?
Why do Technology
The Next Step
• Mobile Internet Usage Booming
• Bigger Demand for Mobile Websites
• Mobiles offer GPS, Photos and Quick Messages
• Increased Traffic Leads to Increase Transactions

18. Helpingwe need communications?
Why do Gedling Borough
We All Work Together
• Promote Gedling.gov.uk
• Follow us on Facebook & Twitter
• Retweets
• Pass on any comments or suggestions
• Let’s grow our online community

19. Remember… communications?
Why do we need
The website is for them,
not us!

20. Any Questions?
Why do we need communications?
Thank You For Your Time
James Hall
Web Development Officer
e : james.hall@gedling.gov.uk
p : +44 (0)115 901 3666
t : @Horlix
Gedling Borough Council
www.gedling.gov.uk
t: @GedlingBC